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STRATEGI PEMASARAN BERAS DAN DAMPAK SOSIAL EKONOMI TERHADAP PEDAGANG PENGEPUL DI DESA BENTE KECAMATAN KABAWO KABUPATEN MUNA

Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian · Vol. 2 No. 4 (2023) · pp. 256–266

DOI
10.56189/jiikpp.v2i4.45966
ISSN
2809-9850
Published
2023-10-31
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The objective of this study is to analyze the marketing strategy of rice and its impact on the socio-economic status of collecting traders in Bente Village, Kabawo District, Muna Regency. The population of the study consisted of 9 members of the Bangkit Jaya Farmer Group, who are rice producers, and the sample was selected using the census sampling technique. Data were collected through observation, interviews, and documentation using media or interview guide instruments. The study employed a descriptive qualitative analysis method, which involved three stages: data reduction, data presentation, and conclusion drawing. The findings revealed that the Bangkit Jaya Farmer Group's sales partner strategy for rice involves price cuts and no delivery fees. The brand strategy focuses on rice with special characteristics, using local rice as raw material. The applied price strategy involves reducing the price of rice sales with partners for every purchase of approximately 1 ton. Rice marketing has a significant impact on the socioeconomic conditions of members of the Bangkit Jaya Farmer Group and their families, including education, health, income, and asset ownership.

Keywords

Collaboration network of the authors

40 authors · 147 co-authorship links · showing the 40 most connected

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  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode AlwiUniversitas Halu Oleo4
Yoenita JayadisastraUniversitas Halu Oleo4
Putu ArimbawaAffiliation unknown3
Mardin MardinAffiliation unknown3
La Ode Arfan DeduAffiliation unknown3
Nur Isiyana WiantiAffiliation unknown3
Sitti Nur IsnianAffiliation unknown3
Ine FausayanaUniversitas Halu Oleo3
Dasmin SiduAffiliation unknown3
Munirwan ZaniUniversitas Halu Oleo2
Suriana SurianaAffiliation unknown2
Usman RianseAffiliation unknown2
R. Marsuki IswandiAffiliation unknown2
Hadi SudarmoAffiliation unknown2
Abdul GafaruddinUniversitas Halu Oleo2
Mutmainnah MutmainnahAffiliation unknown2
Ima Astuty WunawarsihAffiliation unknown2
Yani TaufikAffiliation unknown2
Musadar MusadarAffiliation unknown2
Awaluddin HamzahUniversitas Halu Oleo2
Muhammad Aswar LimiUniversitas Halu Oleo1
Hartina BatoaUniversitas Halu Oleo1
Putu ArimbawaAffiliation unknown1
ABD MuasAffiliation unknown1
Wulan Ali RahminAffiliation unknown1
Muhammad Al-hady NasrunAffiliation unknown1
Ardian OktafianiAffiliation unknown1
Erdin ErdinUniversitas Halu Oleo1
Muh. Yusril LaoteAffiliation unknown1
Sofyan Al RazakAffiliation unknown1
Badriadi BadriadiAffiliation unknown1
I Gusti Ngurah Bagus ParwataAffiliation unknown1
Jufri KarimUniversitas Halu Oleo1
Hasbullah SyafAffiliation unknown1
La Ode SafuanUniversitas Halu Oleo1
Imal ImalAffiliation unknown1
Rival RivalAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/inovap/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">STRATEGI PEMASARAN BERAS DAN DAMPAK SOSIAL EKONOMI TERHADAP PEDAGANG PENGEPUL DI DESA BENTE KECAMATAN KABAWO KABUPATEN MUNA</dc:title>
	<dc:creator>Haerun, Andi Samsudin</dc:creator>
	<dc:creator>Nalefo, La</dc:creator>
	<dc:creator>Arif, La Ode Kasno</dc:creator>
	<dc:subject xml:lang="en-US">Rice Marketing Strategy, Socio-Economic Impact, Collecting Traders.</dc:subject>
	<dc:description xml:lang="en-US">The objective of this study is to analyze the marketing strategy of rice and its impact on the socio-economic status of collecting traders in Bente Village, Kabawo District, Muna Regency. The population of the study consisted of 9 members of the Bangkit Jaya Farmer Group, who are rice producers, and the sample was selected using the census sampling technique. Data were collected through observation, interviews, and documentation using media or interview guide instruments. The study employed a descriptive qualitative analysis method, which involved three stages: data reduction, data presentation, and conclusion drawing. The findings revealed that the Bangkit Jaya Farmer Group's sales partner strategy for rice involves price cuts and no delivery fees. The brand strategy focuses on rice with special characteristics, using local rice as raw material. The applied price strategy involves reducing the price of rice sales with partners for every purchase of approximately 1 ton. Rice marketing has a significant impact on the socioeconomic conditions of members of the Bangkit Jaya Farmer Group and their families, including education, health, income, and asset ownership.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/inovap/article/view/45966</dc:identifier>
	<dc:identifier>10.56189/jiikpp.v2i4.45966</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian; Vol 2, No 4 (2023): Edisi Oktober 2023; 256-266</dc:source>
	<dc:source>2809-9850</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/inovap/article/view/45966/19700</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>