INSTITUTIONAL AND MARKETING EFFICIENCIES OF DRAGON’S BLOOD MANAGEMENT IN BENGKULU PROVINCE, INDONESIA

Lestari, Sri; Premono, Bambang Tejo

doi:10.59465/ijfr.2019.6.2.141-154

Akses terbuka Jurnal SINTA 1

INSTITUTIONAL AND MARKETING EFFICIENCIES OF DRAGON’S BLOOD MANAGEMENT IN BENGKULU PROVINCE, INDONESIA

Indonesian Journal of Forestry Research · Vol. 6 No. 2 (2019) · hlm. 141–154

DOI: 10.59465/ijfr.2019.6.2.141-154
ISSN: 2406-8195, 2355-7079
Terbit: 2019-10-31
Penerbit: Association of Indonesian Forestry and Environment Researchers and Technicians
Bahasa: eng
Lisensi: creativecommons.org/licenses/by-nc-sa/4.0

Abstrak

Dragon’s blood is amongst non timber forest products in which its of supply depends on its natural availability and the demand of the commodity. This study discusses institutional market, value chains and marketing efficiency of dargon’s blood. Primary and secondary data were collected by interview based on snowball sampling method. Data were analyzed descriptively and quantitatively. Institutional economics approach was used to determine institutional marketing of dragon’s blood. Results show that the relations and behavior of marketing agents of dragon’s blood will form an institutional marketing with patron-client system, because of unbalanced position in terms of economy, accessibility and information. There were four marketing channels that exist in the research area. All of these marketing channels of dragon’s blood can be categorized as efficient marketing in which an average value of marketing efficiency were 17.86%. Channel 3 is the most efficient marketing channel with the smallest efficiency value of 12.86% and high farmer share (62.86%): penjernang – dragon’s blood traders at the village level – urban merchants in the district level – wholesalers at the province level – exporter. This result indicates that the most efficient marketing channel was the channel where the collectors sell dragon’s blood in the form of resin.

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Jenderal Soedirman University
University of Sheffield
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Rekan penulis	Organisasi	Artikel bersama
Sugiyono Sugiyono	Jenderal Soedirman University	1
Rendie Prasetyo	Jenderal Soedirman University	1
Anindya Puspaning Tyas	Jenderal Soedirman University	1
Dea Yuniar Indikasuri	Jenderal Soedirman University	1
Paul A. Davison	University of Sheffield	1

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Sumber metadata: OAI-PMH (metadata jurnal) https://ejournal.aptklhi.org/index.php/ijfr/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en-US">INSTITUTIONAL AND MARKETING EFFICIENCIES OF DRAGON’S BLOOD MANAGEMENT IN BENGKULU PROVINCE, INDONESIA</dc:title>
	<dc:creator>Lestari, Sri</dc:creator>
	<dc:creator>Premono, Bambang Tejo</dc:creator>
	<dc:subject xml:lang="en-US">Bengkulu Province</dc:subject>
	<dc:subject xml:lang="en-US">dragon’s blood</dc:subject>
	<dc:subject xml:lang="en-US">local institutions</dc:subject>
	<dc:subject xml:lang="en-US">marketing efficiency</dc:subject>
	<dc:description xml:lang="en-US">Dragon’s blood is amongst non timber forest products in which its of supply depends on its natural availability and the demand of the commodity. This study discusses institutional market, value chains and marketing efficiency of dargon’s blood. Primary and secondary data were collected by interview based on snowball sampling method. Data were analyzed descriptively and quantitatively. Institutional economics approach was used to determine institutional marketing of dragon’s blood. Results show that the relations and behavior of marketing agents of dragon’s blood will form an institutional marketing with patron-client system, because of unbalanced position in terms of economy, accessibility and information. There were four marketing channels that exist in the research area. All of these marketing channels of dragon’s blood can be categorized as efficient marketing in which an average value of marketing efficiency were 17.86%. Channel 3 is the most efficient marketing channel with the smallest efficiency value of 12.86% and high farmer share (62.86%): penjernang – dragon’s blood traders at the village level – urban merchants in the district level – wholesalers at the province level – exporter. This result indicates that the most efficient marketing channel was the channel where the collectors sell dragon’s blood in the form of resin.</dc:description>
	<dc:publisher xml:lang="en-US">Association of Indonesian Forestry and Environment Researchers and Technicians</dc:publisher>
	<dc:date>2019-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://ejournal.aptklhi.org/index.php/ijfr/article/view/479</dc:identifier>
	<dc:identifier>10.59465/ijfr.2019.6.2.141-154</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal of Forestry Research; Vol. 6 No. 2 (2019): Indonesian Journal of Forestry Research; 141-154</dc:source>
	<dc:source>2406-8195</dc:source>
	<dc:source>2355-7079</dc:source>
	<dc:source>10.59465/10.59465/ijfr.2019.6.2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.aptklhi.org/index.php/ijfr/article/view/479/142</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Indonesian Journal of Forestry Research</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
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