Unraveling Islamophobia: A Content Analysis of Propaganda in 'The Kashmir Files' 2022 in India

Abstract

This research analyzes the narrative of Islamophobic propaganda in the film "The Kashmir Files 2022" using a qualitative approach, employing the concepts of propaganda and content analysis theory. The study identifies parts of the film falling into the category of Islamophobic propaganda into three aspects: name-calling, transfer, and bandwagon techniques. The findings reveal a narrative of Islamophobic propaganda, including depictions of intolerance towards women, other religions, and violence against children. Additionally, the research indicates political support through tax exemptions and special leave to watch the film in theaters, contributing significantly to the widespread dissemination of negative narratives about Islam. This study is crucial for uncovering and analyzing Islamophobic propaganda narratives in the film, fostering a deeper understanding of their potential societal impact, and promoting awareness of the need to avoid the reproduction of media narratives to strengthen social harmony. Keywords: Content Analysis; Islamophobia; Propaganda.