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Strategies to Survive MSMEs (Small and Medium-Sized Micro Enterprises) in Kendari City During the Covid-19 Pandemic (Case Study in Kambu Subdistrict)

International Journal of Agricultural Social Economics and Rural Development (Ijaserd) · Vol. 2 No. 2 (2022) · pp. 50–56

DOI
10.37149/ijaserd.v2i2.24283
ISSN
2774-9126
Published
2022-08-11
Publisher
Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

Micro, small and medium enterprises (MSMEs) are one of the business fields that have an essential role in economic growth in Indonesia. The part of micro, small and medium enterprises (MSMEs) is also often associated with the government's efforts to reduce poverty and equalize income. Still, the resilience of micro, small and medium enterprises (MSMEs) in Indonesia is being tested again in the face of economic impacts due to the spread of the COVID-19 virus. This study aims to determine the effect of the COVID-19 pandemic on MSMEs in the Kambu District and find out the strengths, weaknesses, opportunities, and threats to micro, small and medium enterprises in Kambu District and strategies for SMEs to be able to maintain their business during the COVID-19 pandemic. The research was conducted from October-September 2021 in Kambu District. The population in this study is micro, small and medium enterprises (MSMEs) in Kambu District, totalling 81 units who are engaged in the culinary business, using the cluster random sampling technique method, which is a random sampling that is not individual, but small unit groups, which takes 20% of the entire population to make a sample so that 16 people are obtained as research samples. Data analysis used SWOT analysis using IFAS (Internal Factor Analysis Strategic) and EFAS (External Factor Analysis Strategy) matrices.

Keywords

Collaboration network of the authors

40 authors · 154 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad Aswar LimiUniversitas Halu Oleo8
Surni SurniAffiliation unknown6
Lukman YunusAffiliation unknown5
Rosmawaty RosmawatyAffiliation unknown3
La Ode Arfan DeduAffiliation unknown2
Azhar BafadalUniversitas Halu Oleo2
La Ode Kasno ArifAffiliation unknown2
Idrus SalamUniversitas Halu Oleo2
Abdul GafaruddinUniversitas Halu Oleo2
Hartina BatoaAffiliation unknown2
Putu ArimbawaAffiliation unknown2
Mukhtar MukhtarAffiliation unknown2
Sitti Aida Adha TaridalaUniversitas Halu Oleo2
Ine FausayanaUniversitas Halu Oleo2
Samsul Alam FykaUniversitas Halu Oleo1
Salamah SalamahAffiliation unknown1
Sarinah SarinahAffiliation unknown1
La Ode NafiuUniversitas Halu Oleo1
Musram AbadiUniversitas Halu Oleo1
. FatmawatiAffiliation unknown1
Reski AmboAffiliation unknown1
Usman RianseAffiliation unknown1
Weka Gusmiarty AbdullahUniversitas Halu Oleo1
Weka WidayatiAffiliation unknown1
Marsuki IswandiAffiliation unknown1
M Arif DirgantoroAffiliation unknown1
Hartina BatoaUniversitas Halu Oleo1
Putu ArimbawaAffiliation unknown1
Dasmin SiduAffiliation unknown1
Werni MaripadangUniversitas Halu Oleo1
Rosmawaty RosmawatyUniversitas Halu Oleo1
Yuliana CitraUniversitas Halu Oleo1
Marfuatun MarfuatunUniversitas Halu Oleo1
Fitri AndrianiUniversitas Halu Oleo1
Ni Ketut Hintan AriyaniAffiliation unknown1
Anna YuniarAffiliation unknown1
Awaluddin HamzahUniversitas Halu Oleo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/ijaserd/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Strategies to Survive MSMEs (Small and Medium-Sized Micro Enterprises) in Kendari City During the Covid-19 Pandemic (Case Study in Kambu Subdistrict)</dc:title>
	<dc:creator>Sari, Nila Yarni</dc:creator>
	<dc:creator>Yunus, Lukman</dc:creator>
	<dc:creator>Zani, Munirwan</dc:creator>
	<dc:subject xml:lang="en-US">covid-19; MSMEs; strategy; SWOT analysis</dc:subject>
	<dc:description xml:lang="en-US">Micro, small and medium enterprises (MSMEs) are one of the business fields that have an essential role in economic growth in Indonesia. The part of micro, small and medium enterprises (MSMEs) is also often associated with the government's efforts to reduce poverty and equalize income. Still, the resilience of micro, small and medium enterprises (MSMEs) in Indonesia is being tested again in the face of economic impacts due to the spread of the COVID-19 virus. This study aims to determine the effect of the COVID-19 pandemic on MSMEs in the Kambu District and find out the strengths, weaknesses, opportunities, and threats to micro, small and medium enterprises in Kambu District and strategies for SMEs to be able to maintain their business during the COVID-19 pandemic. The research was conducted from October-September 2021 in Kambu District. The population in this study is micro, small and medium enterprises (MSMEs) in Kambu District, totalling 81 units who are engaged in the culinary business, using the cluster random sampling technique method, which is a random sampling that is not individual, but small unit groups, which takes 20% of the entire population to make a sample so that 16 people are obtained as research samples. Data analysis used SWOT analysis using IFAS (Internal Factor Analysis Strategic) and EFAS (External Factor Analysis Strategy) matrices.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi</dc:publisher>
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	<dc:date>2022-08-11</dc:date>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/ijaserd/article/view/24283</dc:identifier>
	<dc:identifier>10.37149/ijaserd.v2i2.24283</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Agricultural Social Economics and Rural Development (Ijaserd); Vol 2, No 2 (2022); 50 - 56</dc:source>
	<dc:source>2774-9126</dc:source>
	<dc:source>10.37149/ijaserd.v2i2</dc:source>
	<dc:language>eng</dc:language>
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	<dc:rights xml:lang="en-US">Copyright (c) 2022 International Journal of Agricultural Social Economics and Rural Development (Ijaserd)</dc:rights>
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