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PENGARUH STORE ATMOSFER TERHADAP KEPUTUSAN PEMBELIAN DI MEZZO COFFE & BISTRO KENDARI

Sultra Journal of Economic and Business · Vol. 1 No. 2 (2020) · pp. 70–80

DOI
10.54297/sjeb.Vol1.Iss2.134
ISSN
2716-1781
Published
2020-08-24
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng

Abstract

This study aims to to know and to analyze do store the atmosphere influential of the decision purchases inMezzo Coffe& Bistro Kendari. Types of data in this research is primary data.The subject of this research is 20 samples of people are customersMezzo Coffe& Bistro Kendari. Data was gathered using a questionnaire.The data collected is processed using software application spss.This study using simple linear regression analysis and tests partial ( t ). The results of the study in full shows that store the atmosphere have had a positive impact of the decision of purchases inMezzo Coffe& Bistro Kendari." store the atmosphere would increase the purchase decision, with the results of testing based on test as much as thitung>ttabel namely5.479> 1.7340.000 significance and value of.

Collaboration network of the authors

25 authors · 59 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahyunu SahyunuUniversitas Sulawesi Tenggara2
Haspi JuliUniversitas Sulawesi Tenggara2
Suharlian SuharlianUniversitas Sulawesi Tenggara2
La Ode Abdul MananUniversitas Sulawesi Tenggara2
Rasidin UthaUniversitas Sulawesi Tenggara1
Titik SyuhraeniUniversitas Sulawesi Tenggara1
SuharlianAffiliation unknown1
Cecen HaeraniAffiliation unknown1
Muh. Zabir ZainuddinAffiliation unknown1
Suharndoyo SuharndoyoAffiliation unknown1
Suyuti H.M.Affiliation unknown1
Ahmad ZakariahAffiliation unknown1
Windi YuliasariAffiliation unknown1
Asri DjauharUniversitas Sulawesi Tenggara1
Lilis JulianiUniversitas Sulawesi Tenggara1
Nurul ZahraUniversitas Sulawesi Tenggara1
Wa Ode Dien IndalestariUniversitas Sulawesi Tenggara1
Kadek EpiriandiUniversitas Sulawesi Tenggara1
Suyuti HMUniversitas Sulawesi Tenggara1
Muhammad Zabir ZainuddinUniversitas Sulawesi Tenggara1
Linda AstutiUniversitas Sulawesi Tenggara1
Rika LestariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">PENGARUH STORE ATMOSFER TERHADAP KEPUTUSAN PEMBELIAN DI MEZZO COFFE &amp; BISTRO KENDARI</dc:title>
	<dc:creator>Titop, Herman</dc:creator>
	<dc:creator>Manggau, Richar Heser</dc:creator>
	<dc:creator>., Safuruddin</dc:creator>
	<dc:description xml:lang="en-US">This study aims to to know and to analyze do store the atmosphere influential of the decision purchases inMezzo Coffe&amp;amp; Bistro Kendari. Types of data in this research is primary data.The subject of this research is 20 samples of people are customersMezzo Coffe&amp;amp; Bistro Kendari. Data was gathered using a questionnaire.The data collected is processed using software application spss.This study using simple linear regression analysis and tests partial ( t ). The results of the study in full shows that store the atmosphere have had a positive impact of the decision of purchases inMezzo Coffe&amp;amp; Bistro Kendari." store the atmosphere would increase the purchase decision , with the results of testing based on test as much as thitung&amp;gt;ttabel namely5.479&amp;gt; 1.7340.000 significance and value of .</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2020-08-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/134</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol1.Iss2.134</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 1 No 2 (2020): Edisi Oktober 2020; 70-80</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/134/70</dc:relation>
</oai_dc:dc>