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Intentions to Consume Sustainable Fashion Products in Indonesia: Does Religiosity Affect?

ETIKONOMI · Vol. 22 No. 2 (2024) · hlm. 277–292

DOI
10.15408/etk.v22i2.34281
ISSN
2461-0771, 1412-8969
Terbit
2024-03-30
Penerbit
Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta
Bahasa
eng

Abstrak

Religiosity is expected to be a positive driving factor of consumption demand for environmentally friendly fashion products. However, few studies have been found that focus on consumer behavior in purchasing sustainable fashion, and none use religiosity as an explanatory variable. This study, therefore, is the first to analyze the effect of religiosity on the intention to consume sustainable fashion products. This study used a quantitative approach with the Structural Equation Modelling (SEM) analysis method and involved 522 respondents in Indonesia. By adopting the theory of planned behavior model, the study results show that religiosity significantly positively affects purchase intentions of sustainable fashion products through the variables' attitude towards behavior and perceived behavioral control. At the same time, the green thinking variable also has a positive impact, but altruism is irrelevant to sustainable fashion consumption. These results indicate that if the consumer is religious, this can lead to a better environmentally friendly attitude and result in a tendency to consume sustainable fashion products.JEL Classification: D12, D90, Z12How to Cite:Nurzaman, M. S., & Herdiani, E. (2023). Intentions to Consume Sustainable Fashion Products in Indonesia: Does Religiosity Affect? Etikonomi, 22(2), 277 – 292. https://doi.org/10.15408/etk.v22i2.34281.

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  • University of Indonesia
  • Universitas Islam Negeri Imam Bonjol Padang
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Rekan penulisOrganisasiArtikel bersama
Rahmat FitriansyahUniversity of Indonesia1
Annisa Maulidia AlfianUniversitas Islam Negeri Imam Bonjol Padang1
Alfian AlfianAfiliasi tidak diketahui1
Suhail SuhailUniversity of Indonesia1
R. Gratiyana NingratUniversity of Indonesia1

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Sumber metadata: OAI-PMH (metadata jurnal) http://journal.uinjkt.ac.id/index.php/etikonomi/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Intentions to Consume Sustainable Fashion Products in Indonesia: Does Religiosity Affect ?</dc:title>
	<dc:creator xml:lang="en">Nurzaman, Mohamad Soleh</dc:creator>
	<dc:creator xml:lang="en">Herdiani, Elvira</dc:creator>
	<dc:subject xml:lang="en">consumer behavior</dc:subject>
	<dc:subject xml:lang="en">environment</dc:subject>
	<dc:subject xml:lang="en">religiosity</dc:subject>
	<dc:subject xml:lang="en">sustainable fashion</dc:subject>
	<dc:subject xml:lang="en">theory of planned behavior</dc:subject>
	<dc:description xml:lang="en">Religiosity is expected to be a positive driving factor of consumption demand for environmentally friendly fashion products. However, few studies have been found that focus on consumer behavior in purchasing sustainable fashion, and none use religiosity as an explanatory variable. This study, therefore, is the first to analyze the effect of religiosity on the intention to consume sustainable fashion products. This study used a quantitative approach with the Structural Equation Modelling (SEM) analysis method and involved 522 respondents in Indonesia. By adopting the theory of planned behavior model, the study results show that religiosity significantly positively affects purchase intentions of sustainable fashion products through the variables' attitude towards behavior and perceived behavioral control. At the same time, the green thinking variable also has a positive impact, but altruism is irrelevant to sustainable fashion consumption. These results indicate that if the consumer is religious, this can lead to a better environmentally friendly attitude and result in a tendency to consume sustainable fashion products.JEL Classification: D12, D90, Z12How to Cite:Nurzaman, M. S., &amp;amp; Herdiani, E. (2023). Intentions to Consume Sustainable Fashion Products in Indonesia: Does Religiosity Affect? Etikonomi, 22(2), 277 – 292. https://doi.org/10.15408/etk.v22i2.34281.</dc:description>
	<dc:publisher xml:lang="en">Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta</dc:publisher>
	<dc:date>2024-03-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinjkt.ac.id/index.php/etikonomi/article/view/34281</dc:identifier>
	<dc:identifier>10.15408/etk.v22i2.34281</dc:identifier>
	<dc:source xml:lang="en">ETIKONOMI; Vol. 22 No. 2 (2023); 277-292</dc:source>
	<dc:source>2461-0771</dc:source>
	<dc:source>1412-8969</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinjkt.ac.id/index.php/etikonomi/article/view/34281/pdf</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Mohamad Soleh Nurzaman</dc:rights>
</oai_dc:dc>