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Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, dan Manajemen Pengetahuan melalui Keunggulan Bersaing terhadap Kinerja Pemasaran UMKM Pengolah Kopi di Kabupaten Tanah Datar

Jurnal Sosio Agribisnis · Vol. 7 No. 2 (2022) · hlm. 58–75

DOI
10.33772/jsa.v7i2.27538
ISSN
2502-3292
Terbit
2022-10-26
Penerbit
Universitas Halu Oleo
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study was aimed at describing the conditions and analyzing the influence of market orientation, entrepreneural orientation, and knowledge management through competitive superiority on the marketing performance of Coffee Processing MSMEs (Micro, Small, and Medium Enterprises) in Tanah Datar Regency. The type of data used was cross section data. Data were obtained from questionnaires and interviews to 87 respondents. Research variables include market orientation, entrepreneural orientation, knowledge management, competitive superiority, and marketing performance. Data were analyzed using the SEM (Structural Equation Model) analysis method using the SmartPLS 3.0 application. The results showed that MSMEs processing Coffee in Tanah Datar Regency had good market orientation, entrepreneural orientation, and knowledge management, high competitive superiority, but had a low marketing performance. Market orientation, entrepreneural orientation, and knowledge management affected the marketing perfomance. Competitive superiority did not affect the marketing performance. Market orientation and entrepreneural orientation did not affect the competitive superiority. Knowledge management showed a positive and significant relationship with the competitive superiority of the business. Competitive superiority did not show mediating impacts between market orientation, entrepreneural orientation, and knowledge management with marketing performance. Keywords: market Orientation; entrepreneural orientation; knowledge; competitive superiority; marketing performance

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  • Andalas University
  • University of Bengkulu
  • Politeknik ATI Padang
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Rekan penulisOrganisasiArtikel bersama
Yonariza YonarizaAndalas University1
Filya HidayatiAndalas University1
Dwi YuzariaAndalas University1
Arma PutraAfiliasi tidak diketahui1
Faradiba Faruk ZubediUniversity of Bengkulu1
Rika Ampuh HadigunaAfiliasi tidak diketahui1
Nofialdi NofialdiAfiliasi tidak diketahui1
Meilizar MeilizarAfiliasi tidak diketahui1
Santosa SantosaAfiliasi tidak diketahui1
Meilizar MeilizarPoliteknik ATI Padang1
Rika Ampuh HadigunaAndalas University1
Santosa SantosaAndalas University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JSA/oai, pertama di-harvest 30 Okt 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, dan Manajemen Pengetahuan melalui Keunggulan Bersaing terhadap Kinerja Pemasaran UMKM Pengolah Kopi di Kabupaten Tanah Datar</dc:title>
	<dc:creator>Afifah, Fayi</dc:creator>
	<dc:creator>Nofialdi, Nofialdi</dc:creator>
	<dc:creator>Fitriana, Widya</dc:creator>
	<dc:description xml:lang="en-US">This study was aimed at describing the conditions and analyzing the influence of market orientation, entrepreneural orientation, and knowledge management through competitive superiority on the marketing performance of Coffee Processing MSMEs (Micro, Small, and Medium Enterprises) in Tanah Datar Regency. The type of data used was cross section data. Data were obtained from questionnaires and interviews to 87 respondents. Research variables include market orientation, entrepreneural orientation, knowledge management, competitive superiority, and marketing performance. Data were analyzed using the SEM (Structural Equation Model) analysis method using the SmartPLS 3.0 application. The results showed that MSMEs processing Coffee in Tanah Datar Regency had good market orientation, entrepreneural orientation, and knowledge management, high competitive superiority, but had a low marketing performance. Market orientation, entrepreneural orientation, and knowledge management affected the marketing perfomance. Competitive superiority did not affect the marketing performance. Market orientation and entrepreneural orientation did not affect the competitive superiority. Knowledge management showed a positive and significant relationship with the competitive superiority of the business. Competitive superiority did not show mediating impacts between market orientation, entrepreneural orientation, and knowledge management with marketing performance. Keywords: market Orientation; entrepreneural orientation; knowledge; competitive superiority; marketing performance</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-10-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JSA/article/view/27538</dc:identifier>
	<dc:identifier>10.33772/jsa.v7i2.27538</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Sosio Agribisnis; Vol 7, No 2 (2022): JSA Oktober; 58-75</dc:source>
	<dc:source>2502-3292</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JSA/article/view/27538/16525</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Sosio Agribisnis</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>