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Jurnal

PREFERENSI KONSUMEN TELUR PUYUH DI KOTA KENDARI

Jurnal Sosio Agribisnis · Vol. 2 No. 2 (2017)

DOI
10.33772/jsa.v2i2.7592
ISSN
2502-3292
Published
2017-10-17
Publisher
Universitas Halu Oleo
Language
eng

Abstract

The preference of quail egg’s consumer could be determined by measuring the consumer choice. This preference could illustrate the attribute of quail egg that could be produced by producer and accepted by consumer. The aims of this study were to analyze the attitude and behavior of the customer in case of buying quail egg, analyze the level of self interest and satisfaction of the customer to the quail egg attribute, and analyze the customer preference on a variety of the quail egg attributes. Data collected in Kendari, South East Sulawesi and were analyzed using Fishbein Multiattribute Attitude analysis, IPA analysis (Importance Performance Analysis), and Conjoint Analysis. The result of Fishbein Multiattribute Attitude Analysis indicated that the 61,91% consumers were fond of quail egg. In average, the acceptabiity of the customer to the quail egg was ‘quite good’ and the behavior of the customer was consistent but they to re-buy the quail egg. While the result of IPA analysis (Importance Performance Analysis) showed that the most important and the most satisfine attribute of quail egg for customer was colourful attribute. The result of Conjoint Analysis revealed that the preference of the quail egg customer in Kendari City was the quail egg with low price, seasonal availability, less than 10 gram in weight, colourful and unpacking. Keywords: quail egg; Fishbein; IPA; Conjoint analysis

Collaboration network of the authors

40 authors · 175 co-authorship links · 6 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Jakarta
  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode NafiuUniversitas Halu Oleo14
Rusli BadaruddinUniversitas Halu Oleo11
Musram AbadiUniversitas Halu Oleo9
Wa Laili SalidoUniversitas Halu Oleo7
Purnaning Dhian IsnaeniAffiliation unknown7
Azhar BafadalUniversitas Halu Oleo7
Muhammad Amrullah PagalaUniversitas Halu Oleo6
Restu LibrianiAffiliation unknown6
Achmad Selamet AkuUniversitas Halu Oleo5
Andini SulfitranaAffiliation unknown5
Ine FausayanaUniversitas Halu Oleo5
Muh. RusdinUniversitas Halu Oleo4
Weka Gusmiarty AbdullahUniversitas Halu Oleo4
Usman RianseAffiliation unknown4
Weka WidayatiAffiliation unknown3
Rahim AkaUniversitas Halu Oleo2
Ayub M. PadangaranAffiliation unknown2
Bahari BahariUniversitas Sulawesi Tenggara2
R. Marsuki IswandiAffiliation unknown2
La Ode GeoAffiliation unknown2
Andi Murlina TasseUniversitas Halu Oleo2
Ismi WardaniAffiliation unknown2
Deki ZulkarnainUniversitas Halu Oleo2
La Ode Arsad SaniAffiliation unknown2
Rachmita Dewi SAffiliation unknown2
Hamdan HasUniversitas Halu Oleo2
Astriana NapirahUniversitas Halu Oleo2
Fadliondi FadliondiUniversitas Muhammadiyah Jakarta1
Haris IsyantoUniversitas Muhammadiyah Jakarta1
Viny Aprilia KesumanengsihAffiliation unknown1
Dian AgustinaUniversitas Halu Oleo1
Nursanty AsminayaAffiliation unknown1
Lukman YunusUniversitas Halu Oleo1
Usman RianseAffiliation unknown1
Marsuki IswandiAffiliation unknown1
M Arif DirgantoroAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JSA/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PREFERENSI KONSUMEN TELUR PUYUH DI KOTA KENDARI</dc:title>
	<dc:creator>Wanti, Sani</dc:creator>
	<dc:creator>Taridala, Sitti Aida Adha</dc:creator>
	<dc:creator>Saili, Takdir</dc:creator>
	<dc:creator>Budiyanto, Budiyanto</dc:creator>
	<dc:description xml:lang="en-US">The preference of quail egg’s consumer could be determined by measuring the consumer choice.  This preference could illustrate the attribute of quail egg that could be produced by producer and accepted by consumer.  The aims of this study were to analyze the attitude and behavior of the customer in case of buying quail egg, analyze the level of self interest and satisfaction of the customer to the quail egg attribute, and analyze the customer preference on a variety of the quail egg attributes. Data collected in Kendari, South East Sulawesi and were analyzed using Fishbein Multiattribute Attitude analysis, IPA analysis (Importance Performance Analysis), and Conjoint Analysis.  The result of Fishbein Multiattribute Attitude Analysis indicated that the 61,91% consumers were fond of quail egg. In average, the acceptabiity of the customer to the quail egg was ‘quite good’ and the behavior of the customer was consistent but they to re-buy the quail egg. While the result of IPA analysis (Importance Performance Analysis) showed that the most important and the most satisfine attribute of quail egg for customer was colourful attribute. The result of Conjoint Analysis revealed that the preference of the quail egg customer in Kendari City was the quail egg with low price, seasonal availability, less than 10 gram in weight, colourful and unpacking. Keywords: quail egg; Fishbein; IPA; Conjoint analysis</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2017-10-17</dc:date>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/JSA/article/view/7592</dc:identifier>
	<dc:identifier>10.33772/jsa.v2i2.7592</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Sosio Agribisnis; Vol 2, No 2 (2017): JSA Oktober</dc:source>
	<dc:source>2502-3292</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JSA/article/view/7592/5569</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Jurnal Sosio Agribisnis</dc:rights>
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