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FACTORS INFLUENCING PURCHASE INTENTION TOWARD HALAL COSMETICS

JEBIS (Jurnal Ekonomi dan Bisnis Islam) · Vol. 4 No. 2 (2018) · hlm. 129–140

DOI
10.20473/jebis.v4i2.10501
ISSN
2527-3027, 2442-6563
Terbit
2018-12-31
Penerbit
Universitas Airlangga
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc-sa/4.0

Abstrak

Nowadays, more and more people are aware of the existence of halal products, especially among Muslim consumers. Halal products are increasingly in demand, ranging from food, financial and non-financial products, to tourism and health products. This has encouraged manufacturers engaged in food, cosmetics, and pharmaceutical products to develop strategies to market their products. The purpose of this study is to analyze the influence of factors such as brand, price, quality, and labeling on the intention to purchase halal cosmetics. The population in this study was Muslim women residing in West Java. The sampling technique used was purposive sampling-quota sampling with a sample size of 106 people. The method used in this study is the causality method with a quantitative approach. The data analysis technique used is multiple linear regression. The results show that of the four independent variables, only three variables have a significant effect on the intention to purchase halal cosmetics, namely: brand, price, and labeling. Meanwhile, quality does not have a significant effect. Simultaneously, all X variables (brand, price, quality, and labeling) influence the intention to purchase halal cosmetics. Keywords: Brand, Price, Quality, Labeling, Intention, Halal Cosmetics

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Sumber metadata: OAI-PMH (metadata jurnal) https://e-journal.unair.ac.id/JEBIS/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">FACTORS INFLUENCING PURCHASE INTENTION TOWARD HALAL COSMETICS</dc:title>
	<dc:creator>Rosida, Rida</dc:creator>
	<dc:description xml:lang="en-US">Nowadays, more and more people are aware of the existence of halal products, especially among Muslim consumers. Halal products are increasingly in demand, ranging from food, financial and non-financial products, to tourism and health products. This has encouraged manufacturers engaged in food, cosmetics, and pharmaceutical products to develop strategies to market their products. The purpose of this study is to analyze the influence of factors such as brand, price, quality, and labeling on the intention to purchase halal cosmetics. The population in this study was Muslim women residing in West Java. The sampling technique used was purposive sampling-quota sampling with a sample size of 106 people. The method used in this study is the causality method with a quantitative approach. The data analysis technique used is multiple linear regression. The results show that of the four independent variables, only three variables have a significant effect on the intention to purchase halal cosmetics, namely: brand, price, and labeling. Meanwhile, quality does not have a significant effect. Simultaneously, all X variables (brand, price, quality, and labeling) influence the intention to purchase halal cosmetics.
Keywords: Brand, Price, Quality, Labeling, Intention, Halal Cosmetics</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Airlangga</dc:publisher>
	<dc:date>2018-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://e-journal.unair.ac.id/JEBIS/article/view/10501</dc:identifier>
	<dc:identifier>10.20473/jebis.v4i2.10501</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business); Vol. 4 No. 2 (2018): JULI-DESEMBER 2018; 129-140</dc:source>
	<dc:source>2527-3027</dc:source>
	<dc:source>2442-6563</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://e-journal.unair.ac.id/JEBIS/article/view/10501/6204</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business)</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
</oai_dc:dc>