Geographical Perspective on Digital Access, "Marriage Is Scary" Content Exposure, and Marriage Readiness among Generation Z in Binjai City

Zulaini, Siti Zahra; Sazali, Hasan; Dinata Saragi, Muhammad Putra; Aziz, Nur Izzati; Muhammadi, Qasem

doi:10.24114/jg.v18i2.74430

Akses terbuka Jurnal SINTA 1

Geographical Perspective on Digital Access, "Marriage Is Scary" Content Exposure, and Marriage Readiness among Generation Z in Binjai City

Jurnal Geografi · Vol. 18 No. 2 (2026) · hlm. 370–388

DOI: 10.24114/jg.v18i2.74430
ISSN: 2549-7057, 2085-8167
Terbit: 2026-09-02
Penerbit: Universitas Negeri Medan
Bahasa: en
Lisensi: creativecommons.org/licenses/by/4.0

Abstrak

This study examines the associations between digital access, exposure to “Marriage Is Scary” (MIS) content on TikTok, and marriage readiness among Generation Z in Binjai City, Indonesia. A cross-sectional survey was conducted among 287 never-married TikTok users aged 20–29 years, selected through purposive sampling with proportional quotas. Data were analyzed using multiple linear regression and bootstrapping mediation analysis with 5,000 resamples using the PROCESS Macro for SPSS. Digital access was positively associated with MIS exposure (β = 0.47, p < 0.001), explaining 22% of the variance. MIS exposure was negatively associated with marriage readiness (β = −0.41, p < 0.001), explaining 17% of the variance. A significant indirect effect of digital access on marriage readiness through MIS exposure was identified (β = −0.19, 95% CI [−0.27, −0.11]), while the direct effect was not significant (β = −0.09, p = 0.129). Spatial analysis revealed subdistrict-level variation, with Binjai Kota recording the highest levels of MIS exposure and marriage readiness, while Binjai Barat recorded the lowest. Financial readiness was the weakest dimension of marriage readiness (mean = 2.4). The sample was predominantly female (61.3%), while 48.8% had completed senior high school and 54.4% were employed. These findings indicate that digital access, algorithmically mediated content exposure, and geographical context are interconnected in shaping marriage-related perceptions among Generation Z. The study highlights the value of integrating media geography into research on digitally mediated social attitudes. Given the cross-sectional design, the findings should be interpreted as associative rather than causal.

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13 penulis · 27 tautan kepenulisan bersama · 22 lintas organisasi

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Universitas Islam Negeri Sumatera Utara
North Sumatra Islamic University
Riau University
University of Malaya
University of Qom
State University of Medan
Islamic University of Riau

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Tampilkan sebagai tabel

Rekan penulis	Organisasi	Artikel bersama
Hasan Sazali	Universitas Islam Negeri Sumatera Utara	2
Abdul Rahman Matondang	Universitas Islam Negeri Sumatera Utara	1
Bakhrul Khair Amal	State University of Medan	1
Muchid Muchid	Riau University	1
Ismandianto Ismandianto	Riau University	1
Mardiah Rubani	Islamic University of Riau	1
Kiki Nur Halijah Selian	Universitas Islam Negeri Sumatera Utara	1
M. Adrian Syahputra	Universitas Islam Negeri Sumatera Utara	1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) http://jurnal.unimed.ac.id/2012/index.php/geo/oai, pertama di-harvest 9 Nov 2026, terakhir terlihat 9 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en">Geographical Perspective on Digital Access, "Marriage Is Scary" Content Exposure, and Marriage Readiness among Generation Z in Binjai City</dc:title>
	<dc:creator xml:lang="en">Zulaini, Siti Zahra</dc:creator>
	<dc:creator xml:lang="en">Sazali, Hasan</dc:creator>
	<dc:creator xml:lang="en">Dinata Saragi, Muhammad Putra</dc:creator>
	<dc:creator xml:lang="en">Aziz, Nur Izzati</dc:creator>
	<dc:creator xml:lang="en">Muhammadi, Qasem</dc:creator>
	<dc:subject xml:lang="en">Digital Access</dc:subject>
	<dc:subject xml:lang="en">Generation Z</dc:subject>
	<dc:subject xml:lang="en">Marriage is Scary</dc:subject>
	<dc:subject xml:lang="en">Geography</dc:subject>
	<dc:subject xml:lang="en">TikTok</dc:subject>
	<dc:description xml:lang="en">This study examines the associations between digital access, exposure to “Marriage Is Scary” (MIS) content on TikTok, and marriage readiness among Generation Z in Binjai City, Indonesia. A cross-sectional survey was conducted among 287 never-married TikTok users aged 20–29 years, selected through purposive sampling with proportional quotas. Data were analyzed using multiple linear regression and bootstrapping mediation analysis with 5,000 resamples using the PROCESS Macro for SPSS. Digital access was positively associated with MIS exposure (β = 0.47, p &amp;lt; 0.001), explaining 22% of the variance. MIS exposure was negatively associated with marriage readiness (β = −0.41, p &amp;lt; 0.001), explaining 17% of the variance. A significant indirect effect of digital access on marriage readiness through MIS exposure was identified (β = −0.19, 95% CI [−0.27, −0.11]), while the direct effect was not significant (β = −0.09, p = 0.129). Spatial analysis revealed subdistrict-level variation, with Binjai Kota recording the highest levels of MIS exposure and marriage readiness, while Binjai Barat recorded the lowest. Financial readiness was the weakest dimension of marriage readiness (mean = 2.4). The sample was predominantly female (61.3%), while 48.8% had completed senior high school and 54.4% were employed. These findings indicate that digital access, algorithmically mediated content exposure, and geographical context are interconnected in shaping marriage-related perceptions among Generation Z. The study highlights the value of integrating media geography into research on digitally mediated social attitudes. Given the cross-sectional design, the findings should be interpreted as associative rather than causal.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Medan</dc:publisher>
	<dc:date>2026-09-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal.unimed.ac.id/2012/index.php/geo/article/view/74430</dc:identifier>
	<dc:identifier>10.24114/jg.v18i2.74430</dc:identifier>
	<dc:source xml:lang="en">JURNAL GEOGRAFI; Vol. 18 No. 2 (2026): JURNAL GEOGRAFI; 370-388</dc:source>
	<dc:source>2549-7057</dc:source>
	<dc:source>2085-8167</dc:source>
	<dc:source>10.24114/2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://jurnal.unimed.ac.id/2012/index.php/geo/article/view/74430/30962</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Siti Zahra Zulaini, Hasan Sazali, Muhammad Putra Dinata Saragi, Nur Izzati Aziz, Qasem Muhammadi</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
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