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ANALYSIS OF FACTORS AFFECTING INTEREST IN BUYING 5 KG LPG AT PT. TWO PUTRI LATJINTA KENDARI

Sultra Journal of Economic and Business · Vol. 3 No. 1 (2022) · pp. 46–56

DOI
10.54297/sjeb.Vol3.Iss1.230
ISSN
2716-1781
Published
2022-05-21
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to determine the factors that influence buying interest in 5 kg LPG at PT. Two Princesses of Latjinta Kendari. The sample in this study were 40 respondents who used and purchased 5 kg LPG gas cylinders at PT. Two Princesses of Latjinta Kendari. This study uses multiple linear regression analysis as an analytical tool. The results of the study found that partially price, promotion and service quality had a positive and significant effect on buying interest. Simultaneously price, promotion and service quality have a positive and significant effect on buying interest.

Collaboration network of the authors

40 authors · 96 co-authorship links · 3 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • DESA
  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahyunu SahyunuUniversitas Sulawesi Tenggara9
Muhammad Zabir ZainuddinUniversitas Sulawesi Tenggara5
Muh. Zabir ZainuddinAffiliation unknown4
Suyuti HMUniversitas Sulawesi Tenggara4
Herman TitopUniversitas Sulawesi Tenggara3
Muslimin ZUniversitas Sulawesi Tenggara2
Sufrianto SufriantoUniversitas Sulawesi Tenggara2
Wa Ode Dien IndalestariUniversitas Sulawesi Tenggara2
Daswin AwitDESA2
Nurlela NurlelaAffiliation unknown2
Joko Tri BrataUniversitas Sulawesi Tenggara1
Ruksanan RuksananUniversitas Sulawesi Tenggara1
Tina DestianiUniversitas Sulawesi Tenggara1
Sahyunu .Universitas Sulawesi Tenggara1
AsbudinUniversitas Sulawesi Tenggara1
Hasby HamyatUniversitas Sulawesi Tenggara1
Hartati. .Affiliation unknown1
Rasidin UthaUniversitas Sulawesi Tenggara1
SaliantoAffiliation unknown1
Tovan TovanAffiliation unknown1
Suharlian SuharlianAffiliation unknown1
Sri Wahyuni KAffiliation unknown1
Resi ApriantiAffiliation unknown1
Umi Nunung Intan Puji AstutiAffiliation unknown1
Ali TaufikAffiliation unknown1
Ridha Taurisma LajaraiaAffiliation unknown1
Ifin NaimUniversitas Sulawesi Tenggara1
Hertia HertiaAffiliation unknown1
Subhan SubhanState University of Semarang1
Nasir Andi BasoAffiliation unknown1
Windi YuliasariAffiliation unknown1
Lilis JulianiUniversitas Sulawesi Tenggara1
Elli KusumaUniversitas Sulawesi Tenggara1
Dwi Inka Gusriatni SariUniversitas Sulawesi Tenggara1
Nurul Umi PausiaUniversitas Sulawesi Tenggara1
Ryan Imadani AndjasmaraUniversitas Sulawesi Tenggara1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">ANALYSIS OF FACTORS AFFECTING INTEREST IN BUYING 5 KG LPG AT PT. TWO PUTRI LATJINTA KENDARI</dc:title>
	<dc:creator>Djauhar, Asri</dc:creator>
	<dc:creator>Ningsi, Jumria</dc:creator>
	<dc:creator>Zainuddin, Zainuddin</dc:creator>
	<dc:creator>Manan, La Ode ABdul</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the factors that influence buying interest in 5 kg LPG at PT. Two Princesses of Latjinta Kendari. The sample in this study were 40 respondents who used and purchased 5 kg LPG gas cylinders at PT. Two Princesses of Latjinta Kendari. This study uses multiple linear regression analysis as an analytical tool. The results of the study found that partially price, promotion and service quality had a positive and significant effect on buying interest. Simultaneously price, promotion and service quality have a positive and significant effect on buying interest.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2022-05-21</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/230</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol3.Iss1.230</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 3 No 1 (2022): Edisi April 2022; 46-56</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/230/140</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Asri Djauhar, Jumria Ningsi, Zainuddin Zainuddin, La Ode ABdul Manan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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