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Factors influencing enrollment intention in private schools

International Journal of Evaluation and Research in Education (IJERE) · Vol. 14 No. 6 (2025) · hlm. 4509–4516

DOI
10.11591/ijere.v14i6.35364
ISSN
2620-5440, 2252-8822
Terbit
2025-12-01
Penerbit
Institute of Advanced Engineering and Science
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc/4.0

Abstrak

The growth in private school student enrollment in Malaysia has prompted institutions to upgrade to stay competitive in the market. However, despite the increasing number of private schools, regrettably, only a few studies have focused on the factors that influence private school enrollment. This study examines the relationship between social influences (SI), school environment (SE), characteristics, parent-administration-teacher relationship (PAT), and private school enrolment intention in Malaysia. It uses a quantitative method and G*Power to determine the minimum sample size. Data was gathered from 135 respondents who have enrolled at least one child in private schools using questionnaire surveys. The statistical package for social science (SPSS) was used to analyze the data. The results showed that SI and school characteristics (SC) significantly and positively correlated with enrolment intention. The PAT was not significantly associated with enrolment intention. This study clearly shows that SI factors and SCs are crucial for enrolment intention in private schools. The management should develop and implement marketing strategies that effectively tackle current market challenges by focusing on SI and improving the SC. They can tailor the marketing strategy with electronic word-of-mouth (e-WOM) for SI and apply learning analytics for SC.

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25 penulis · 89 tautan kepenulisan bersama · 51 lintas organisasi

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  • University of Technology Malaysia
  • INTI International University
  • Universiti Malaysia Terengganu
  • Southern Taiwan University of Science and Technology
  • Raffles University
  • Raffles University Iskandar
  • University of Kuala Lumpur
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  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Goh Chin FeiUniversity of Technology Malaysia22
Chi-Hua WuSouthern Taiwan University of Science and Technology9
Choi Sang LongRaffles University6
Amran RasliINTI International University5
Mohd Saiful Izwaan SaadonUniversiti Malaysia Terengganu5
Mohamad Fawzy BakryUniversity of Technology Malaysia3
How Wen YenUniversity of Technology Malaysia3
Lim PeidiUniversity of Technology Malaysia3
Baharudin KadirUniversity of Kuala Lumpur3
Chong Hui ShiUniversity of Technology Malaysia3
Goh Chin FeiUniversity of Technology Malaysia3
Adriana Mohd RizalUniversity of Technology Malaysia3
Siti Zulaiha Binti Abdulah ApandiUniversity of Technology Malaysia2
Mohamad Rosni OthmanUniversiti Malaysia Terengganu2
Chin Fei GohUniversity of Technology Malaysia1
Sang Long ChoiUniversity of Technology Malaysia1
Puong Koh HiiRaffles University Iskandar1
Ri Wei MahUniversity of Technology Malaysia1
Wushuang LiUniversity of Technology Malaysia1
Zhou FeiShinawatra University1
Hii Puong KohUCSI University1

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Sumber metadata: OAI-PMH (metadata jurnal) http://ijere.iaescore.com/index.php/IJERE/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Factors influencing enrollment intention in private schools</dc:title>
	<dc:creator>Ping, Lim Lee</dc:creator>
	<dc:creator>Hee, Ong Choon</dc:creator>
	<dc:creator>Kowang, Tan Owee</dc:creator>
	<dc:creator>Yew, Lim Kim</dc:creator>
	<dc:subject xml:lang="en-US">Enrollment intention; Parents-administration-teacher relationship; Private schools; School characteristics; School environment; Social influence</dc:subject>
	<dc:description xml:lang="en-US">The growth in private school student enrollment in Malaysia has prompted institutions to upgrade to stay competitive in the market. However, despite the increasing number of private schools, regrettably, only a few studies have focused on the factors that influence private school enrollment. This study examines the relationship between social influences (SI), school environment (SE), characteristics, parent-administration-teacher relationship (PAT), and private school enrolment intention in Malaysia. It uses a quantitative method and G*Power to determine the minimum sample size. Data was gathered from 135 respondents who have enrolled at least one child in private schools using questionnaire surveys. The statistical package for social science (SPSS) was used to analyze the data. The results showed that SI and school characteristics (SC) significantly and positively correlated with enrolment intention. The PAT was not significantly associated with enrolment intention. This study clearly shows that SI factors and SCs are crucial for enrolment intention in private schools. The management should develop and implement marketing strategies that effectively tackle current market challenges by focusing on SI and improving the SC. They can tailor the marketing strategy with electronic word-of-mouth (e-WOM) for SI and apply learning analytics for SC.</dc:description>
	<dc:publisher xml:lang="en-US">Institute of Advanced Engineering and Science</dc:publisher>
	<dc:contributor xml:lang="en-US">Norwegian University of Science and Technology</dc:contributor>
	<dc:date>2025-12-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijere.iaescore.com/index.php/IJERE/article/view/35364</dc:identifier>
	<dc:identifier>10.11591/ijere.v14i6.35364</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Evaluation and Research in Education (IJERE); Vol 14, No 6: December 2025; 4509-4516</dc:source>
	<dc:source>2620-5440</dc:source>
	<dc:source>2252-8822</dc:source>
	<dc:source>10.11591/ijere.v14i6</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ijere.iaescore.com/index.php/IJERE/article/view/35364/14760</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Lim Lee Ping, Ong Choon Hee, Tan Owee Kowang, Lim Kim Yew</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
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