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PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA TOKO ALVIAN RESA PRIANTO DESA AMBAIPUA KECAMATAN RANOMEETO KABUPATEN KONAWE SELATAN

Sultra Journal of Economic and Business · Vol. 4 No. 1 (2023) · pp. 60–71

DOI
10.54297/sjeb.v4i1.454
ISSN
2716-1781
Published
2023-04-16
Publisher
Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

The purpose of this study is "to determine the influence of marketing strategies in increasing sales volume at the Alvian Resa Prianto Store, Ambaipua Village, Ranomeeto District, South Konawe Regency. To test the proposed hypothesis, a partial t-test is used and to find out the form of influence of the free variable on the bound variable is used an analysis of the coefficient of determination. The population of this study is all consumers who shop at alvian Resa Prianto Store, South Konawe Regency. The sampling technique used in this study was the Axidental sampling model. Axidental Sampling is a technique for determining samples based on spontaneity factors, meaning that anyone who accidentally meets the researcher and according to their characteristics (characteristics), then the person can be used as a sample (respondent). The number of samples that will be used in the study is 50 respondents.The results of the analysis based on the partial t-test show that the proposed hypothesis is acceptable. Meanwhile, the results of the coefficient of determination analysis show a significant and positive influence between marketing strategies on sales volume

Collaboration network of the authors

28 authors · 68 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode Abdul MananUniversitas Sulawesi Tenggara7
Rasidin UthaUniversitas Sulawesi Tenggara4
Herman TitopUniversitas Sulawesi Tenggara2
Haspi JuliUniversitas Sulawesi Tenggara2
Suyuti HMUniversitas Sulawesi Tenggara2
Asri DjauharUniversitas Sulawesi Tenggara2
Wa Ode Fani AysawaUniversitas Sulawesi Tenggara2
Rahmawati RahmawatiUniversitas Sulawesi Tenggara2
Resi ApriantiAffiliation unknown1
Umi Nunung Intan Puji AstutiAffiliation unknown1
Muh. Zabir ZainuddinAffiliation unknown1
Ridha Taurisma LajaraiaAffiliation unknown1
Ifin NaimUniversitas Sulawesi Tenggara1
Evin SavitriAffiliation unknown1
Nur Sakinah HayaniUniversitas Sulawesi Tenggara1
Sufrianto SufriantoUniversitas Sulawesi Tenggara1
Dwi Inka Gusriatni SariUniversitas Sulawesi Tenggara1
Clara Nur SelviaUniversitas Sulawesi Tenggara1
Dina Ati SaruranUniversitas Sulawesi Tenggara1
Imran ImranUniversitas Sulawesi Tenggara1
Windi Dwi AyuUniversitas Sulawesi Tenggara1
Deni SabriUniversitas Sulawesi Tenggara1
Mirnawati MirnawattiAffiliation unknown1
Rony RonyAffiliation unknown1
Ni Putrii UlandariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal-unsultra.ac.id/index.php/sjeb/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA TOKO ALVIAN RESA PRIANTO DESA AMBAIPUA KECAMATAN RANOMEETO KABUPATEN KONAWE SELATAN</dc:title>
	<dc:creator>Rendelangi, Aikal Bisma</dc:creator>
	<dc:creator>Sahyunu, Sahyunu</dc:creator>
	<dc:creator>Manan, Laode Abdul</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study is "to determine the influence of marketing strategies in increasing sales volume at the Alvian Resa Prianto Store, Ambaipua Village, Ranomeeto District, South Konawe Regency. To test the proposed hypothesis, a partial t-test is used and to find out the form of influence of the free variable on the bound variable is used an analysis of the coefficient of determination. The population of this study is all consumers who shop at alvian Resa Prianto Store, South Konawe Regency. The sampling technique used in this study was the Axidental sampling model. Axidental Sampling is a technique for determining samples based on spontaneity factors, meaning that anyone who accidentally meets the researcher and according to their characteristics (characteristics), then the person can be used as a sample (respondent). The number of samples that will be used in the study is 50 respondents.The results of the analysis based on the partial t-test show that the proposed hypothesis is acceptable. Meanwhile, the results of the coefficient of determination analysis show a significant and positive influence between marketing strategies on sales volume</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara</dc:publisher>
	<dc:date>2023-04-16</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/454</dc:identifier>
	<dc:identifier>10.54297/sjeb.v4i1.454</dc:identifier>
	<dc:source xml:lang="en-US">Sultra Journal of Economic and Business; Vol 4 No 1 (2023): Edisi April 2023; 60-71</dc:source>
	<dc:source>2716-1781</dc:source>
	<dc:source>10.54297/sjeb.v4i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal-unsultra.ac.id/index.php/sjeb/article/view/454/273</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Aikal Bisma Rendelangi, Sahyunu Sahyunu, Laode Abdul Manan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>