IndoBERT Optimization for Sentiment Analysis on DeepSeek App Reviews

Abstract

In the digital era, sentiment analysis is important to evaluate public opinion, especially in the context of Play Store apps with Indonesian-language reviews. This research aims to improve the performance of the IndoBERT model in sentiment analysis of DeepSeek app reviews by using data augmentation and hyperparameter tuning techniques. Data augmentation is done through the back-translation technique, while the hyperparameters tested include the number of epochs, learning rate, and batch size. Experimental results show that the combination of data augmentation with epoch 10, learning rate 2e-5, and batch size 16 produces the highest accuracy of 93.95% and F1-score of 0.94, with better stability than the model without augmentation. The model without augmentation showed fluctuations in performance, indicating overfitting in some configurations. These findings confirm the importance of applying augmentation techniques and hyperparameter tuning in improving the accuracy and stability of sentiment analysis models, and contribute to the development of NLP models for Indonesian and other resource-constrained languages.