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PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA APOTEK UHO KENDARI

Sultra Journal of Economic and Business · Vol. 3 No. 1 (2022) · pp. 69–78

DOI
10.54297/sjeb.Vol3.Iss1.232
ISSN
2716-1781
Published
2022-05-21
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

The purpose of this study was to examine and explain the effect of the marketing mix on customer loyalty at UHO Kendari pharmacy both partially and simultaneously. This research approach is quantitative by using survey method with explanatory survey design. Data was collected using an instrument in the form of a questionnaire. Sampling technique with non-probability sampling method. The type of non-probability sampling used is purposive sampling with judgment sampling with respondent criteria so that the sample in this study is 70 respondents. The analytical tool used is multiple linear regression. In managing data and drawing conclusions, the researchers used the SmartPLS program (Partial Least Square). The results showed that the product had a positive and significant effect on customer loyalty. Price has a positive and significant effect on customer loyalty. Place has a positive and significant effect on customer loyalty. Promotion has a positive and significant effect on customer loyalty. With a high enough R-Square value in influencing the independent variable on the dependent variable.

Collaboration network of the authors

40 authors · 101 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • DESA
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Asri DjauharUniversitas Sulawesi Tenggara9
Muhammad Zabir ZainuddinUniversitas Sulawesi Tenggara7
Herman TitopUniversitas Sulawesi Tenggara7
Rasidin UthaUniversitas Sulawesi Tenggara7
H. M. SuyutiUniversitas Sulawesi Tenggara4
Laode Abdul MananUniversitas Sulawesi Tenggara3
Sufrianto SufriantoUniversitas Sulawesi Tenggara3
Haspi JuliUniversitas Sulawesi Tenggara2
Wa Ode Dien IndalestariUniversitas Sulawesi Tenggara2
Tina DestianiUniversitas Sulawesi Tenggara2
Sri Wahyuni KAffiliation unknown2
Resi ApriantiAffiliation unknown2
Zainuddin ZainuddinAffiliation unknown2
Umi Nunung Intan Puji AstutiAffiliation unknown2
Ali TaufikAffiliation unknown2
Suharlian SuharlianUniversitas Sulawesi Tenggara2
Fitri AdrianaAffiliation unknown2
Dwi Inka Gusriatni SariUniversitas Sulawesi Tenggara2
Anggit Arum SariUniversitas Sulawesi Tenggara1
Rendy StevenUniversitas Sulawesi Tenggara1
Hayu LiantiUniversitas Sulawesi Tenggara1
Sahyunu .Universitas Sulawesi Tenggara1
AsbudinUniversitas Sulawesi Tenggara1
Daswin AwitDESA1
Bangkhid BarakandoAffiliation unknown1
SaliantoAffiliation unknown1
Nurlela NurlelaAffiliation unknown1
Suharndoyo SuharndoyoAffiliation unknown1
Jumria NingsiAffiliation unknown1
Evin SavitriAffiliation unknown1
Hertia HertiaAffiliation unknown1
Windi YuliasariAffiliation unknown1
Nur Sakinah HayaniUniversitas Sulawesi Tenggara1
Aikal Bisma RendelangiUniversitas Sulawesi Tenggara1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA APOTEK UHO KENDARI</dc:title>
	<dc:creator>Zainuddin, Muh Zabir</dc:creator>
	<dc:creator>Manan, La Ode ABdul</dc:creator>
	<dc:creator>Sahyunu, Sahyunu</dc:creator>
	<dc:creator>HM, Suyuti</dc:creator>
	<dc:creator>Lajaraia, Ridha Taurisma</dc:creator>
	<dc:creator>Naim, Ifin</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study was to examine and explain the effect of the marketing mix on customer loyalty at UHO Kendari pharmacy both partially and simultaneously. This research approach is quantitative by using survey method with explanatory survey design. Data was collected using an instrument in the form of a questionnaire. Sampling technique with non-probability sampling method. The type of non-probability sampling used is purposive sampling with judgment sampling with respondent criteria so that the sample in this study is 70 respondents. The analytical tool used is multiple linear regression. In managing data and drawing conclusions, the researchers used the SmartPLS program (Partial Least Square).
The results showed that the product had a positive and significant effect on customer loyalty. Price has a positive and significant effect on customer loyalty. Place has a positive and significant effect on customer loyalty. Promotion has a positive and significant effect on customer loyalty. With a high enough R-Square value in influencing the independent variable on the dependent variable.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2022-05-21</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/232</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol3.Iss1.232</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 3 No 1 (2022): Edisi April 2022; 69-78</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/232/142</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Muh Zabir Zainuddin, La Ode ABdul Manan, Sahyunu Sahyunu, Suyuti HM, Ridha Taurisma Lajaraia, Ifin Naim</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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