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Open access Jurnal SINTA 5

STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA USAHA UMKM SEDERHANA

Sultra Journal of Economic and Business · Vol. 3 No. 2 (2022) · pp. 132–149

DOI
10.54297/sjeb.Vol3.Iss2.338
ISSN
2716-1781
Published
2022-10-13
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

The purpose of this study is to find out how the marketing strategy, namely the marketing mix which consists of products, prices, promotions and places applied by UMKM Sederhana, can increase sales of UMKM Sederhana chips products. This type of research is qualitative, namely research that is descriptive and tends to use narrative. Data collection techniques from this study used observation, interviews and documentation. The results of this study indicate that the marketing strategy carried out by UMKM Sederhana is to have quality products, the price is in accordance with the quality of the product, the distribution area is easily accessible and the promotions carried out have progressed by utilizing social media in sales which is currently very much needed because of the limited outside activities. outside the home due to the covid-19 pandemic so that many supermarkets are closed and the addition of two chip products from UMKM Sederhana, namely carrot chips and cashew cactus which have not been produced by many other businesses so that they are expected to help increase sales turnover from UMKM Sederhana.

Collaboration network of the authors

26 authors · 52 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode Abdul MananUniversitas Sulawesi Tenggara4
Suyuti HMUniversitas Sulawesi Tenggara3
Rasidin UthaUniversitas Sulawesi Tenggara2
Hertia HertiaAffiliation unknown1
La IjarUniversitas Sulawesi Tenggara1
Muh. Nasir Andi BasoUniversitas Sulawesi Tenggara1
Yongki LukiUniversitas Sulawesi Tenggara1
Ni Kadek HartiniUniversitas Sulawesi Tenggara1
Asri DjauharUniversitas Sulawesi Tenggara1
Ryan Imadani AndjasmaraUniversitas Sulawesi Tenggara1
Sopyan SopyanUniversitas Sulawesi Tenggara1
Badarudin SukirnoUniversitas Sulawesi Tenggara1
Imran ImranUniversitas Sulawesi Tenggara1
Aswindi AswindiUniversitas Sulawesi Tenggara1
Herman TitopUniversitas Sulawesi Tenggara1
Linda AstutiUniversitas Sulawesi Tenggara1
Adwin AdwinUniversitas Sulawesi Tenggara1
Ajeng PrawartiningrumUniversitas Sulawesi Tenggara1
Imran ImranUniversitas Sulawesi Tenggara1
Ridha Taurisma LajariaUniversitas Sulawesi Tenggara1
Hermi AdenAffiliation unknown1
Putri Mega NandaAffiliation unknown1
Komang Retno YuniantariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN  PADA USAHA UMKM SEDERHANA</dc:title>
	<dc:creator>Z, Muslimin</dc:creator>
	<dc:creator>Zainuddin, Muhammad Zabir</dc:creator>
	<dc:creator>Saputra, Muhammad Kepin</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study is to find out how the marketing strategy, namely the marketing mix which consists of products, prices, promotions and places applied by UMKM Sederhana, can increase sales of UMKM Sederhana chips products. This type of research is qualitative, namely research that is descriptive and tends to use narrative. Data collection techniques from this study used observation, interviews and documentation. The results of this study indicate that the marketing strategy carried out by UMKM Sederhana is to have quality products, the price is in accordance with the quality of the product, the distribution area is easily accessible and the promotions carried out have progressed by utilizing social media in sales which is currently very much needed because of the limited outside activities. outside the home due to the covid-19 pandemic so that many supermarkets are closed and the addition of two chip products from UMKM Sederhana, namely carrot chips and cashew cactus which have not been produced by many other businesses so that they are expected to help increase sales turnover from UMKM Sederhana.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2022-10-13</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/338</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol3.Iss2.338</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 3 No 2 (2022): Edisi Oktober 2022; 132-149</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/338/200</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Muslimin Z, Muhammad Zabir Zainuddin, Muhammad Kepin Saputra</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>