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THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS OF NEW ERA BRAND SHOE PRODUCTS

Sultra Journal of Economic and Business · Vol. 1 No. 1 (2020) · pp. 79–91

DOI
10.54297/sjeb.Vol1.Iss1.127
ISSN
2716-1781
Published
2020-08-02
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng

Abstract

This study aims to determine the effect of brand image and product quality on product purchasing decisions for New Era brand shoes (Study at the Mandonga Blessing Shoe Shop). The sample in this study were 30 respondents who were taken accidentally who had used and bought New Era brand shoes. This study uses multiple linear regression analysis tools.The study results found that simultaneously brand image and product quality had a positive and significant effect on purchasing decisions. Partially, brand image and product quality have positive and significant influence on purchasing decisions.

Collaboration network of the authors

11 authors · 18 co-authorship links

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  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Asri DjauharUniversitas Sulawesi Tenggara2
SuharlianAffiliation unknown1
Ilham SugandiAffiliation unknown1
Hartati. .Affiliation unknown1
Hastian HastianUniversitas Sulawesi Tenggara1
Sunaryo SunaryoUniversitas Sulawesi Tenggara1
Herman TitopUniversitas Sulawesi Tenggara1
Sahyunu SahyunuUniversitas Sulawesi Tenggara1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS OF NEW ERA BRAND SHOE PRODUCTS</dc:title>
	<dc:creator>Hamyat, Hasby</dc:creator>
	<dc:creator>., Suharlian</dc:creator>
	<dc:creator>., Sutini</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the effect of brand image and product quality on product purchasing decisions for New Era brand shoes (Study at the Mandonga Blessing Shoe Shop). The sample in this study were 30 respondents who were taken accidentally who had used and bought New Era brand shoes. This study uses multiple linear regression analysis tools.The study results found that simultaneously brand image and product quality had a positive and significant effect on purchasing decisions. Partially, brand image and product quality have positive and significant influence on purchasing decisions.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2020-08-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/127</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol1.Iss1.127</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 1 No 1 (2020): Edisi April 2020; 79-91</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/127/59</dc:relation>
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