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Effects of Sociographic and Personal Factors on Food Purchasing in Traditional Markets

ETIKONOMI · Vol. 24 No. 1 (2025) · hlm. 205–220

DOI
10.15408/etk.v24i1.38288
ISSN
2461-0771, 1412-8969
Terbit
2025-03-09
Penerbit
Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta
Bahasa
eng

Abstrak

Research Originality: The current literature lacks a structured analysis of how interactions between lifestyle factors and sociodemographic changes impact food purchasing behavior in traditional markets. By analyzing these factors, businesses can optimize product selections, refine marketing strategies, and enhance customer engagement to align with the diverse preferences and requirements of their target market, adapting to both current trends and future changes.Research Objectives: This study employs a psychodynamic approach, the theory of personality traits, two-way physical and perceptual interactions, and household assumptions to examine how sociographic lifestyle, household characteristics, and personality traits influence food purchasing behavior. Research Methods: The mixed methods, which included in-depth interviews with 183 household customers, utilized non-probability sampling and partial least squares structural equation modeling.Empirical Results: Increased food purchasing behavior is caused by changing sociographic lifestyles rather than personality traits and household characteristics. A greater sociodemographic lifestyle, personality traits, and household characteristics correspond to increased friendship, values, responsible spending, and household size.Implications: Food safety regulations must be implemented effectively, which includes appointing market management authorities, as agencies in the informal food sector are often underfunded and unregulated.JEL Classification: D1, E21, L66, R2How to Cite:Nurliza. (2025). Consumers in Traditional Markets: Sociographic Lifestyle, Household Features, and Personality Traits. Etikonomi, 24(1), 205 – 220. https://doi.org/10.15408/etk.v24i1.38288.

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Rekan penulisOrganisasiArtikel bersama
Aditya NugrahaTanjungpura University2
Eva DolorosaTanjungpura University2
Morteza MuthahhariTanjungpura University1
Pamela PamelaTanjungpura University1
Abdul Hamid A. YusraTanjungpura University1
Agusmini ErawatiAfiliasi tidak diketahui1
Rini HazrianiTanjungpura University1
Agus RuliyansyahTanjungpura University1
Anita SuharyaniTanjungpura University1

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Sumber metadata: OAI-PMH (metadata jurnal) http://journal.uinjkt.ac.id/index.php/etikonomi/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Effects of Sociographic and Personal Factors on Food Purchasing in Traditional Markets</dc:title>
	<dc:creator xml:lang="en">Nurliza, Nurliza</dc:creator>
	<dc:subject xml:lang="en">food purchasing</dc:subject>
	<dc:subject xml:lang="en">household characteristics</dc:subject>
	<dc:subject xml:lang="en">personality traits</dc:subject>
	<dc:subject xml:lang="en">sociographic lifestyle</dc:subject>
	<dc:subject xml:lang="en">traditional market</dc:subject>
	<dc:description xml:lang="en">Research Originality: The current literature lacks a structured analysis of how interactions between lifestyle factors and sociodemographic changes impact food purchasing behavior in traditional markets. By analyzing these factors, businesses can optimize product selections, refine marketing strategies, and enhance customer engagement to align with the diverse preferences and requirements of their target market, adapting to both current trends and future changes.Research Objectives: This study employs a psychodynamic approach, the theory of personality traits, two-way physical and perceptual interactions, and household assumptions to examine how sociographic lifestyle, household characteristics, and personality traits influence food purchasing behavior. Research Methods: The mixed methods, which included in-depth interviews with 183 household customers, utilized non-probability sampling and partial least squares structural equation modeling.Empirical Results: Increased food purchasing behavior is caused by changing sociographic lifestyles rather than personality traits and household characteristics. A greater sociodemographic lifestyle, personality traits, and household characteristics correspond to increased friendship, values, responsible spending, and household size.Implications: Food safety regulations must be implemented effectively, which includes appointing market management authorities, as agencies in the informal food sector are often underfunded and unregulated.JEL Classification: D1, E21, L66, R2How to Cite:Nurliza. (2025). Consumers in Traditional Markets: Sociographic Lifestyle, Household Features, and Personality Traits. Etikonomi, 24(1), 205 – 220. https://doi.org/10.15408/etk.v24i1.38288.</dc:description>
	<dc:publisher xml:lang="en">Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta</dc:publisher>
	<dc:date>2025-03-09</dc:date>
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	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://journal.uinjkt.ac.id/index.php/etikonomi/article/view/38288</dc:identifier>
	<dc:identifier>10.15408/etk.v24i1.38288</dc:identifier>
	<dc:source xml:lang="en">ETIKONOMI; Vol. 24 No. 1 (2025); 205-220</dc:source>
	<dc:source>2461-0771</dc:source>
	<dc:source>1412-8969</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinjkt.ac.id/index.php/etikonomi/article/view/38288/pdf</dc:relation>
	<dc:relation>https://journal.uinjkt.ac.id/index.php/etikonomi/article/view/38288/17414</dc:relation>
	<dc:relation>https://journal.uinjkt.ac.id/index.php/etikonomi/article/view/38288/17415</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Nurliza Nurliza</dc:rights>
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