Melola Discovery

← Melola Discovery

Jurnal SINTA 5

ANALYSIS OF DAIHATSU XENIA'S CAR MARKETING MIX STRATEGY IN INCREASING SALES VOLUME AT PT. KHARISMA SENTOSA IN KENDARI CITY

Sultra Journal of Economic and Business · Vol. 1 No. 2 (2020) · pp. 41–54

DOI
10.54297/sjeb.Vol1.Iss2.132
ISSN
2716-1781
Published
2020-08-24
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng

Abstract

The purpose of this research is to find out whether the marketing strategy is the marketing mix which consists of products, prices, promotions, places, people, processes and physical evidence applied by PT. Kharisma Sentosa Kendari can increase the sales volume of Daihatsu Xenia cars. This research is a qualitative study using a phenomenological approach, data collection using observation interview techniques with samples of employees and customers of PT. Kharisma Sentosa Kendari Branch. The results showed that the marketing strategy adopted by PT. Kharisma Sentosa Kendari in the form of a marketing mix which consists of products, prices, promotion of places, people, processes, and physical evidence has an impact on increasing Daihatsu Xenia's sales. For PT. Kharisma Sentosa Kendari, you should pay more attention to the existing HR resources that are friendly and agile in offering products to customers will provide additional value so that customers are affected to buy Daihatsu Xenia cars at PT. Kharisma Sentosa Kendari Branch.

Collaboration network of the authors

12 authors · 20 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Asri DjauharUniversitas Sulawesi Tenggara2
Herman TitopUniversitas Sulawesi Tenggara2
SuharlianUniversitas Sulawesi Tenggara1
SutiniUniversitas Sulawesi Tenggara1
Hartati. .Affiliation unknown1
Cecen HaeraniAffiliation unknown1
Hastian HastianUniversitas Sulawesi Tenggara1
Sunaryo SunaryoUniversitas Sulawesi Tenggara1
Sahyunu SahyunuUniversitas Sulawesi Tenggara1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">ANALYSIS OF DAIHATSU XENIA'S CAR MARKETING MIX STRATEGY IN INCREASING SALES VOLUME AT PT. KHARISMA SENTOSA IN KENDARI CITY</dc:title>
	<dc:creator>Hamyat, Hasby</dc:creator>
	<dc:creator>., Suharlian</dc:creator>
	<dc:creator>Sugandi, Ilham</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this research is to find out whether the marketing strategy is the marketing mix which consists of products, prices, promotions, places, people, processes and physical evidence applied by PT. Kharisma Sentosa Kendari can increase the sales volume of Daihatsu Xenia cars. This research is a qualitative study using a phenomenological approach, data collection using observation interview techniques with samples of employees and customers of PT. Kharisma Sentosa Kendari Branch. The results showed that the marketing strategy adopted by PT. Kharisma Sentosa Kendari in the form of a marketing mix which consists of products, prices, promotion of places, people, processes, and physical evidence has an impact on increasing Daihatsu Xenia's sales. For PT. Kharisma Sentosa Kendari, you should pay more attention to the existing HR resources that are friendly and agile in offering products to customers will provide additional value so that customers are affected to buy Daihatsu Xenia cars at PT. Kharisma Sentosa Kendari Branch.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2020-08-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/132</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol1.Iss2.132</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 1 No 2 (2020): Edisi Oktober 2020; 41-54</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/132/68</dc:relation>
</oai_dc:dc>