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PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN READY TO DRINK (RTD) KEDAI THREE THAI TEA DESA AWUNIO KECAMATAN KOLONO KABUPATEN KONAWE SELATAN

Sultra Journal of Economic and Business · Vol. 3 No. 2 (2022) · pp. 163–178

DOI
10.54297/sjeb.Vol3.Iss2.340
ISSN
2716-1781
Published
2022-10-13
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to determine the Influence of Location and Promotion on the Decision to Purchase Ready To Drink Bottled Tea Drinks (RTD) Kedai Three Thai Tea Awunio Village Kolono District Kolono District South Konawe Regency.To achieve this goal, qualitative and quantitative data, data collection techniques with observation, interviews, and custody. The population in the study was a three thai tea shop customer. The sample in this study used analysis with multivariate (correlation or multiple regression), then the number of sample members was at least 10 times the variable studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 15 x 10 = 75. So the number of samples in this study is as many as 75 respondents.. The data is collected through questionnaires and analyzed using multiple linear regression analysis and using hypothesis tests, i.e. partial t tests and simultaneous F tests. The results of the analysis showed that there was a significant and positive influence between location and promotion on purchasing decisions, both partially and simultaneously.

Collaboration network of the authors

40 authors · 97 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • DESA
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahyunu SahyunuUniversitas Sulawesi Tenggara10
Muhammad Zabir ZainuddinUniversitas Sulawesi Tenggara5
Asri DjauharUniversitas Sulawesi Tenggara5
Muh. Zabir ZainuddinAffiliation unknown4
Suharlian SuharlianUniversitas Sulawesi Tenggara3
Wa Ode Dien IndalestariUniversitas Sulawesi Tenggara3
Haspi JuliUniversitas Sulawesi Tenggara2
Sufrianto SufriantoUniversitas Sulawesi Tenggara2
Rasidin UthaUniversitas Sulawesi Tenggara2
Suyuti HMUniversitas Sulawesi Tenggara2
Tina DestianiUniversitas Sulawesi Tenggara1
Sahyunu .Universitas Sulawesi Tenggara1
AsbudinUniversitas Sulawesi Tenggara1
Richar Heser ManggauUniversitas Sulawesi Tenggara1
SafuruddinAffiliation unknown1
Titik SyuhraeniUniversitas Sulawesi Tenggara1
Daswin AwitDESA1
SuharlianAffiliation unknown1
Cecen HaeraniAffiliation unknown1
SaliantoAffiliation unknown1
Sri Wahyuni KAffiliation unknown1
Resi ApriantiAffiliation unknown1
Umi Nunung Intan Puji AstutiAffiliation unknown1
Nurlela NurlelaAffiliation unknown1
Suharndoyo SuharndoyoAffiliation unknown1
Zainuddin ZainuddinAffiliation unknown1
Jumria NingsiAffiliation unknown1
Ridha Taurisma LajaraiaAffiliation unknown1
Ifin NaimUniversitas Sulawesi Tenggara1
Suyuti H.M.Affiliation unknown1
Ahmad ZakariahAffiliation unknown1
Hertia HertiaAffiliation unknown1
Lilis JulianiUniversitas Sulawesi Tenggara1
Dwi Inka Gusriatni SariUniversitas Sulawesi Tenggara1
Nurul ZahraUniversitas Sulawesi Tenggara1
Septiani SeptianiUniversitas Sulawesi Tenggara1
Nurlisa NurlisaUniversitas Sulawesi Tenggara1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN READY TO DRINK (RTD) KEDAI THREE THAI TEA DESA AWUNIO KECAMATAN KOLONO KABUPATEN KONAWE SELATAN</dc:title>
	<dc:creator>Manan, La ode Abdul</dc:creator>
	<dc:creator>Titop, Herman</dc:creator>
	<dc:creator>Yuliasari, Windi</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the Influence of Location and Promotion on the Decision to Purchase Ready To Drink Bottled Tea Drinks (RTD) Kedai Three Thai Tea Awunio Village Kolono District Kolono District South Konawe Regency.To achieve this goal, qualitative and quantitative data, data collection techniques with observation, interviews, and custody. The population in the study was a three thai tea shop customer. The sample in this study used analysis with multivariate (correlation or multiple regression), then the number of sample members was at least 10 times the variable studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 15 x 10 = 75. So the number of samples in this study is as many as 75 respondents. . The data is collected through questionnaires and analyzed using multiple linear regression analysis and using hypothesis tests, i.e. partial t tests and simultaneous F tests. The results of the analysis showed that there was a significant and positive influence between location and promotion on purchasing decisions, both partially and simultaneously.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2022-10-13</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/340</dc:identifier>
	<dc:identifier>10.54297/sjeb.Vol3.Iss2.340</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 3 No 2 (2022): Edisi Oktober 2022; 163-178</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/340/196</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 La ode Abdul Manan, Herman Titop, Windi Yuliasari</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>