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Panic Purchasing: Food Hoarding in a City under Lockdown during the COVID-19 Pandemic

Gadjah Mada International Journal of Business (GamaIJB) · Vol. 24 No. 3 (2022) · pp. 310–323

DOI
10.22146/gamaijb.70065
ISSN
2338-7238, 1411-1128
Published
2022-10-06
Publisher
Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research aimed to investigate the determinants of panic purchasing to hoard food in Ho Chi Minh City during the lockdown caused by the COVID-19 pandemic. Pragmatism and the deduction approach were used for the research. During the lockdown period in Ho Chi Minh City, the purposive sampling technique was the first method used to reach the population that needed to be measured. Then, simple sampling was the second technique to collect data in the city in July and August 2021. Data were collected from 584 participants—higher than the required minimum sample size—who fulfilled the essential criteria to be included in the sample’s population. Multi-quantitative methods, including descriptive statistics, reliability tests for items, exploratory factor analysis, and linear regression analysis, were used to analyze the data obtained. The main findings are that perceived scarcity, susceptibility, severity, cues to action, and self-efficacy impacted panic purchasing to hoard foods. The results of this study are compared to the literature review in order to discuss panic buying behaviour, and recommendations are offered to policymakers and researchers in the future.

Keywords

Collaboration network of the authors

4 authors · 6 co-authorship links · 5 across different organisations

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  • University of Greenwich
  • FPT University
  • Industrial University of Ho Chi Minh City
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
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Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.ugm.ac.id/gamaijb/oai, first harvested 28 Okt 2026, last seen 28 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Panic Purchasing: Food Hoarding in a City under Lockdown during the COVID-19 Pandemic</dc:title>
	<dc:creator>Nguyen, Nhan Thi Thanh</dc:creator>
	<dc:creator>Nguyen, Cuong Quoc</dc:creator>
	<dc:creator>Khuu, Phat Tan</dc:creator>
	<dc:creator>Nguyen, Kha Dao Huy</dc:creator>
	<dc:subject xml:lang="en-US">Business; Management</dc:subject>
	<dc:subject xml:lang="en-US">perceived scarcity, perceived susceptibility, perceived severity, cues to action, self-efficacy</dc:subject>
	<dc:subject xml:lang="en-US">L230, M210, M290</dc:subject>
	<dc:description xml:lang="en-US">This research aimed to investigate the determinants of panic purchasing to hoard food in Ho Chi Minh City during the lockdown caused by the COVID-19 pandemic. Pragmatism and the deduction approach were used for the research. During the lockdown period in Ho Chi Minh City, the purposive sampling technique was the first method used to reach the population that needed to be measured. Then, simple sampling was the second technique to collect data in the city in July and August 2021. Data were collected from 584 participants—higher than the required minimum sample size—who fulfilled the essential criteria to be included in the sample’s population. Multi-quantitative methods, including descriptive statistics, reliability tests for items, exploratory factor analysis, and linear regression analysis, were used to analyze the data obtained. The main findings are that perceived scarcity, susceptibility, severity, cues to action, and self-efficacy impacted panic purchasing to hoard foods. The results of this study are compared to the literature review in order to discuss panic buying behaviour, and recommendations are offered to policymakers and researchers in the future.</dc:description>
	<dc:publisher xml:lang="en-US">Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada</dc:publisher>
	<dc:contributor xml:lang="en-US">FPT University</dc:contributor>
	<dc:date>2022-10-06</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.ugm.ac.id/gamaijb/article/view/70065</dc:identifier>
	<dc:identifier>10.22146/gamaijb.70065</dc:identifier>
	<dc:source xml:lang="en-US">Gadjah Mada International Journal of Business; Vol 24, No 3 (2022): September-December 2022; 310-323</dc:source>
	<dc:source>2338-7238</dc:source>
	<dc:source>1411-1128</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.ugm.ac.id/gamaijb/article/view/70065/34841</dc:relation>
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	<dc:relation>https://journal.ugm.ac.id/gamaijb/article/downloadSuppFile/70065/18905</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Gadjah Mada International Journal of Business</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>