Product Development Categorized as Independent Strategic and Innovative Practice: Case from Indian Manufacturing

Dutt, Himanshu

doi:10.22146/gamaijb.5570

Jurnal SINTA 1

Product Development Categorized as Independent Strategic and Innovative Practice: Case from Indian Manufacturing

Dutt, Himanshu^{Jamia Millia Islamia}

Gadjah Mada International Journal of Business (GamaIJB) · Vol. 10 No. 2 (2008) · pp. 139–159

DOI: 10.22146/gamaijb.5570
ISSN: 2338-7238, 1411-1128
Published: 2008-06-12
Publisher: Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada
Language: eng

Abstract

In recent time, Indian manufacturing has seen technologically intensive and resource optimization based initiatives to satisfy competitive urge and to build or sustain market position. This they do by developing products either strategically or innovatively, but that is hardly distinguished or seen as a separate approach to product development. Strategically, product development is resource optimization based while innovatively, it is product differentiation focused. This paper outlines the strategic and innovative approach to product development and analyzes sector specific role of each in product development. The study is undertaken with nine product development team-leaders and resource-heads, three of each from automobile, steel and textile. It is concluded that textile is strategically skewed toward product development whereas automobile is inclined towards innovative orientation. The biggest limitation of this study is smaller sample-size because respondents are reluctant to disclose new technical initiatives and composition of product development.

Keywords

Collaboration network of the authors

5 authors · 10 co-authorship links · 1 across different organisations

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Jamia Millia Islamia
Gunadarma University
Affiliation unknown

Different organisations
Same organisation
Affiliation unknown
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Co-author	Organisation	Joint articles
Reni Diah Kusumawati	Affiliation unknown	1
Diana Ikasari	Affiliation unknown	1
Irfan Humaini	Affiliation unknown	1
Agung Wibowo	Gunadarma University	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.ugm.ac.id/gamaijb/oai, first harvested 28 Okt 2026, last seen 1 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en-US">Product Development Categorized as Independent Strategic and Innovative Practice: Case from Indian Manufacturing</dc:title>
	<dc:creator>Dutt, Himanshu</dc:creator>
	<dc:subject xml:lang="en-US">automobile; India; innovative product development; manufacturing; product development; steel; strategic product development; textile</dc:subject>
	<dc:description xml:lang="en-US">In recent time, Indian manufacturing has seen technologically intensive and resource optimization based initiatives to satisfy competitive urge and to build or sustain market position. This they do by developing products either strategically or innovatively, but that is hardly distinguished or seen as a separate approach to product development. Strategically, product development is resource optimization based while innovatively, it is product differentiation focused. This paper outlines the strategic and innovative approach to product development and analyzes sector specific role of each in product development. The study is undertaken with nine product development team-leaders and resource-heads, three of each from automobile, steel and textile. It is concluded that textile is strategically skewed toward product development whereas automobile is inclined towards innovative orientation. The biggest limitation of this study is smaller sample-size because respondents are reluctant to disclose new technical initiatives and composition of product development.</dc:description>
	<dc:publisher xml:lang="en-US">Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada</dc:publisher>
	<dc:date>2008-06-12</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.ugm.ac.id/gamaijb/article/view/5570</dc:identifier>
	<dc:identifier>10.22146/gamaijb.5570</dc:identifier>
	<dc:source xml:lang="en-US">Gadjah Mada International Journal of Business; Vol 10, No 2 (2008): May - August; 139-159</dc:source>
	<dc:source>2338-7238</dc:source>
	<dc:source>1411-1128</dc:source>
	<dc:language>eng</dc:language>
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