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Model Literasi Media Berbasis Kearifan Lokal pada Suku Dayak Tunjung dan Dayak Benuaq di Kutai Barat

Jurnal Ilmu Sosial dan Ilmu Politik · Vol. 17 No. 3 (2016) · hlm. 207–219

DOI
10.22146/jsp.13085
ISSN
2502-7883, 1410-4946
Terbit
2016-09-21
Penerbit
Faculty of Social and Political Sciences, Universitas Gadjah Mada
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc-sa/4.0

Abstrak

This study begins from a simple question on how Dayak Benuaq and Dayak Tunjung/Tonyoii people (individually and collectively) are able to maintain their local wisdom and local culture in the midst of the ambush of mass media exposure and then acknowledged as the Dayak tribes who are still ‘Beradat (Wellmannered)”. Their local wisdom which is still maintained were able to counteract the negative eff ects of mass media exposure so it can be used as a model of literacy media, either through media literacy education or media literacy movement. This study used a qualitative explanatory method and used a communication ethnographic approach in fi eld. Primary data was collected through interviewsed and observations of some Dayak Benuaq and Dayak Tunjung people, including some community leaders and local governmentoffi cials that found with the snowball sampling technique. The results showed that, fi rst, public awareness through the local wisdom lense in media literacy has not been able yet to maximize their own potential due to society passivity as media users, as well as a lack of support from the government to create a media savvy society. Second, the model used within both tribes is known as Protectionist Model based on their local wisdom which includes four kinds of elements, which are; the ability to access, to analyse, to evaluate, and to create content.

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Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Model  Literasi Media Berbasis  Kearifan Lokal pada Suku Dayak Tunjung dan Dayak Benuaq di Kutai Barat</dc:title>
	<dc:creator>Fitryarini, Inda</dc:creator>
	<dc:creator>Juwita, Rina</dc:creator>
	<dc:creator>Purwaningsih, Purwaningsih</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">media literacy; local wisdom; Dayak Tunjung; Dayak Benuaq</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study begins from a simple question on how Dayak Benuaq and Dayak Tunjung/Tonyoii people (individually and collectively) are able to maintain their local wisdom and local culture in the midst of the ambush of mass media exposure and then acknowledged as the Dayak tribes who are still ‘Beradat (Wellmannered)”. Their local wisdom which is still maintained were able to counteract the negative eff ects of mass media exposure so it can be used as a model of literacy media, either through media literacy education  or media literacy movement. This study used a qualitative explanatory method and used a communication ethnographic approach in fi eld. Primary data was collected through interviewsed and observations of some Dayak Benuaq and Dayak Tunjung people, including some community leaders and local governmentoffi cials that found with the snowball sampling technique. The results showed that, fi rst, public awareness through the local wisdom lense in media literacy has not been able yet to maximize their own potential due to society passivity as media users, as well as a lack of support from the government to create a media savvy society. Second, the model used within both tribes is known as Protectionist Model based on their local wisdom which includes four kinds of elements, which are; the ability to access, to analyse, to evaluate, and to create content.</dc:description>
	<dc:publisher xml:lang="en-US">Faculty of Social and Political Sciences, Universitas Gadjah Mada</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-09-21</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.ugm.ac.id/jsp/article/view/13085</dc:identifier>
	<dc:identifier>10.22146/jsp.13085</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmu Sosial dan Ilmu Politik; Vol 17, No 3 (2014): Maret; 207-219</dc:source>
	<dc:source xml:lang="id-ID">JSP (Jurnal Ilmu Sosial dan ilmu Poltik); Vol 17, No 3 (2014): Maret; 207-219</dc:source>
	<dc:source>2502-7883</dc:source>
	<dc:source>1410-4946</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.ugm.ac.id/jsp/article/view/13085/9314</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2016 Jurnal Ilmu Sosial dan Ilmu Politik</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
</oai_dc:dc>