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The Role of Halal Certification on Purchase Intention Towards Food Products from MENA Countries: A SEM Study

Journal of Islamic Monetary Economics and Finance · Vol. 5 No. 1 (2019) · hlm. 63–88

DOI
10.21098/jimf.v5i1.1048
ISSN
2460-6618, 2460-6146
Terbit
2019-05-16
Penerbit
Bank Indonesia
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc/4.0

Abstrak

Kullu Halal (all Halal) is a concept that is highly applied in the Middle Eastern and North African (MENA) region as the majority of the population is Muslim. Many products from non-Muslim countries are also exported to the MENA countries and some of them are exposed to animal-based ingredients. Halal certification studies in the MENA region are found to be quite minimal to non-existent. The paper is designated to analyze the effects of Halal certification towards the purchase intention of Muslim consumers on food products from Muslim majority countries in the MENA countries. Theory of Planned Behavior (TPB) was used as a platform to predict the consumers’ intention to purchase the Halal certified products. A self-administered questionnaire was selected as a method and the respondents are the Muslim consumers living in certain areas of Klang Valley, Malaysia. Five hundred questionnaires were distributed, and 417 questionnaires were considered usable. Structural Equation Modeling (SEM) was used as a method in this research. Attitude, Subjective Norm, and Perceived Behavioral Control showed a strong correlation with Purchase Intention and the results were statistically significant at p < 0.05. Algeria was found to be the least trustworthy country by the respondents, followed by Iran, Lebanon, Iraq, and Bahrain. The results indicate that the presence of Halal certification is important and will be profitable for the food industry players in the MENA region. Despite being Muslim majority countries, it is important to ensure the presence of Halal certification in the products from MENA countries, especially from those that received low scores in the country of origin study.

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  • International Islamic University Malaysia
  • Universitas Muhammadiyah Bandung
  • Sunan Kalijaga State Islamic University Yogyakarta
  • Muhammadiyah University of Yogyakarta
  • Universitas Ahmad Dahlan
  • Sumatera Institute of Technology
  • Royal University of Bhutan
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Rekan penulisOrganisasiArtikel bersama
Deni SubaraSumatera Institute of Technology1
Elsye Maria RosaMuhammadiyah University of Yogyakarta1
Palupi Fatma NingtyasMuhammadiyah University of Yogyakarta1
Iman PermanaMuhammadiyah University of Yogyakarta1
Muhammad ZamhariSunan Kalijaga State Islamic University Yogyakarta1
Imelda FajriatiSunan Kalijaga State Islamic University Yogyakarta1
Atika Yahdiyani IkhsaniSunan Kalijaga State Islamic University Yogyakarta1
Annisa MonitasariSunan Kalijaga State Islamic University Yogyakarta1
Jas Raj SubbaRoyal University of Bhutan1
Titian Daru Asmara TugonUniversitas Muhammadiyah Bandung1
Rizky Dwi LarasatiUniversitas Muhammadiyah Bandung1
Saepul AdnanUniversitas Muhammadiyah Bandung1
Eris SucimilawatiUniversitas Muhammadiyah Bandung1
Fuji Sintya AgustianiUniversitas Muhammadiyah Bandung1
Nina SalamahUniversitas Ahmad Dahlan1
Sayyidah Luthfiyah JufriAfiliasi tidak diketahui1
Hari SusantiUniversitas Ahmad Dahlan1
Fahmi Ali HudaefiUniversitas Islam Darussalam1
Dian Permata SariInternational Islamic University Malaysia1
Mohd. Radzi Bin Haji Che DaudInternational Islamic University Malaysia1

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Sumber metadata: OAI-PMH (metadata jurnal) http://www.jimf-bi.org/index.php/JIMF/oai, pertama di-harvest 9 Nov 2026, terakhir terlihat 9 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The Role of Halal Certification on Purchase Intention Towards Food Products from MENA Countries: A SEM Study</dc:title>
	<dc:creator xml:lang="en">Fanny Putera Perdana, Firdaus</dc:creator>
	<dc:creator xml:lang="en">Jan, Muhammad Tahir</dc:creator>
	<dc:creator xml:lang="en">Altunişik, Remzi</dc:creator>
	<dc:creator xml:lang="en">Jaswir, Irwandi</dc:creator>
	<dc:creator xml:lang="en">Kartika, Betania</dc:creator>
	<dc:subject xml:lang="en">Halal Certification</dc:subject>
	<dc:subject xml:lang="en">Islamic Marketing</dc:subject>
	<dc:subject xml:lang="en">Muslim Consumers</dc:subject>
	<dc:subject xml:lang="en">Consumer Behavior</dc:subject>
	<dc:subject xml:lang="en">Middle East</dc:subject>
	<dc:subject xml:lang="en">North Africa</dc:subject>
	<dc:subject xml:lang="en">Food Products</dc:subject>
	<dc:description xml:lang="en">Kullu Halal (all Halal) is a concept that is highly applied in the Middle Eastern and North African (MENA) region as the majority of the population is Muslim. Many products from non-Muslim countries are also exported to the MENA countries and some of them are exposed to animal-based ingredients. Halal certification studies in the MENA region are found to be quite minimal to non-existent. The paper is designated to analyze the effects of Halal certification towards the purchase intention of Muslim consumers on food products from Muslim majority countries in the MENA countries. Theory of Planned Behavior (TPB) was used as a platform to predict the consumers’ intention to purchase the Halal certified products. A self-administered questionnaire was selected as a method and the respondents are the Muslim consumers living in certain areas of Klang Valley, Malaysia. Five hundred questionnaires were distributed, and 417 questionnaires were considered usable. Structural Equation Modeling (SEM) was used as a method in this research. Attitude, Subjective Norm, and Perceived Behavioral Control showed a strong correlation with Purchase Intention and the results were statistically significant at p &amp;lt; 0.05. Algeria was found to be the least trustworthy country by the respondents, followed by Iran, Lebanon, Iraq, and Bahrain. The results indicate that the presence of Halal certification is important and will be profitable for the food industry players in the MENA region. Despite being Muslim majority countries, it is important to ensure the presence of Halal certification in the products from MENA countries, especially from those that received low scores in the country of origin study.</dc:description>
	<dc:publisher xml:lang="en">Bank Indonesia</dc:publisher>
	<dc:date>2019-05-16</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jimf-bi.org/JIMF/article/view/1048</dc:identifier>
	<dc:identifier>10.21098/jimf.v5i1.1048</dc:identifier>
	<dc:source xml:lang="en">Journal of Islamic Monetary Economics and Finance; Vol. 5 No. 1 (2019); 63-88</dc:source>
	<dc:source>2460-6618</dc:source>
	<dc:source>2460-6146</dc:source>
	<dc:source>10.21098/jimf.v5i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jimf-bi.org/JIMF/article/view/1048/742</dc:relation>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
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