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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PELANGGAN UNTUK MENGGUNAKAN JASA SALON BUNDA RIDA

Sultra Journal of Economic and Business · Vol. 3 No. 1 (2022) · pp. 57–68

DOI
10.54297/sjeb.Vol3.Iss1.231
ISSN
2716-1781
Published
2022-05-21
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

The Effect of Service Quality and Price on Customer's Decision to Use The Services of Bunda Rida Salon. Thesis, Management Study Program, Faculty of Economics and Business. Guide I: Mr. H.Muh.Zabir Zainuddin, and Mentor II: Mr. Suyuti HM. This research aims to find out the influence of service quality and price on customer decisions to use the services of Salon Bunda Rida. To achieve these goals, qualitative and quantitative data, data collection techniques are used with observations, interviews, and documentation. The population in this study is a customer of Salon Bunda Rida. The samples in this study used multivariate analysis (correlation or multiple regression), then the number of sample members was at least 10 times the variables studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 3 x 10 = 30. So the number of samples in this study is as many as 30 respondents.. The data was collected through questionnaires and analyzed using multiple linear regression analyses and using hypothesis tests, i.e. partial t tests and simultaneous F tests. The results of the analysis showed that there was a significant and positive influence between the quality of service and price on the decisions of customers, both partially and simultaneously.

Collaboration network of the authors

40 authors · 102 co-authorship links · showing the 40 most connected

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  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahyunu SahyunuUniversitas Sulawesi Tenggara6
La Ode Abdul MananUniversitas Sulawesi Tenggara5
Muhammad Zabir ZainuddinUniversitas Sulawesi Tenggara5
H. M. SuyutiUniversitas Sulawesi Tenggara4
Asri DjauharUniversitas Sulawesi Tenggara3
Herman TitopUniversitas Sulawesi Tenggara3
Ali TaufikAffiliation unknown2
Ridha Taurisma LajaraiaAffiliation unknown2
Ifin NaimUniversitas Sulawesi Tenggara2
Muslimin ZUniversitas Sulawesi Tenggara2
Harpia HarpiaUniversitas Sulawesi Tenggara2
Anggit Arum SariUniversitas Sulawesi Tenggara1
Rendy StevenUniversitas Sulawesi Tenggara1
Hayu LiantiUniversitas Sulawesi Tenggara1
Tina DestianiUniversitas Sulawesi Tenggara1
Titik SyuhraeniUniversitas Sulawesi Tenggara1
Bangkhid BarakandoAffiliation unknown1
SaliantoAffiliation unknown1
Sri Wahyuni KAffiliation unknown1
Zainuddin ZainuddinAffiliation unknown1
Suharlian SuharlianUniversitas Sulawesi Tenggara1
Suharndoyo SuharndoyoAffiliation unknown1
Evin SavitriAffiliation unknown1
Nur Sakinah HayaniUniversitas Sulawesi Tenggara1
La IjarUniversitas Sulawesi Tenggara1
Ni Kadek HartiniUniversitas Sulawesi Tenggara1
Muh. Nasir Andi BasoUniversitas Sulawesi Tenggara1
Wayan Ninda YantiUniversitas Sulawesi Tenggara1
Sopyan SopyanUniversitas Sulawesi Tenggara1
Laode Abdul MananUniversitas Sulawesi Tenggara1
Wa Ode Fani AysawaUniversitas Sulawesi Tenggara1
Clara Nur SelviaUniversitas Sulawesi Tenggara1
Linda AstutiUniversitas Sulawesi Tenggara1
Herda HerdaUniversitas Sulawesi Tenggara1
Ilham IlhamUniversitas Sulawesi Tenggara1
Adwin AdwinUniversitas Sulawesi Tenggara1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PELANGGAN UNTUK MENGGUNAKAN JASA SALON BUNDA RIDA</dc:title>
	<dc:creator>Adriana, Fitri</dc:creator>
	<dc:creator>Zainuddin, Muh Zabir</dc:creator>
	<dc:creator>HM, Suyuti</dc:creator>
	<dc:creator>Utha, Rasidin</dc:creator>
	<dc:description xml:lang="en-US">The Effect of Service Quality and Price on Customer's Decision to Use The Services of Bunda Rida Salon. Thesis, Management Study Program, Faculty of Economics and Business. Guide I: Mr. H.Muh.Zabir Zainuddin, and Mentor II: Mr. Suyuti HM.&amp;nbsp; This research aims to find out the influence of service quality and price on customer decisions to use the services of Salon Bunda Rida. To achieve these goals, qualitative and quantitative data, data collection techniques are used with observations, interviews, and documentation.&amp;nbsp; The population in this study is a customer of Salon Bunda Rida. The samples in this study used multivariate analysis (correlation or multiple regression), then the number of sample members was at least 10 times the variables studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 3 x 10 = 30. So the number of samples in this study is as many as 30 respondents. . The data was collected through questionnaires and analyzed using multiple linear regression analyses and using hypothesis tests, i.e. partial t tests and simultaneous F tests.&amp;nbsp;&amp;nbsp; The results of the analysis showed that there was a significant and positive influence between the quality of service and price on the decisions of customers, both partially and simultaneously.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2022-05-21</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/231</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol3.Iss1.231</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 3 No 1 (2022): Edisi April 2022; 57-68</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/231/141</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Fitri Adriana, Muh Zabir Zainuddin, Suyuti HM, Rasidin Utha</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>