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Jurnal SINTA 5

PENGARUH PENJUALAN SECARA ONLINE TERHADAP MINAT BELI MASYARAKAT KOTA KENDARI

Sultra Journal of Economic and Business · Vol. 1 No. 1 (2020) · pp. 92–114

DOI
10.54297/sjeb.Vol1.Iss1.128
ISSN
2716-1781
Published
2020-08-02
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng

Abstract

The purpose of this study is to determine whether online sales have a significant effect on people's interest in buying Syar'i hijab clothing products at the “Emmy Hijabku” Clothing Store Kendari.The problem in this study is whether online sales have a significant effect on people's interest in buying Syar'i hijab fashion products at “Emmy Hijabku” Clothing StoreBy using a simple linear regression equation with the formulation Y = a +bX the results of the data analysisobtained Y = 8,071 + 0.640X. From the results of the study found that online syar'i hijab sales variables significantly influence the buying interest of the people in Kendari.It simply can be seen from a significant online sales label of 0.001, which means smaller than the significant level used is 0.05 and can be seen also from t-count with a value of 3,656 which means t-count is greater than t-table which is 0.681.

Collaboration network of the authors

40 authors · 102 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • DESA
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahyunu SahyunuUniversitas Sulawesi Tenggara8
H. M. SuyutiUniversitas Sulawesi Tenggara4
Muhammad Zabir ZainuddinUniversitas Sulawesi Tenggara4
Asri DjauharUniversitas Sulawesi Tenggara4
Suyuti HMUniversitas Sulawesi Tenggara4
Herman TitopUniversitas Sulawesi Tenggara3
Sufrianto SufriantoUniversitas Sulawesi Tenggara2
Wa Ode Dien IndalestariUniversitas Sulawesi Tenggara2
Rasidin UthaUniversitas Sulawesi Tenggara2
Sri Wahyuni KAffiliation unknown2
Suharlian SuharlianUniversitas Sulawesi Tenggara2
Ridha Taurisma LajaraiaAffiliation unknown2
Ifin NaimUniversitas Sulawesi Tenggara2
Anggit Arum SariUniversitas Sulawesi Tenggara1
Rendy StevenUniversitas Sulawesi Tenggara1
Hayu LiantiUniversitas Sulawesi Tenggara1
Sahyunu .Universitas Sulawesi Tenggara1
AsbudinUniversitas Sulawesi Tenggara1
Daswin AwitDESA1
Bangkhid BarakandoAffiliation unknown1
SaliantoAffiliation unknown1
Resi ApriantiAffiliation unknown1
Umi Nunung Intan Puji AstutiAffiliation unknown1
Nurlela NurlelaAffiliation unknown1
Ali TaufikAffiliation unknown1
Suharndoyo SuharndoyoAffiliation unknown1
Zainuddin ZainuddinAffiliation unknown1
Jumria NingsiAffiliation unknown1
Fitri AdrianaAffiliation unknown1
Hertia HertiaAffiliation unknown1
Windi YuliasariAffiliation unknown1
Dwi Inka Gusriatni SariUniversitas Sulawesi Tenggara1
Septiani SeptianiUniversitas Sulawesi Tenggara1
Nurlisa NurlisaUniversitas Sulawesi Tenggara1
Badarudin SukirnoUniversitas Sulawesi Tenggara1
Deni SabriUniversitas Sulawesi Tenggara1
Adi ArfulAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc)
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	<dc:title xml:lang="en-US">PENGARUH PENJUALAN SECARA ONLINE TERHADAP MINAT BELI MASYARAKAT KOTA KENDARI</dc:title>
	<dc:creator>Zainuddin, Muh. Zabir</dc:creator>
	<dc:creator>Destiani, Tina</dc:creator>
	<dc:creator>Manan, La Ode Abd.</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study is to determine whether online sales have a significant effect on people's interest in buying Syar'i hijab clothing products at the “Emmy Hijabku” Clothing Store Kendari.The problem in this study is whether online sales have a significant effect on people's interest in buying Syar'i hijab fashion products at “Emmy Hijabku” Clothing StoreBy using a simple linear regression equation with the formulation Y = a +bX the results of the data analysisobtained Y = 8,071 + 0.640X. From the results of the study found that online syar'i hijab sales variables significantly influence the buying interest of the people in Kendari.It simply can be seen from a significant online sales label of 0.001, which means smaller than the significant level used is 0.05 and can be seen also from t-count with a value of 3,656 which means t-count is greater than t-table which is 0.681.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2020-08-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/128</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol1.Iss1.128</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 1 No 1 (2020): Edisi April 2020; 92-114</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/128/58</dc:relation>
</oai_dc:dc>