This research reveals the paradox of the presence of information technology in libraries, which should have a positive impact but instead becomes a hindrance for users. The main contributing factor is the lack of preparation and competence of librarians in information technology. The research aims to identify barrier factors influencing librarians in providing digital services in South Sulawesi. The research methodology uses a descriptive approach with interviews and observations of seven informants, including digital library managers, digital native librarians, digital immigrant librarians, and digital service users at Hasanuddin University Library. The findings show that adequate internal facilities and interactions support librarians' communication competencies, but challenges involve human resource quality, knowledge levels, lack of self-awareness among librarians, and inadequate education or training in interpersonal communication. This study provides valuable insights into the dynamics of libraries in the digital age, emphasizing the importance of addressing challenges to ensure librarians have effective digital service skills. Recommendations involve enhancing education and training programs to strengthen librarians' communication skills and raising awareness among librarians of their key role in the digital communication landscape.Keywords: Digital services, Immigrant, Librarian Barriers
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Hasanuddin University
Universitas Muhammadiyah Parepare
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