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Pengaruh Faktor Sosial Ekonomi terhadap Permintaan Daging Ayam Broiler (Studi Kasus Konsumen pada Perternak UD. Barokah Kabupaten Muna)

JITRO (Jurnal Ilmu dan Teknologi Peternakan Tropis) · Vol. 8 No. 3 (2021) · pp. 269–274

DOI
10.33772/jitro.v8i3.18883
ISSN
2406-9337
Published
2021-09-28
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

ABSTRAK Daging ayam broiler merupakan jenis makanan bergizi yang sangat popular dikalangan masyarakat yang bermanfaat sebagai sumber protein hewani. Pemenuhan kebutuhan protein hewani yang bersumber dari daging ayam broiler tersebut terus mengalami peningkatan dari tahun ke tahun. Tujuan dari pada penelitian ini adalah untuk mengetahui pengaruh faktor sosial ekonomi konsumen terhadap permintaan daging ayam broiler pada UD. Barokah di Kabupaten Muna. Metode penelitian menggunakan metode aksidental. Sumber data yang digunakan yaitu data primer dan data sekunder. Data yang diperoleh selanjutnya dianalisis secara deskriptif kualitatif dan regresi linear berganda dengan bantuan softwere SPSS.16. Fungsi permintaan menggunakan model Cobb-Douglass. Hasil penelitian menunjukkan faktor sosial ekonomi konsumen daging ayam broiler berupa usia responden berada pada kategori produktif (25-60) tahun yaitu sebanyak 90%, kategori berpenghasilan Rp 2.000.000 (rendah) sebanyak 77%, kategori jumlah anggota keluarga 3-5 orang (sedang) sebanyak 60%, kategori jumlah permintaan 4 kg (kecil) sebanyak 65%, Secara statistik faktor pendapatan mempunyai pengaruh yang signifikan terhadap permintaan daging ayam broiler, sedangkan faktor umur dan jumlah anggota rumah tangga berpengaruh tidak signifikan terhadap permintaan daging ayam broiler. Kata kunci: daging ayam broiler, konsumen, permintaan, dan sosial ekonomi.The Influence of Socio-Economic Factors on the Demand for Broiler Chicken (Case Study Consumer UD Barokah Muna Regency)ABSTRACTBroiler chicken meat is a type of nutritious food that is very popular among the public which is useful as a source of animal protein. The fulfillment of animal protein needs to be sourced from broiler chicken meat continues to increase from year to year. The purpose of this study was to determine the effect of consumer socio-economic factors on the demand for broiler chicken meat at UD. Barokah in Muna Regency. The research method uses the accidental method. Sources of data used are primary data and secondary data. The data obtained were then analyzed descriptively qualitatively and multiple linear regression with the help of SPSS.16 software. The demand function uses the Cobb-Douglass model. The results showed that the socio-economic factors of broiler meat consumers in the form of consumer age were in the productive category (25-60) years as much as 90%, the category of income Rp 2,000,000 (low) was 77 %, the category of the number of family members 3-5 people (medium) as much as 60%, the category of the number of requests 4 kg (small) as much as 65%. Statistically, the income factor has a significant effect on the demand for broiler meat, while the age factor and the dependents of the consumer's family have no significant effect on the demand for broiler meat.Keywords: broiler meat, consumer, demand, socio-economic

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8 authors · 9 co-authorship links

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Co-authorOrganisationJoint articles
Salimin AAffiliation unknown1
Wa Ode ReniAffiliation unknown1
Mulyati AziAffiliation unknown1
Tika Evita KadangAffiliation unknown1
La IweAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/peternakan-tropis/oai, first harvested 29 Okt 2026, last seen 29 Okt 2026.
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	<dc:title xml:lang="en-US">Pengaruh Faktor Sosial Ekonomi terhadap Permintaan Daging Ayam Broiler  (Studi Kasus Konsumen pada Perternak UD. Barokah Kabupaten Muna)</dc:title>
	<dc:creator>Sinaini, La</dc:creator>
	<dc:creator>Baru, La</dc:creator>
	<dc:creator>Erniati, Erniati</dc:creator>
	<dc:description xml:lang="en-US">ABSTRAK Daging ayam broiler merupakan jenis makanan bergizi yang sangat popular dikalangan masyarakat yang bermanfaat sebagai sumber protein hewani. Pemenuhan kebutuhan protein hewani yang bersumber dari daging ayam broiler tersebut terus mengalami peningkatan dari tahun ke tahun. Tujuan dari pada penelitian ini adalah untuk mengetahui pengaruh faktor sosial ekonomi konsumen terhadap permintaan daging ayam broiler pada UD. Barokah di Kabupaten Muna. Metode penelitian menggunakan metode aksidental. Sumber data yang digunakan yaitu data primer dan data sekunder. Data yang diperoleh selanjutnya dianalisis secara deskriptif kualitatif dan regresi linear berganda dengan bantuan softwere SPSS.16. Fungsi permintaan menggunakan model Cobb-Douglass. Hasil penelitian menunjukkan faktor sosial ekonomi konsumen daging ayam broiler berupa usia responden berada pada kategori produktif (25-60) tahun yaitu sebanyak 90%, kategori berpenghasilan Rp 2.000.000 (rendah)  sebanyak 77%, kategori jumlah anggota keluarga 3-5 orang (sedang) sebanyak 60%, kategori jumlah permintaan 4 kg (kecil) sebanyak 65%, Secara statistik faktor pendapatan mempunyai pengaruh yang signifikan terhadap permintaan daging ayam broiler, sedangkan faktor umur dan jumlah anggota rumah tangga berpengaruh tidak signifikan terhadap permintaan daging ayam broiler. Kata kunci: daging ayam broiler, konsumen, permintaan, dan sosial ekonomi.The Influence of Socio-Economic Factors on the Demand for Broiler Chicken (Case Study Consumer UD Barokah Muna Regency)ABSTRACTBroiler chicken meat is a type of nutritious food that is very popular among the public which is useful as a source of animal protein. The fulfillment of animal protein needs to be sourced from broiler chicken meat continues to increase from year to year. The purpose of this study was to determine the effect of consumer socio-economic factors on the demand for broiler chicken meat at UD. Barokah in Muna Regency. The research method uses the accidental method. Sources of data used are primary data and secondary data. The data obtained were then analyzed descriptively qualitatively and multiple linear regression with the help of SPSS.16 software. The demand function uses the Cobb-Douglass model. The results showed that the socio-economic factors of broiler meat consumers in the form of consumer age were in the productive category (25-60) years as much as 90%, the category of income  Rp 2,000,000 (low) was 77 %, the category of the number of family members 3-5 people (medium) as much as 60%, the category of the number of requests  4 kg (small) as much as 65%. Statistically, the income factor has a significant effect on the demand for broiler meat, while the age factor and the dependents of the consumer's family have no significant effect on the demand for broiler meat.Keywords: broiler meat, consumer, demand, socio-economic</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
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	<dc:date>2021-09-28</dc:date>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/peternakan-tropis/article/view/18883</dc:identifier>
	<dc:identifier>10.33772/jitro.v8i3.18883</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmu dan Teknologi Peternakan Tropis; Vol 8, No 3 (2021): JITRO, September 2021; 269-274</dc:source>
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	<dc:language>eng</dc:language>
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	<dc:relation>https://ojs.uho.ac.id/index.php/peternakan-tropis/article/downloadSuppFile/18883/3031</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 JITRO (Jurnal Ilmu dan Teknologi Peternakan Tropis)</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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