PRICING STRATEGY FOR QUASI-PUBLIC FOREST TOURISM PARK Case Study in Gunung Pancar Forest Tourism Park, Bogor Indonesia

Avenzora, Ricky; Sunarminto, Tutut; Pratiekto, Priyono E.; Lee, Ju Hyoung

doi:10.59465/ijfr.2016.3.2.69-83

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PRICING STRATEGY FOR QUASI-PUBLIC FOREST TOURISM PARK Case Study in Gunung Pancar Forest Tourism Park, Bogor Indonesia

Indonesian Journal of Forestry Research · Vol. 3 No. 2 (2016) · hlm. 65–82

DOI: 10.59465/ijfr.2016.3.2.69-83
ISSN: 2406-8195, 2355-7079
Terbit: 2016-10-31
Penerbit: Association of Indonesian Forestry and Environment Researchers and Technicians
Bahasa: eng
Lisensi: creativecommons.org/licenses/by-nc-sa/4.0

Abstrak

The dynamic of 3-parties conflict of interests (investor, local people and government) in having actual income from the nature tourism park business in Indonesia became worse since a “very progressive” Government Regulation on Forestry Related Services Tariff (so called PP 12/2014) was issued. On one hand, everybody agrees to improve the 17 years old tariff regulation of PP 59/1998. On the other hand, the “unclear reason” of the new tariffs in PP 12/2014 has shocked many parties and created many difficulties while implemented. This paper studies visitors’ expenditures and their willingness to pay (WTP) for every recreation services scenario by using contingent valuation method (CVM) survey with open-ended eliciting questionnaire instrument. Regarding the characteristic of Gunung Pancar Forest Tourism Park (GPFTP) the method was used to justify a reasonable and eligible ticket pricing strategy at the GPFTP as a quasi-public recreation park. The survey has also specifically addressed the reasonable ticket-price that aligns with the financial assumption of investor's business plan and local people's economic activities. Results of the survey show that the continuum of visitors’ WTP is ranging from 3.4 times (as the response to scenario-1) up to 12.7 times (as the response to scenario-5) of the recent ticket price. The WTP of scenario-2, 3 and 4 are ranging from 4.7, 6.2 and 7.5 times, respectively. Furthermore, the results of Tobit Regression Analysis show that seven important variables are positively correlated, while six variables are negatively correlated with the WTP.

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Rekan penulis	Organisasi	Artikel bersama
Dudung Darusman	IPB University	5
Elly Malihah	Afiliasi tidak diketahui	3
Ujang Sumarwan	IPB University	2
Fauziah Eddyono	IPB University	2
Cecep Kusmana	Afiliasi tidak diketahui	2
Gatot Widodo	Afiliasi tidak diketahui	2
Adam Rachmatullah	Afiliasi tidak diketahui	2
Helianthi Dewi	Afiliasi tidak diketahui	1
Indra Setiawan Purba	Afiliasi tidak diketahui	1
Eva Anggraini	Afiliasi tidak diketahui	1
Muhammad Moldynniz Mutiara	Afiliasi tidak diketahui	1
Harnios Arief	Afiliasi tidak diketahui	1
Rachmad Hermawan	Afiliasi tidak diketahui	1
Occy Bonanza	Afiliasi tidak diketahui	1
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Sumber metadata: OAI-PMH (metadata jurnal) https://ejournal.aptklhi.org/index.php/ijfr/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en-US">PRICING STRATEGY FOR QUASI-PUBLIC FOREST TOURISM PARK Case Study in Gunung Pancar Forest Tourism Park, Bogor Indonesia</dc:title>
	<dc:creator>Avenzora, Ricky</dc:creator>
	<dc:creator>Sunarminto, Tutut</dc:creator>
	<dc:creator>Pratiekto, Priyono E.</dc:creator>
	<dc:creator>Lee, Ju Hyoung</dc:creator>
	<dc:subject xml:lang="en-US">Tourism Park</dc:subject>
	<dc:subject xml:lang="en-US">contingent valuation method</dc:subject>
	<dc:subject xml:lang="en-US">willingness to pay</dc:subject>
	<dc:subject xml:lang="en-US">ticket pricing</dc:subject>
	<dc:description xml:lang="en-US">The dynamic of 3-parties conflict of interests (investor, local people and government) in having actual income from the nature tourism park business in Indonesia became worse since a “very progressive” Government Regulation on Forestry Related Services Tariff (so called PP 12/2014) was issued. On one hand, everybody agrees to improve the 17 years old tariff regulation of PP 59/1998. On the other hand, the “unclear reason” of the new tariffs in PP 12/2014 has shocked many parties and created many difficulties while implemented. This paper studies visitors’ expenditures and their willingness to pay (WTP) for every recreation services scenario by using contingent valuation method (CVM) survey with open-ended eliciting questionnaire instrument. Regarding the characteristic of Gunung Pancar Forest Tourism Park (GPFTP) the method was used to justify a reasonable and eligible ticket pricing strategy at the GPFTP as a quasi-public recreation park. The survey has also specifically addressed the reasonable ticket-price that aligns with the financial assumption of investor's business plan and local people's economic activities. Results of the survey show that the continuum of visitors’ WTP is ranging from 3.4 times (as the response to scenario-1) up to 12.7 times (as the response to scenario-5) of the recent ticket price. The WTP of scenario-2, 3 and 4 are ranging from 4.7, 6.2 and 7.5 times, respectively. Furthermore, the results of Tobit Regression Analysis show that seven important variables are positively correlated, while six variables are negatively correlated with the WTP.</dc:description>
	<dc:publisher xml:lang="en-US">Association of Indonesian Forestry and Environment Researchers and Technicians</dc:publisher>
	<dc:date>2016-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.aptklhi.org/index.php/ijfr/article/view/512</dc:identifier>
	<dc:identifier>10.59465/ijfr.2016.3.2.69-83</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal of Forestry Research; Vol. 3 No. 2 (2016): Indonesian Journal of Forestry Research; 65-82</dc:source>
	<dc:source>2406-8195</dc:source>
	<dc:source>2355-7079</dc:source>
	<dc:source>10.59465/10.59465/ijfr.2016.3.2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.aptklhi.org/index.php/ijfr/article/view/512/172</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2016 Indonesian Journal of Forestry Research</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
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