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Pengaruh Citra merek dan Harga Terhadap Keputusan Pembelian Mobil Wuling Almaz Pada PT. Wuling Motors Kota Kendari

Sultra Journal of Economic and Business · Vol. 1 No. 1 (2020) · pp. 45–55

DOI
10.54297/sjeb.Vol1.Iss1.124
ISSN
2716-1781
Published
2020-08-02
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng

Abstract

This study aims to to test the influence of image of brands and prices of the decision of consumers buying the car wuling almaz he would do to PT.Wuling Motors is kendari.The research data is collected from 30 respondents who use the car wuling almaz. Respondents who obtained by using a technique the determination of a sample that is incidental sampling.A statement given by using.Questionnaires.A response by respondents of then analyzed. QuantitativeThe quantitative analysis covering test, validity and reliability the classic, assumption test the hypothesis of this test and test t, F test the coefficients determined ( r ) and multiple linear regression analysis.This research result indicates that the variable image of brands and prices simultaneously it has some positive effects and significant of the decision of the wuling almaz he would do to PT.Wuling Motors is kendari. In full variable influential brand image of the decision of a purchase with t count as much as 1,856 greater than the variable t table 1.697 while the price of influential dominant of the decision of a purchase with the value of t count as much as 1,944, greater than t table namely 1.697. The most dominant variable influence of the decision to buy the car in PT. Wuling almaz Wuling Motors kendari city is variable price with the regression coefficient 1,944 as much as.

Collaboration network of the authors

22 authors · 58 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode Abdul MananUniversitas Sulawesi Tenggara3
Suyuti HMUniversitas Sulawesi Tenggara3
Anggit Arum SariUniversitas Sulawesi Tenggara2
Hayu LiantiUniversitas Sulawesi Tenggara2
Bangkhid BarakandoAffiliation unknown2
Tina DestianiUniversitas Sulawesi Tenggara1
Sahyunu .Universitas Sulawesi Tenggara1
Asri AnitaAffiliation unknown1
Sri Wahyuni KAffiliation unknown1
Asri DjauharUniversitas Sulawesi Tenggara1
Ali TaufikAffiliation unknown1
Herman TitopUniversitas Sulawesi Tenggara1
Suharlian SuharlianUniversitas Sulawesi Tenggara1
Suharndoyo SuharndoyoAffiliation unknown1
Rasidin UthaUniversitas Sulawesi Tenggara1
Fitri AdrianaAffiliation unknown1
Sahyunu SahyunuUniversitas Sulawesi Tenggara1
Ridha Taurisma LajaraiaAffiliation unknown1
Ifin NaimUniversitas Sulawesi Tenggara1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Citra merek dan Harga Terhadap Keputusan Pembelian Mobil Wuling Almaz Pada PT. Wuling Motors Kota Kendari</dc:title>
	<dc:creator>Zainuddin, Muh. Zabir</dc:creator>
	<dc:creator>M., Suyuti H.</dc:creator>
	<dc:creator>Steven, Rendy</dc:creator>
	<dc:description xml:lang="en-US">This study aims to to test the influence of image of brands and prices of the decision of consumers buying the car wuling almaz he would do to PT .Wuling Motors is kendari .The research data is collected from 30 respondents who use the car wuling almaz. Respondents who obtained by using a technique the determination of a sample that is incidental sampling.A statement given by using.Questionnaires.A response by respondents of then analyzed. QuantitativeThe quantitative analysis covering test, validity and reliability the classic, assumption test the hypothesis of this test and test t, F test the coefficients determined ( r ) and multiple linear regression analysis.This research result indicates that the variable image of brands and prices simultaneously it has some positive effects and significant of the decision of the wuling almaz he would do to PT .Wuling Motors is kendari . In full variable influential brand image of the decision of a purchase with t count as much as 1,856 greater than the variable t table 1.697 while the price of influential dominant of the decision of a purchase with the value of t count as much as 1,944 , greater than t table namely 1.697 . The most dominant variable influence of the decision to buy the car in PT. Wuling almaz Wuling Motors kendari city is variable price with the regression coefficient 1,944 as much as.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2020-08-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/124</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol1.Iss1.124</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 1 No 1 (2020): Edisi April 2020; 45-55</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/124/62</dc:relation>
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