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HALAL COSMETICS IN THE EYES OF MILLENNIAL MUSLIMS: FACTOR ANALYSIS OF HALAL LABELS AND CELEBRITY ENDORSERS

JEBIS (Jurnal Ekonomi dan Bisnis Islam) · Vol. 8 No. 2 (2022) · hlm. 318–333

DOI
10.20473/jebis.v8i2.40598
ISSN
2527-3027, 2442-6563
Terbit
2022-12-05
Penerbit
Universitas Airlangga
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc-sa/4.0

Abstrak

This research aims to show the effect of the value of the halal label and celebrity endorser on purchasing decisions for halal cosmetic products with religiosity as a moderating variable. The method uses descriptive quantitative by analyzing the responses to questionnaires distributed to 228 respondents in Indonesia. Based on previous research, four hypotheses were built, and the collected data were processed using a path analysis tool through the Smart PLS 3.3.3 application. The results showed that the halal label variable and celebrity endorser significantly affected purchasing decisions for halal cosmetic products, with religiosity as a moderating variable. Meanwhile, the religiosity variable does not moderate the effect of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. This finding confirms that religiosity has not sufficiently strengthened the influence of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. In order to increase knowledge of Muslim halal in purchasing decisions for halal cosmetic products, the role of halal guarantee institutions and cosmetic manufacturers is needed in optimizing halal certification both from the content and production process. Business actors must increase awareness of the halalness of a product that can convince and encourage Muslim consumers, especially the millennial generation, to make decisions to purchase halal cosmetic products in Indonesia. This study is the first to examine the halal label and celebrity endorser on the decision to purchase halal cosmetic products with religiosity as a moderating variable and reveal its strength and weakness.

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  • Universitas Halu Oleo
  • Indonesia Open University
  • Institut Agama Islam Negeri Kendari
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Rekan penulisOrganisasiArtikel bersama
Inomjon QudratovAfiliasi tidak diketahui3
Arim NasimAfiliasi tidak diketahui3
Aam Slamet RusydianaAfiliasi tidak diketahui3
Suci Aprilliani UtamiAfiliasi tidak diketahui2
Shafinar IsmailAfiliasi tidak diketahui2
La Ode MidiUniversitas Halu Oleo1
Safril KasimUniversitas Halu Oleo1
Edi CahyonoUniversitas Halu Oleo1
Jafar JafarIndonesia Open University1
Agus PurwantoAfiliasi tidak diketahui1
Dewiana NovitasariAfiliasi tidak diketahui1
Masduki AsbariAfiliasi tidak diketahui1
Hernawati HernawatiAfiliasi tidak diketahui1
Sefrilita Risqi Adikaning Rani RaniAfiliasi tidak diketahui1
Rahmaniah RahmaniahAfiliasi tidak diketahui1
Samsul KamalAfiliasi tidak diketahui1
Rahliana RahlianaAfiliasi tidak diketahui1
Selli YudiniAfiliasi tidak diketahui1
Hanifah BatariAfiliasi tidak diketahui1
Hilda MonoarfaAfiliasi tidak diketahui1
Susanti SusantiInstitut Agama Islam Negeri Kendari1
Nuralam NuralamAfiliasi tidak diketahui1
Jabbar SabilAfiliasi tidak diketahui1
Muhammad MuhammadAfiliasi tidak diketahui1
Silahuddin SilahuddinAfiliasi tidak diketahui1
T Zulfikar ZulfikarAfiliasi tidak diketahui1
Ali AbubakarAfiliasi tidak diketahui1
Maisyarah Rahmi HasanAfiliasi tidak diketahui1
Muhammad HasanuddinAfiliasi tidak diketahui1
Mohd Solahuddin Bin SharuddinAfiliasi tidak diketahui1
Sofia VeliaAfiliasi tidak diketahui1
Titik RespatiAfiliasi tidak diketahui1
Lina JamilahAfiliasi tidak diketahui1
Abdulrazak AbdulhadiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://e-journal.unair.ac.id/JEBIS/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">HALAL COSMETICS IN THE EYES OF MILLENNIAL MUSLIMS: FACTOR ANALYSIS OF HALAL LABELS AND CELEBRITY ENDORSERS</dc:title>
	<dc:creator>Juliana, Juliana</dc:creator>
	<dc:creator>Azzahra, Aliya Nabila</dc:creator>
	<dc:creator>Rosida, Rida</dc:creator>
	<dc:creator>Mahri, A. Jajang W.</dc:creator>
	<dc:creator>Alamsyah, Indra Fajar</dc:creator>
	<dc:creator>Saripudin, Udin</dc:creator>
	<dc:description xml:lang="en-US">This research aims to show the effect of the value of the halal label and celebrity endorser on purchasing decisions for halal cosmetic products with religiosity as a moderating variable. The method uses descriptive quantitative by analyzing the responses to questionnaires distributed to 228 respondents in Indonesia. Based on previous research, four hypotheses were built, and the collected data were processed using a path analysis tool through the Smart PLS 3.3.3 application. The results showed that the halal label variable and celebrity endorser significantly affected purchasing decisions for halal cosmetic products, with religiosity as a moderating variable. Meanwhile, the religiosity variable does not moderate the effect of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. This finding confirms that religiosity has not sufficiently strengthened the influence of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. In order to increase knowledge of Muslim halal in purchasing decisions for halal cosmetic products, the role of halal guarantee institutions and cosmetic manufacturers is needed in optimizing halal certification both from the content and production process. Business actors must increase awareness of the halalness of a product that can convince and encourage Muslim consumers, especially the millennial generation, to make decisions to purchase halal cosmetic products in Indonesia. This study is the first to examine the halal label and celebrity endorser on the decision to purchase halal cosmetic products with religiosity as a moderating variable and reveal its strength and weakness.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Airlangga</dc:publisher>
	<dc:date>2022-12-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://e-journal.unair.ac.id/JEBIS/article/view/40598</dc:identifier>
	<dc:identifier>10.20473/jebis.v8i2.40598</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business); Vol. 8 No. 2 (2022): JULY - DECEMBER 2022; 318-333</dc:source>
	<dc:source>2527-3027</dc:source>
	<dc:source>2442-6563</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://e-journal.unair.ac.id/JEBIS/article/view/40598/23295</dc:relation>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
</oai_dc:dc>