Melola Discovery

← Melola Discovery

Jurnal SINTA 1

Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method

Journal of Applied Engineering and Technological Science (JAETS) · Vol. 3 No. 1 (2021) · hlm. 10–18

DOI
10.37385/jaets.v3i1.276
ISSN
2715-6079, 2715-6087
Terbit
2021-12-26
Penerbit
Yayasan Riset dan Pengembangan Intelektual (YRPI)
Bahasa
en

Abstrak

The purpose of this study was to use the SWOT approach to assess LPP TVRI Riau's marketing strategy. The focus of this research is to figure out internal and external factors in the SWOT analysis. This study used descriptive quantitative method. Sampling was performed by using probability sampling method with a total of 400 respondents from 6,394,087 populations from Riau Province. The questionnaire was designed by determining the level of importance and assessing the current conditions. Based on the results of the SWOT compilation, there are 5 strengths, 5 weaknesses, 4 opportunities, and 5 threats. Furthermore, weighting, rating, and scores are carried out at the IFAS and EFAS stages, for the weighting assessment carried out on the company side. The company's position is in quadrant II, which means that the company has more dominant strengths and threats, so that the company should support the diversification strategy policy. So that the SWOT matrix mapping can be done to produce four strategic policy alternatives, namely SO, ST, WO, WT.

Kata kunci

Jaringan kolaborasi para penulis

11 penulis · 35 tautan kepenulisan bersama · 16 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Hochschule Bremen
  • National Taiwan University of Science and Technology
  • Institut Teknologi Del
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Tegar Arifin PrasetyoInstitut Teknologi Del2
Sarbaini SarbainiUniversitas Islam Negeri Sultan Syarif Kasim Riau2
Nazaruddin NazaruddinUniversitas Islam Negeri Sultan Syarif Kasim Riau2
Muhammad Luthfi HamzahUniversitas Islam Negeri Sultan Syarif Kasim Riau2

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.yrpipku.com/index.php/jaets/oai, pertama di-harvest 9 Nov 2026, terakhir terlihat 9 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method</dc:title>
	<dc:creator xml:lang="en">Rizki, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Ghifari, Afdal</dc:creator>
	<dc:creator xml:lang="en">Hui, Wang Ling</dc:creator>
	<dc:creator xml:lang="en">Permata, Ekie Gilang</dc:creator>
	<dc:creator xml:lang="en">Siregar, Mhd. Dany</dc:creator>
	<dc:creator xml:lang="en">Umam, Muhammad Isnaini Hadiyul</dc:creator>
	<dc:creator xml:lang="en">Harpito, Harpito</dc:creator>
	<dc:subject xml:lang="en">Marketing Strategy</dc:subject>
	<dc:subject xml:lang="en">SWOT Analysis</dc:subject>
	<dc:subject xml:lang="en">IFAS</dc:subject>
	<dc:subject xml:lang="en">EFAS</dc:subject>
	<dc:description xml:lang="en">The purpose of this study was to use the SWOT approach to assess LPP TVRI Riau's marketing strategy. The focus of this research is to figure out internal and external factors in the SWOT analysis. This study used descriptive quantitative method. Sampling was performed by using probability sampling method with a total of 400 respondents from 6,394,087 populations from Riau Province. The questionnaire was designed by determining the level of importance and assessing the current conditions. Based on the results of the SWOT compilation, there are 5 strengths, 5 weaknesses, 4 opportunities, and 5 threats. Furthermore, weighting, rating, and scores are carried out at the IFAS and EFAS stages, for the weighting assessment carried out on the company side. The company's position is in quadrant II, which means that the company has more dominant strengths and threats, so that the company should support the diversification strategy policy. So that the SWOT matrix mapping can be done to produce four strategic policy alternatives, namely SO, ST, WO, WT.</dc:description>
	<dc:publisher xml:lang="en">Yayasan Riset dan Pengembangan Intelektual (YRPI)</dc:publisher>
	<dc:date>2021-12-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.yrpipku.com/index.php/jaets/article/view/276</dc:identifier>
	<dc:identifier>10.37385/jaets.v3i1.276</dc:identifier>
	<dc:source xml:lang="en">Journal of Applied Engineering and Technological Science (JAETS); Vol. 3 No. 1 (2021): Journal of Applied Engineering and Technological Science (JAETS); 10 - 18</dc:source>
	<dc:source>2715-6079</dc:source>
	<dc:source>2715-6087</dc:source>
	<dc:source>10.37385/jaets.v3i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.yrpipku.com/index.php/jaets/article/view/276/238</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2021 Journal of Applied Engineering and Technological Science (JAETS)</dc:rights>
</oai_dc:dc>