Melola Discovery

← Melola Discovery

Jurnal SINTA 1

Wisata Virtual: Keterlibatan Masyarakat Bali Aga dalam Promosi Pariwisata Virtual di Masa Pandemi Covid-19 di Bali Utara

Jurnal Kajian Bali · Vol. 12 No. 2 (2022) · hlm. 426–449

DOI
10.24843/JKB.2022.v12.i02.p06
ISSN
2580-0698, 2088-4443
Terbit
2022-10-19
Penerbit
Universitas Udayana
Bahasa
en

Abstrak

Five Bali Aga (Old Balinese) tourist villages in Banjar District, North Bali, collaborated to promote their tourism potential through virtual tours two times during 2021 by bringing up different topics each time. This study analyses the process and the community involvement during implementation of virtual tour and also themes that were provided for the virtual tours. In collecting data, this qualitative study involved a literature review, participatory observation, and interviews. Data were analysed using marketing theory and community-based tourism theory. The analysis shows that Bali Aga tourist villages were very active in preparing attractions and conducting the virtual tours. This article contributes to our understanding that virtual tour as a new form of marketing communication in promoting tourist destination virtually. Moreover, virtual tours are not only for tourism promotion but are also useful for helping the community in maintaining their spirit to manage tourist attractions during the pandemic.

Kata kunci

Jaringan kolaborasi para penulis

16 penulis · 35 tautan kepenulisan bersama · 20 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Pendidikan Ganesha
  • Politeknik Pariwisata Bali
  • Udayana University
  • Universitas Merdeka Malang
  • Naresuan University
  • Universitas Ngurah Rai
  • Universitas Triatma Mulya
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Dewa Ayu Made Lily DianasariPoliteknik Pariwisata Bali3
Luh Putu ArtiniUniversitas Pendidikan Ganesha1
Ni Made Mas YogiswariUniversitas Pendidikan Ganesha1
Andris AdhitraNaresuan University1
Miklós BánhidiAfiliasi tidak diketahui1
I Made AntaraUdayana University1
Wayan ArdikaUdayana University1
Nyoman SunartaUdayana University1
Ni Luh Putu Agustini KartaUniversitas Triatma Mulya1
Ni Made Ary WidiastiniUniversitas Pendidikan Ganesha1
Made Aristia PrayudiUniversitas Pendidikan Ganesha1
Gede WirataUniversitas Ngurah Rai1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ejournal1.unud.ac.id/index.php/kajianbali/oai, pertama di-harvest 9 Nov 2026, terakhir terlihat 9 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Wisata Virtual: Keterlibatan Masyarakat Bali Aga dalam Promosi Pariwisata Virtual di Masa Pandemi Covid-19 di Bali Utara </dc:title>
	<dc:creator xml:lang="en">Nyoman Dini Andiani</dc:creator>
	<dc:creator xml:lang="en">Ni Ketut Arismayanti</dc:creator>
	<dc:creator xml:lang="en">Fitria Earlike Anwar Sani</dc:creator>
	<dc:creator xml:lang="en">Luh Yusni Wiarti</dc:creator>
	<dc:subject xml:lang="en">virtual tour</dc:subject>
	<dc:subject xml:lang="en">community involvement</dc:subject>
	<dc:subject xml:lang="en">marketing communication</dc:subject>
	<dc:subject xml:lang="en">Bali Aga</dc:subject>
	<dc:subject xml:lang="en">Covid-19 pandemic</dc:subject>
	<dc:description xml:lang="en">Five Bali Aga (Old Balinese) tourist villages in Banjar District, North Bali, collaborated to promote their tourism potential through virtual tours two times during 2021 by bringing up different topics each time. This study analyses the process and the community involvement during implementation of virtual tour and also themes that were provided for the virtual tours. In collecting data, this qualitative study involved a literature review, participatory observation, and interviews. Data were analysed using marketing theory and community-based tourism theory. The analysis shows that Bali Aga tourist villages were very active in preparing attractions and conducting the virtual tours. This article contributes to our understanding that virtual tour as a new form of marketing communication in promoting tourist destination virtually. Moreover, virtual tours are not only for tourism promotion but are also useful for helping the community in maintaining their spirit to manage tourist attractions during the pandemic.</dc:description>
	<dc:publisher xml:lang="en">Universitas Udayana</dc:publisher>
	<dc:date>2022-10-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal1.unud.ac.id/index.php/kajianbali/article/view/4158</dc:identifier>
	<dc:identifier>10.24843/JKB.2022.v12.i02.p06</dc:identifier>
	<dc:source xml:lang="en">Jurnal Kajian Bali (Journal of Bali Studies); Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022; 426-449</dc:source>
	<dc:source>2580-0698</dc:source>
	<dc:source>2088-4443</dc:source>
	<dc:source>10.24843/JKB.2022.v12.i02</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ejournal1.unud.ac.id/index.php/kajianbali/article/view/4158/2204</dc:relation>
</oai_dc:dc>