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PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN VOLUME PENJUALAN DI BEGOS (BEBEK GOYANG SULAWESI) KOTA KENDARI

Sultra Journal of Economic and Business · Vol. 1 No. 1 (2020) · pp. 1–11

DOI
10.54297/sjeb.Vol1.Iss1.109
ISSN
2716-1781
Published
2020-08-02
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng

Abstract

This study aims to determine the effect of marketing mix consisting of product, price, place, and promotion partially on sales volume increase in Begos in Kendari City, and to determine the effect of marketing mix consisting of product, price, place, and promotion simultaneously on sales volume increase in Begos in Kendari City. Methods used in this research are qualitative and quantitative.Data analysis tool used multiple linear regression using SPSS 20. The results of this study state that: simultaneously the marketing mix variable consisting of product, price, place, and promotion have a significant effect on sales volume increase in Begos in Kendari City. Product and place have a significant effect on sales volume increase in Begos in Kendari City. Price and promotion have no significant effect on sales volume increase in Begos in Kendari City.

Collaboration network of the authors

22 authors · 58 co-authorship links

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  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode Abdul MananUniversitas Sulawesi Tenggara3
Suyuti HMUniversitas Sulawesi Tenggara3
Rendy StevenUniversitas Sulawesi Tenggara2
Hayu LiantiUniversitas Sulawesi Tenggara2
Bangkhid BarakandoAffiliation unknown2
Tina DestianiUniversitas Sulawesi Tenggara1
Sahyunu .Universitas Sulawesi Tenggara1
Asri AnitaAffiliation unknown1
Sri Wahyuni KAffiliation unknown1
Asri DjauharUniversitas Sulawesi Tenggara1
Ali TaufikAffiliation unknown1
Herman TitopUniversitas Sulawesi Tenggara1
Suharlian SuharlianUniversitas Sulawesi Tenggara1
Suharndoyo SuharndoyoAffiliation unknown1
Rasidin UthaUniversitas Sulawesi Tenggara1
Fitri AdrianaAffiliation unknown1
Sahyunu SahyunuUniversitas Sulawesi Tenggara1
Ridha Taurisma LajaraiaAffiliation unknown1
Ifin NaimUniversitas Sulawesi Tenggara1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN VOLUME PENJUALAN DI BEGOS (BEBEK GOYANG SULAWESI) KOTA KENDARI</dc:title>
	<dc:creator>Zainuddin, Muh. Zabir</dc:creator>
	<dc:creator>M., Suyuti H.</dc:creator>
	<dc:creator>Sari, Anggit Arum</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the effect of marketing mix consisting of product, price, place, and promotion partially on sales volume increase in Begos in Kendari City, and to determine the effect of marketing mix consisting of product, price, place, and promotion simultaneously on sales volume increase in Begos in Kendari City. Methods used in this research are qualitative and quantitative.Data analysis tool used multiple linear regression using SPSS 20. The results of this study state that: simultaneously the marketing mix variable consisting of product, price, place, and promotion have a significant effect on sales volume increase in Begos in Kendari City. Product and place have a significant effect on sales volume increase in Begos in Kendari City. Price and promotion have no significant effect on sales volume increase in Begos in Kendari City.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2020-08-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/109</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol1.Iss1.109</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 1 No 1 (2020): Edisi April 2020; 1-11</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/109/57</dc:relation>
</oai_dc:dc>