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Consumer Behavior towards Safer Car Purchasing Decisions

Journal of Engineering and Technological Sciences · Vol. 48 No. 3 (2016) · hlm. 359–366

DOI
10.5614/j.eng.technol.sci.2016.48.3.9
ISSN
2338-5502, 2337-5779
Terbit
2016-08-30
Penerbit
Directorate for Research and Community Services, Institut Teknologi Bandung
Bahasa
eng

Abstrak

In Malaysia, the car safety level has been elevated through regulations and a consumer-based approach, i.e. the New Car Assessment Program in Southeast Asian Countries (ASEAN NCAP). Nevertheless, the availability of information on consumers' car purchasing decisions towards safety is still limited in Malaysia. Thus, this study was aimed at evaluating consumers' purchasing decisions of their present cars and investigating their awareness of ASEAN NCAP. Self-administered questionnaires were distributed among consumers visiting different car showrooms and dealer shops. The findings suggest that safety was considered as one of the top three factors by the respondents when purchasing their present cars. Awareness of ASEAN NCAP has increased as compared to a previous study. This information is essential for policy makers, manufacturers and other stakeholders to assist in setting priorities with regard to the promotion of car safety in the country.

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  • Universiti Teknikal Malaysia Melaka
  • Institut Penyelidikan Keselamatan Jalan Raya Malaysia
  • UCSI University
  • Tun Hussein Onn University of Malaysia
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Rekan penulisOrganisasiArtikel bersama
Juffrizal KarjantoUniversiti Teknikal Malaysia Melaka2
Nidzamuddin Md. YusofUniversiti Teknikal Malaysia Melaka2
Muhammad Zahir HassanUniversiti Teknikal Malaysia Melaka2
Syabillah SulaimanTun Hussein Onn University of Malaysia2
Zulhaidi Mohd JawiInstitut Penyelidikan Keselamatan Jalan Raya Malaysia2
Abd Fathul Hakim ZulkifliTun Hussein Onn University of Malaysia1
Ahmad Azad Ab. RashidInstitut Penyelidikan Keselamatan Jalan Raya Malaysia1
Mohammad Izhar SulaimanUniversiti Teknikal Malaysia Melaka1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journals.itb.ac.id/index.php/jets/oai, pertama di-harvest 9 Nov 2026, terakhir terlihat 9 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Consumer Behavior towards Safer Car Purchasing Decisions</dc:title>
	<dc:creator>Abu Kassim, Khairil Anwar</dc:creator>
	<dc:creator>Md Isa, Mohd Hafzi</dc:creator>
	<dc:creator>Ahmad, Yahaya</dc:creator>
	<dc:creator>Osman, Intan</dc:creator>
	<dc:creator>Arokiasamy, Lawrence</dc:creator>
	<dc:description xml:lang="en-US">In Malaysia, the car safety level has been elevated through regulations and a consumer-based approach, i.e. the New Car Assessment Program in Southeast Asian Countries (ASEAN NCAP). Nevertheless, the availability of information on consumers' car purchasing decisions towards safety is still limited in Malaysia. Thus, this study was aimed at evaluating consumers' purchasing decisions of their present cars and investigating their awareness of ASEAN NCAP. Self-administered questionnaires were distributed among consumers visiting different car showrooms and dealer shops. The findings suggest that safety was considered as one of the top three factors by the respondents when purchasing their present cars. Awareness of ASEAN NCAP has increased as compared to a previous study. This information is essential for policy makers, manufacturers and other stakeholders to assist in setting priorities with regard to the promotion of car safety in the country.</dc:description>
	<dc:publisher xml:lang="en-US">Directorate for Research and Community Services, Institut Teknologi Bandung</dc:publisher>
	<dc:date>2016-08-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journals.itb.ac.id/index.php/jets/article/view/2589</dc:identifier>
	<dc:identifier>10.5614/j.eng.technol.sci.2016.48.3.9</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Engineering and Technological Sciences; Vol. 48 No. 3 (2016); 359-366</dc:source>
	<dc:source>2338-5502</dc:source>
	<dc:source>2337-5779</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journals.itb.ac.id/index.php/jets/article/view/2589/1505</dc:relation>
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