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Mediatization of Library on Instagram as a Promotional Medium

Record and Library Journal · Vol. 9 No. 1 (2023) · hlm. 48–55

DOI
10.20473/rlj.V9-I1.2023.48-55
ISSN
2442-5168
Terbit
2023-06-30
Penerbit
D3 Perpustakaan Fakultas Vokasi Universitas Airlangga
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

Background of the study: In addition to being a medium of communication, social media is also used for promotion media for institutions that can cause dramatization processes. Mediatization at the Library aims to understand the role of social media such as Instagram as a promotional activity in the Library of Dispusip Kota Sungai Penuh. Purpose: The purpose of this study is to explain the mediatization of libraries through Instagram social media. Libraries use social media as a promotional medium to reach users during the pandemic. Method: This research is a study using a qualitative approach. The collection technique is carried out by observing directly the Instagram account owned by each library of Dispusip Kota Sungai Penuh. Findings: Dispusip Kota Sungai Penuh uses Instagram library to promote library collections, promote library activities and services, upload photos or photos of library activities, develop distribution services, especially book lending, activities within the library, etc. Instagram is a new method for the Library of Dispusip Kota Sungai Penuh Library in order to attract visitors or public leaders, especially the millennial generation. The change in the form of promotional media toward digital media can be in the form of information in visual and audiovisual form. Conclusion: The existence of Instagram affects the pattern of promotional behavior of the Dispusip Kota Sungai Penuh Library because it has been mediated by technology.

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  • State University of Semarang
  • Institut Agama Islam Negeri Kerinci
  • University of the Philippines Diliman
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Rekan penulisOrganisasiArtikel bersama
Fajar FajarState University of Semarang1
Nurul FatimahState University of Semarang1
Tri Marhaeni Pudji AstutiState University of Semarang1
Totok RochanaState University of Semarang1
Lusiana Tri LestariState University of Semarang1
Muhammad Arkan HibanState University of Semarang1
Nur Fajarriah IndahState University of Semarang1

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Sumber metadata: OAI-PMH (metadata jurnal) https://e-journal.unair.ac.id/RLJ/oai, pertama di-harvest 10 Nov 2026, terakhir terlihat 10 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Mediatization of Library on Instagram as a Promotional Medium </dc:title>
	<dc:creator>Handayani, Fitri</dc:creator>
	<dc:creator>Apolinario, Rhea Rowena U. </dc:creator>
	<dc:subject xml:lang="en-US">Library</dc:subject>
	<dc:subject xml:lang="en-US">Promotion</dc:subject>
	<dc:subject xml:lang="en-US">Instagram</dc:subject>
	<dc:subject xml:lang="en-US">Mediatization</dc:subject>
	<dc:description xml:lang="en-US">Background of the study: In addition to being a medium of communication, social media is also used for promotion media for institutions that can cause dramatization processes. Mediatization at the Library aims to understand the role of social media such as Instagram as a promotional activity in the Library of Dispusip Kota Sungai Penuh.
Purpose: The purpose of this study is to explain the mediatization of libraries through Instagram social media. Libraries use social media as a promotional medium to reach users during the pandemic.
Method: This research is a study using a qualitative approach. The collection technique is carried out by observing directly the Instagram account owned by each library of Dispusip Kota Sungai Penuh.
Findings: Dispusip Kota Sungai Penuh uses Instagram library to promote library collections, promote library activities and services, upload photos or photos of library activities, develop distribution services, especially book lending, activities within the library, etc. Instagram is a new method for the Library of Dispusip Kota Sungai Penuh Library in order to attract visitors or public leaders, especially the millennial generation. The change in the form of promotional media toward digital media can be in the form of information in visual and audiovisual form.
Conclusion: The existence of Instagram affects the pattern of promotional behavior of the Dispusip Kota Sungai Penuh Library because it has been mediated by technology.</dc:description>
	<dc:publisher xml:lang="en-US">D3 Perpustakaan Fakultas Vokasi Universitas Airlangga</dc:publisher>
	<dc:date>2023-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://e-journal.unair.ac.id/RLJ/article/view/41127</dc:identifier>
	<dc:identifier>10.20473/rlj.V9-I1.2023.48-55</dc:identifier>
	<dc:source xml:lang="en-US">Record and Library Journal; Vol. 9 No. 1 (2023): June; 48-55</dc:source>
	<dc:source>2442-5168</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://e-journal.unair.ac.id/RLJ/article/view/41127/25403</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Fitri Handayani, Rhea Rowena U.  Apolinario</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>