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Jurnal SINTA 2

Simulating Shopper Behavior using Fuzzy Logic in Shopping Center Simulation

Journal of ICT Research and Applications (JICTRA) · Vol. 10 No. 3 (2016) · pp. 277–295

DOI
10.5614/itbj.ict.res.appl.2016.10.3.6
ISSN
2338-5499, 2337-5787
Published
2016-10-31
Publisher
DRI - ITB
Language
eng

Abstract

To simulate real-world phenomena, a computer tool can be used to run a simulation and provide a detailed report. By using a computer-aided simulation tool, we can retrieve information relevant to the simulated subject in a relatively short time. This study is an extended and complete version of an initial research done by Christian and Hansun and presents a prototype of a multi-agent shopping center simulation tool along with a fuzzy logic algorithm implemented in the system. Shopping centers and all their components are represented in a simulated 3D environment. The simulation tool was created using the Unity3D engine to build the 3D environment and to run the simulation. To model and simulate the behavior of agents inside the simulation, a fuzzy logic algorithm that uses the agents' basic knowledge as input was built to determine the agents' behavior inside the system and to simulate human behaviors as realistically as possible.

Collaboration network of the authors

8 authors · 8 co-authorship links · 1 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Multimedia Nusantara University
  • Universitas Gadjah Mada
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Arthur Bachtiar GunawanMultimedia Nusantara University2
Marcel Bonar KristandaMultimedia Nusantara University2
Subanar SubanarUniversitas Gadjah Mada1
Dharma PratamaMultimedia Nusantara University1
Santo Sinar PandeanMultimedia Nusantara University1
Naufal Irfan HayantoMultimedia Nusantara University1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journals.itb.ac.id/index.php/jictra/oai, first harvested 26 Okt 2026, last seen 26 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Simulating Shopper Behavior using Fuzzy Logic in Shopping Center Simulation</dc:title>
	<dc:creator>Christian, Jason</dc:creator>
	<dc:creator>Hansun, Seng</dc:creator>
	<dc:description xml:lang="en-US">To simulate real-world phenomena, a computer tool can be used to run a simulation and provide a detailed report. By using a computer-aided simulation tool, we can retrieve information relevant to the simulated subject in a relatively short time. This study is an extended and complete version of an initial research done by Christian and Hansun and presents a prototype of a multi-agent shopping center simulation tool along with a fuzzy logic algorithm implemented in the system. Shopping centers and all their components are represented in a simulated 3D environment. The simulation tool was created using the Unity3D engine to build the 3D environment and to run the simulation. To model and simulate the behavior of agents inside the simulation, a fuzzy logic algorithm that uses the agents' basic knowledge as input was built to determine the agents' behavior inside the system and to simulate human behaviors as realistically as possible.</dc:description>
	<dc:publisher xml:lang="en-US">DRI - ITB</dc:publisher>
	<dc:date>2016-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journals.itb.ac.id/index.php/jictra/article/view/2507</dc:identifier>
	<dc:identifier>10.5614/itbj.ict.res.appl.2016.10.3.6</dc:identifier>
	<dc:source xml:lang="en-US">Journal of ICT Research and Applications; Vol. 10 No. 3 (2016); 277-295</dc:source>
	<dc:source>2338-5499</dc:source>
	<dc:source>2337-5787</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journals.itb.ac.id/index.php/jictra/article/view/2507/1806</dc:relation>
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