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FACTORS AFFECTING THE DECISION TO PURCHASE CLOTHING AT MATAHARI DEPARTMENT STORE, LIPPO PLAZA KENDARI BRANCH

Sultra Journal of Economic and Business · Vol. 2 No. 1 (2021) · pp. 15–30

DOI
10.54297/sjeb.v2i1.150
ISSN
2716-1781
Published
2021-04-13
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng

Abstract

This study aims to determine the factors that influence the decision to buy clothes at Matahari Department Store, Lippo Plaza Kendari Branch. The sample in this study were as many as 40 respondents who were taken by census who were consumers who had shopped at Matahari Department Store, Lippo Plaza Kendari Branch. This study uses multiple linear regression analysis toolsThe study found that simultaneously product quality, price and brand image had a positive and significant effect on consumer purchasing decisions. Partially found: 1) product quality has a positive and significant effect on consumer purchasing decisions; 2) price has a positive and significant effect on consumer purchasing decisions and 3) brand image has a positive and significant effect on consumer purchasing decisions.

Collaboration network of the authors

27 authors · 65 co-authorship links

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  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahyunu SahyunuUniversitas Sulawesi Tenggara3
Haspi JuliUniversitas Sulawesi Tenggara2
Suharlian SuharlianUniversitas Sulawesi Tenggara2
La Ode Abdul MananUniversitas Sulawesi Tenggara2
Asri DjauharUniversitas Sulawesi Tenggara2
Hasby HamyatUniversitas Sulawesi Tenggara2
Ilham SugandiAffiliation unknown1
Richar Heser ManggauUniversitas Sulawesi Tenggara1
SafuruddinAffiliation unknown1
Rasidin UthaUniversitas Sulawesi Tenggara1
Titik SyuhraeniUniversitas Sulawesi Tenggara1
Muh. Zabir ZainuddinAffiliation unknown1
Suharndoyo SuharndoyoAffiliation unknown1
Suyuti H.M.Affiliation unknown1
Ahmad ZakariahAffiliation unknown1
Windi YuliasariAffiliation unknown1
Lilis JulianiUniversitas Sulawesi Tenggara1
Nurul ZahraUniversitas Sulawesi Tenggara1
Wa Ode Dien IndalestariUniversitas Sulawesi Tenggara1
Kadek EpiriandiUniversitas Sulawesi Tenggara1
Suyuti HMUniversitas Sulawesi Tenggara1
Muhammad Zabir ZainuddinUniversitas Sulawesi Tenggara1
Linda AstutiUniversitas Sulawesi Tenggara1
Rika LestariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">FACTORS AFFECTING THE DECISION TO PURCHASE CLOTHING AT MATAHARI DEPARTMENT STORE, LIPPO PLAZA KENDARI BRANCH</dc:title>
	<dc:creator>Haerani, Cecen</dc:creator>
	<dc:creator>Titop, H. Herman</dc:creator>
	<dc:creator>., Suharlian</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the factors that influence the decision to buy clothes at Matahari Department Store, Lippo Plaza Kendari Branch. The sample in this study were as many as 40 respondents who were taken by census who were consumers who had shopped at Matahari Department Store, Lippo Plaza Kendari Branch. This study uses multiple linear regression analysis toolsThe study found that simultaneously product quality, price and brand image had a positive and significant effect on consumer purchasing decisions. Partially found: 1) product quality has a positive and significant effect on consumer purchasing decisions; 2) price has a positive and significant effect on consumer purchasing decisions and 3) brand image has a positive and significant effect on consumer purchasing decisions.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2021-04-13</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/150</dc:identifier>
	<dc:identifier>10.54297/sjeb.v2i1.150</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 2 No 1 (2021): Edisi April 2021; 15-30</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/150/85</dc:relation>
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