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PENGARUH KOMUNIKASI PEMASARAN TERPADU, CITRA PERUSAHAAN OPERATOR SELULER TERHADAP VOLUME PENJUALAN PADA PT. LBC KENDARI

Sultra Journal of Economic and Business · Vol. 1 No. 1 (2020) · pp. 56–65

DOI
10.54297/sjeb.Vol1.Iss1.125
ISSN
2716-1781
Published
2020-08-02
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng

Abstract

This study aims to determine whether integrated marketing communication and corporate image partially have a significant effect on sales volume at PT. LBC Kendari. Furthermore, this study also aims to determine the effect of integrated marketing communication and corporate image simultaneously on sales volume at PT. LBC Kendari. The method used in this research is qualitative and quantitative methods. The subjects of this study were 45 samples who were customers of PT. LBC Kendari. Data were collected using questionnaires, interviews and direct observation. Data collected is processed using the SPSS Ver. 20application.This study uses multiple linear regression analysis, partial test (t test) and simultaneous test (F test). The results showed that integrated marketing communication (X1) affected the sales volume, this was obtained based on t count> t table that is 5.391>2.01808with a significance value (0,000 t table that is 3.254>2.01808with a significance value (0.002<0.05). Based on the results of the study, simultaneously integrated marketing communication and company image have a significant effect on sales volume.

Collaboration network of the authors

22 authors · 58 co-authorship links

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  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode Abdul MananUniversitas Sulawesi Tenggara3
Suyuti HMUniversitas Sulawesi Tenggara3
Anggit Arum SariUniversitas Sulawesi Tenggara2
Rendy StevenUniversitas Sulawesi Tenggara2
Bangkhid BarakandoAffiliation unknown2
Tina DestianiUniversitas Sulawesi Tenggara1
Sahyunu .Universitas Sulawesi Tenggara1
Asri AnitaAffiliation unknown1
Sri Wahyuni KAffiliation unknown1
Asri DjauharUniversitas Sulawesi Tenggara1
Ali TaufikAffiliation unknown1
Herman TitopUniversitas Sulawesi Tenggara1
Suharlian SuharlianUniversitas Sulawesi Tenggara1
Suharndoyo SuharndoyoAffiliation unknown1
Rasidin UthaUniversitas Sulawesi Tenggara1
Fitri AdrianaAffiliation unknown1
Sahyunu SahyunuUniversitas Sulawesi Tenggara1
Ridha Taurisma LajaraiaAffiliation unknown1
Ifin NaimUniversitas Sulawesi Tenggara1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KOMUNIKASI PEMASARAN TERPADU, CITRA PERUSAHAAN OPERATOR SELULER TERHADAP VOLUME PENJUALAN PADA PT. LBC KENDARI</dc:title>
	<dc:creator>Zainuddin, Muh. Zabir</dc:creator>
	<dc:creator>Lianti, Hayu</dc:creator>
	<dc:creator>M., Suyuti H.</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine whether integrated marketing communication and corporate image partially have a significant effect on sales volume at PT. LBC Kendari. Furthermore, this study also aims to determine the effect of integrated marketing communication and corporate image simultaneously on sales volume at PT. LBC Kendari. The method used in this research is qualitative and quantitative methods. The subjects of this study were 45 samples who were customers of PT. LBC Kendari. Data were collected using questionnaires, interviews and direct observation. Data collected is processed using the SPSS Ver . 20application.This study uses multiple linear regression analysis, partial test (t test) and simultaneous test (F test). The results showed that integrated marketing communication (X1) affected the sales volume, this was obtained based on t count&amp;gt; t table that is 5.391&amp;gt;2.01808with a significance value (0,000 &amp;lt;0.05). Company image (X2) has a significant effect on sales volume, this is obtained based on t arithmetic&amp;gt; t table that is 3.254&amp;gt;2.01808with a significance value (0.002&amp;lt;0.05). Based on the results of the study, simultaneously integrated marketing communication and company image have a significant effect on sales volume.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2020-08-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/125</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol1.Iss1.125</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 1 No 1 (2020): Edisi April 2020; 56-65</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/125/61</dc:relation>
</oai_dc:dc>