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The Relationship Between the Marketing Mix and the Volume of Furniture Sales in Kendari City

International Journal of Agricultural Social Economics and Rural Development (Ijaserd) · Vol. 2 No. 1 (2022) · pp. 1–12

DOI
10.37149/ijaserd.v2i1.20908
ISSN
2774-9126
Published
2022-01-02
Publisher
Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research aims to determine the marketing mix used by furniture industry owners in marketing furniture in Kendari City and determine the relationship between the marketing mix and the volume of furniture sales in Kendari City. The population in this study is all furniture industries in Kendari City that are officially registered with the Kendari City Labor and Industrial Office, with 23 furniture industries. Based on field search results, the number of furniture industries found in the field only amounted to seven furniture industries, so the determination of samples in this study using census methods by taking seven furniture industries as research samples. Variables in the study were respondents' identities (age, education level, and experience of effort), marketing mix (product, price, place, promotion, people, physical evidence, and process), and sales volume. Data analysis uses descriptive analysis and Spearman correlation analysis. The results showed that the marketing mix used by furniture industry owners in marketing furniture products in Kendari City had not been applied to the maximum, namely on promotional components, people, and physical evidence. The relationship between the marketing mix and furniture sales volume shows a significant and robust relationship, especially in product components, prices, places, people, and processes. The promotional component and physical evidence showed a weak relationship with furniture sales volume.

Keywords

Collaboration network of the authors

40 authors · 163 co-authorship links · 4 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Gadjah Mada
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad Aswar LimiUniversitas Halu Oleo8
Surni SurniAffiliation unknown6
Lukman YunusAffiliation unknown6
Azhar BafadalUniversitas Halu Oleo4
Rosmawaty RosmawatyAffiliation unknown3
R. Marsuki IswandiAffiliation unknown3
Salahuddin SalahuddinUniversitas Gadjah Mada3
La Ode Arfan DeduAffiliation unknown2
La Ode Kasno ArifAffiliation unknown2
La Ode AlwiUniversitas Halu Oleo2
Abdul GafaruddinUniversitas Halu Oleo2
Hartina BatoaAffiliation unknown2
Putu ArimbawaAffiliation unknown2
Mukhtar MukhtarAffiliation unknown2
Samsul Alam FykaUniversitas Halu Oleo2
Ine FausayanaUniversitas Halu Oleo2
Awaluddin HamzahUniversitas Halu Oleo2
wa Ode YusriaAffiliation unknown2
Salamah SalamahAffiliation unknown1
Sarinah SarinahAffiliation unknown1
Reski AmboAffiliation unknown1
Hartina BatoaUniversitas Halu Oleo1
Putu ArimbawaAffiliation unknown1
Dasmin SiduAffiliation unknown1
Fitri AndrianiUniversitas Halu Oleo1
Eriksan EriksanUniversitas Halu Oleo1
Lukman YunusUniversitas Halu Oleo1
Nila Yarni SariUniversitas Halu Oleo1
La Ode NafiuUniversitas Halu Oleo1
Agustono SlametUniversitas Halu Oleo1
Andi NurmasUniversitas Halu Oleo1
AGUNG YUSWANAUniversitas Halu Oleo1
ROBIATUL ADAWIYAHUniversitas Halu Oleo1
MUSLIMAH MUSLIMAHAffiliation unknown1
Ni Ketut Hintan AriyaniAffiliation unknown1
Muh. TaqwaAffiliation unknown1
Anna YuniarAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/ijaserd/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Relationship Between the Marketing Mix and the Volume of Furniture Sales in Kendari City</dc:title>
	<dc:creator>Marfuatun, Marfuatun</dc:creator>
	<dc:creator>Salam, Idrus</dc:creator>
	<dc:creator>Zani, Munirwan</dc:creator>
	<dc:subject xml:lang="en-US">furniture; marketing mix; sales volume</dc:subject>
	<dc:description xml:lang="en-US">This research aims to determine the marketing mix used by furniture industry owners in marketing furniture in Kendari City and determine the relationship between the marketing mix and the volume of furniture sales in Kendari City. The population in this study is all furniture industries in Kendari City that are officially registered with the Kendari City Labor and Industrial Office, with 23 furniture industries. Based on field search results, the number of furniture industries found in the field only amounted to seven furniture industries, so the determination of samples in this study using census methods by taking seven furniture industries as research samples. Variables in the study were respondents' identities (age, education level, and experience of effort), marketing mix (product, price, place, promotion, people, physical evidence, and process), and sales volume. Data analysis uses descriptive analysis and Spearman correlation analysis. The results showed that the marketing mix used by furniture industry owners in marketing furniture products in Kendari City had not been applied to the maximum, namely on promotional components, people, and physical evidence. The relationship between the marketing mix and furniture sales volume shows a significant and robust relationship, especially in product components, prices, places, people, and processes. The promotional component and physical evidence showed a weak relationship with furniture sales volume.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-01-02</dc:date>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/ijaserd/article/view/20908</dc:identifier>
	<dc:identifier>10.37149/ijaserd.v2i1.20908</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Agricultural Social Economics and Rural Development (Ijaserd); Vol 2, No 1 (2022); 1 - 12</dc:source>
	<dc:source>2774-9126</dc:source>
	<dc:source>10.37149/ijaserd.v2i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/ijaserd/article/view/20908/pdf</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/ijaserd/article/downloadSuppFile/20908/4056</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/ijaserd/article/downloadSuppFile/20908/4055</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 International Journal of Agricultural Social Economics and Rural Development (Ijaserd)</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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