Decoding Communication Dynamics: Communication Planning Snapshot for The Qur’an Illiteracy Eradication Program

Abstract

The research delves into the Quranic illiteracy eradication program at the South Bulango Sub-District's Office of Religious Affairs (KUA), with a primary focus on providing a comprehensive overview of the implementation of communication planning for Quranic illiteracy eradication in South Bulango and the associated challenges. Qualitative research data were meticulously gathered through interviews with four key informants, direct observation of activities like "Character Guidance and Quran Guidance" at SDN 1 South Bulango, and the "Management of Quran Study Gardens." Additionally, a gathering of Quran teachers in South Bulango contributed to the data collection process. Documentary studies involved examining regulations from the Ministry of Religious Affairs and various documents held by KUA South Bulango pertaining to the Quranic illiteracy eradication program and its communication planning. The subsequent analysis yielded two primary findings. Firstly, the executed communication planning encompassed various crucial aspects, including activity types, duration, target parties, human resources, "target binding strategies," and communication channels. Secondly, identified obstacles comprised a lack of understanding of communication planning stages, a limited number of counselors, unavailability of relevant written documents, and insufficient budgeting. These findings contribute novel insights into communication planning and its associated obstacles, underscoring its pivotal role in the success of the Quranic illiteracy eradication program. The implications recommend directing future efforts towards enhancing program planning and implementation to maximize effectiveness and generate a positive impact on the local community, guided by the profound understanding derived from this research. Keywords: Communication planning; illiteracy eradication; Quran