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The Legality of Brushing Practices in the Viewpoint of Consumer Protection Law and Telematics Law

Jambura Law Review · Vol. UME No. 2 (2023) · hlm. 356–385

DOI
10.33756/jlr.v5i2.24040
ISSN
2656-0461, 2654-9255
Terbit
2023-07-31
Penerbit
Universitas Negeri Gorontalo
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

Instant profit-making patterns have been established by the current online purchasing and selling practices. For example, brushing is the activity of internet retailers or merchants fabricating favorable reviews or fraudulent endorsements to boost the reputation of their goods or services. When a customer receives a product or service that falls short of their expectations, brushing can be harmful. This study aims to investigate the legality of online buying and selling in Indonesia, specifically the practice of "brushing," or using fictitious orders, reviews, and buyers. The methods used are Statute Approach, Case Approach, Conceptual Approach, Analytical Approach, Theoretical Approach. The findings indicated that, from the standpoint of Indonesian telematics and consumer protection legislation, brushing activities frequently contravene a number of relevant rules and laws. As a result, brushing may be deemed unlawful in Indonesia and subject to penalties based on relevant legislation. In order to prevent brushing activities, it is critical that the government and regulatory agencies bolster law enforcement, protect consumers from brushing practices, and inform consumers of their rights in this regard. Enforcing stringent regulations and ensuring their efficient implementation are crucial for safeguarding consumers and upholding the integrity of Indonesia's online ecosystem.

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  • State University of Gorontalo
  • Universitas Trisakti
  • Universiti Teknologi MARA
  • IMC University of Applied Sciences Krems
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Rekan penulisOrganisasiArtikel bersama
Mohamad Rusdiyanto U PuluhulawaState University of Gorontalo2
Fitriana Nur BiyaState University of Gorontalo2
Fence M WantuState University of Gorontalo2
Mellisa TowadiState University of Gorontalo2
Anis H. BajrektarevićIMC University of Applied Sciences Krems2
Jufryanto PuluhulawaState University of Gorontalo1
Maria Silvya E. WanggaUniversitas Trisakti1
Nadzriah AhmadUniversiti Teknologi MARA1
Fenty Usman PuluhulawaState University of Gorontalo1
Moh. Gufran KatiliState University of Gorontalo1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) http://ejurnal.ung.ac.id/index.php/jalrev/oai, pertama di-harvest 9 Nov 2026, terakhir terlihat 9 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Legality of Brushing Practices in the Viewpoint of Consumer Protection Law  and Telematics Law</dc:title>
	<dc:creator>Swarianata, Vifi</dc:creator>
	<dc:creator>Puluhulawa, Jufryanto</dc:creator>
	<dc:creator>Apripari, Apripari</dc:creator>
	<dc:creator>Kaku, Rismanto</dc:creator>
	<dc:creator>Puluhulawa, Irlan</dc:creator>
	<dc:subject xml:lang="en-US">Legalities; Brushing; Fake Buyer; Fake Order; Legal Protection.</dc:subject>
	<dc:description xml:lang="en-US">Instant profit-making patterns have been established by the current online purchasing and selling practices. For example, brushing is the activity of internet retailers or merchants fabricating favorable reviews or fraudulent endorsements to boost the reputation of their goods or services. When a customer receives a product or service that falls short of their expectations, brushing can be harmful. This study aims to investigate the legality of online buying and selling in Indonesia, specifically the practice of "brushing," or using fictitious orders, reviews, and buyers.  The methods used are Statute Approach, Case Approach, Conceptual Approach, Analytical Approach, Theoretical Approach.   The findings indicated that, from the standpoint of Indonesian telematics and consumer protection legislation, brushing activities frequently contravene a number of relevant rules and laws. As a result, brushing may be deemed unlawful in Indonesia and subject to penalties based on relevant legislation. In order to prevent brushing activities, it is critical that the government and regulatory agencies bolster law enforcement, protect consumers from brushing practices, and inform consumers of their rights in this regard. Enforcing stringent regulations and ensuring their efficient implementation are crucial for safeguarding consumers and upholding the integrity of Indonesia's online ecosystem.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Gorontalo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-07-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://ejurnal.ung.ac.id/index.php/jalrev/article/view/24040</dc:identifier>
	<dc:identifier>10.33756/jlr.v5i2.24040</dc:identifier>
	<dc:source xml:lang="en-US">Jambura Law Review; VOLUME 5 NO. 2 JULY 2023; 356-385</dc:source>
	<dc:source>2656-0461</dc:source>
	<dc:source>2654-9255</dc:source>
	<dc:source>10.33756/jlr.v5i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejurnal.ung.ac.id/index.php/jalrev/article/view/24040/8413</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Vifi Swarianata, Jufryanto Puluhulawa, Apripari Apripari, Rismanto Kaku, Irlan Puluhulawa</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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