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Enhancing cosmetology students’ communication skills in Malaysian upper secondary vocational education program

International Journal of Evaluation and Research in Education (IJERE) · Vol. 11 No. 1 (2022) · hlm. 260–271

DOI
10.11591/ijere.v11i1.22285
ISSN
2620-5440, 2252-8822
Terbit
2022-03-01
Penerbit
Institute of Advanced Engineering and Science
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc/4.0

Abstrak

The quality of beauty treatment services will be evaluated by the clients subjectively whether they are satisfied or otherwise with the services provided. However, the reports and complaints related to customer dissatisfaction when receiving beauty treatment services at beauty centers are increasing. Unfortunately, the suggestions for improvement from the previous studies are still insufficient. Therefore, this study was conducted to examine the importance of proficiency in communication skills and the need for training modules in the teaching and learning process (T&L). It is required to improve communication skills among cosmetology students for Upper Secondary Vocational Education Program (USVEP) in beauty arts course. The data were collected through the interview method on six USVEP teachers and a beauty salon entrepreneur. The findings of the study found that the proficiency in communication skills among the cosmetology students is an important requirement for employers in selecting their employees, increasing customer loyalty and the customer’s frequency to visit beauty salons, and maintaining the excellent performance of cosmetology students in the workplace. In addition, there is also a high demand for the development of communication skills training modules in helping cosmetology students to constantly updated with new knowledge and skills needed from time to time. Therefore, adequate training is required to improve the competency in communication skills among the cosmetology students.

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33 penulis · 105 tautan kepenulisan bersama · 61 lintas organisasi

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  • Sultan Idris Education University
  • Tun Hussein Onn University of Malaysia
  • Yogyakarta State University
  • Universiti Utara Malaysia
  • State University of Malang
  • Ambrose Alli University
  • National Yunlin University of Science and Technology
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  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Nurulwahida AzidUniversiti Utara Malaysia3
Mimi Mohaffyza MohamadTun Hussein Onn University of Malaysia2
Mohamed Nor Azhari AzmanSultan Idris Education University2
Emy BudiastutiYogyakarta State University2
Abdul Hamid Busthami NurUniversiti Utara Malaysia2
Ruzlan Md-AliUniversiti Utara Malaysia2
Siti Jaizah NakmanUniversiti Utara Malaysia2
Farah Najwa binti Ahmad PuadAfiliasi tidak diketahui2
Kokom KomariahYogyakarta State University1
Che Ghani Che KobSultan Idris Education University1
Arman Shah AbdullahSultan Idris Education University1
Mohammad Adam JerusalemYogyakarta State University1
Jane Itohan OviaweAmbrose Alli University1
Abilmazhinova Oryngul SlambekovnaAfiliasi tidak diketahui1
Charanjit Kaur Swaran SinghSultan Idris Education University1
Nuraliah Abd NasirTun Hussein Onn University of Malaysia1
Wu Ming ChangNational Yunlin University of Science and Technology1
Sugiyem SugiyemYogyakarta State University1
Nofouz MafarjaUniversity of Malaya1
Badaruddin IbrahimTun Hussein Onn University of Malaysia1
Lai Chee SernTun Hussein Onn University of Malaysia1
R. Machmud SugandiState University of Malang1
Annisau NafiahState University of Malang1
Hariani ApriliaState University of Malang1
Wulidah Ning TiasariState University of Malang1
Asliza Bt ArisUniversiti Teknologi MARA1

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Sumber metadata: OAI-PMH (metadata jurnal) http://ijere.iaescore.com/index.php/IJERE/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Enhancing cosmetology students’ communication skills in Malaysian upper secondary vocational education program</dc:title>
	<dc:creator>Kiong, Tee Tze</dc:creator>
	<dc:creator>Ahmad Puad, Farah Najwa</dc:creator>
	<dc:creator>Kamis, Arasinah</dc:creator>
	<dc:creator>Heong, Yee Mei</dc:creator>
	<dc:creator>Abd Hamid, Ruhiana Idayu</dc:creator>
	<dc:creator>Shafie, Sharifah</dc:creator>
	<dc:creator>Bedor, Sarimah Abu</dc:creator>
	<dc:subject xml:lang="en-US">Communication skills; Cosmetology students; Customer satisfaction; Training module; Vocational education</dc:subject>
	<dc:description xml:lang="en-US">The quality of beauty treatment services will be evaluated by the clients subjectively whether they are satisfied or otherwise with the services provided. However, the reports and complaints related to customer dissatisfaction when receiving beauty treatment services at beauty centers are increasing. Unfortunately, the suggestions for improvement from the previous studies are still insufficient. Therefore, this study was conducted to examine the importance of proficiency in communication skills and the need for training modules in the teaching and learning process (T&amp;amp;L). It is required to improve communication skills among cosmetology students for Upper Secondary Vocational Education Program (USVEP) in beauty arts course. The data were collected through the interview method on six USVEP teachers and a beauty salon entrepreneur. The findings of the study found that the proficiency in communication skills among the cosmetology students is an important requirement for employers in selecting their employees, increasing customer loyalty and the customer’s frequency to visit beauty salons, and maintaining the excellent performance of cosmetology students in the workplace. In addition, there is also a high demand for the development of communication skills training modules in helping cosmetology students to constantly updated with new knowledge and skills needed from time to time. Therefore, adequate training is required to improve the competency in communication skills among the cosmetology students.</dc:description>
	<dc:publisher xml:lang="en-US">Institute of Advanced Engineering and Science</dc:publisher>
	<dc:contributor xml:lang="en-US">The authors would like to thanks to the Ministry of Higher Education, Malaysia for the study sponsorship. The authors also gratefully acknowledge comments and suggestions received from the reviewers.</dc:contributor>
	<dc:date>2022-03-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijere.iaescore.com/index.php/IJERE/article/view/22285</dc:identifier>
	<dc:identifier>10.11591/ijere.v11i1.22285</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Evaluation and Research in Education (IJERE); Vol 11, No 1: March 2022; 260-271</dc:source>
	<dc:source>2620-5440</dc:source>
	<dc:source>2252-8822</dc:source>
	<dc:source>10.11591/ijere.v11i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ijere.iaescore.com/index.php/IJERE/article/view/22285/13278</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Institute of Advanced Engineering and Science</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>