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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN KAIN TENUN DI DESA MASALILI KECAMATAN KUNTUNAGA KABUPATEN MUNA

Jurnal Manajemen dan Kewirausahaan · Vol. 13 No. 1 (2021) · pp. 107–123

DOI
10.55598/jmk.v13i1.23313
ISSN
2685-5151, 2085-0085
Published
2021-01-20
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The aim of this study; (1) To see decisions, influence. Purchasing decisions at Aneka Jaya Kendari Store (2) The effect of Sales Promotion decisions on purchasing decisions at Aneka Jaya Kendari Stores (3). The effect of personal selling decisions on purchasing decisions at Aneka Jaya Kendari Store (5) The effect of direct marketing on purchasing decisions at Aneka Jaya Kendari Stores. The sample in this study was maybe 50 people. The data method in this study is to use interviews and questionnaires. The method of analysis in this study uses multiple linear regression analysis. The results showed that: (1) Advertising (Advertising) had a significant effect on purchasing decisions; (2) Sales Promotion (Sales Promotion) has a significant effect on purchasing decisions; (3) Public Relations (Public Relations) has a significant effect on purchasing decisions; (4) Personal selling (salesperson) has a significant effect on purchasing decisions; (3) Direct Marketing (Direct Marketing) has a significant effect on purchasing decisions.

Keywords

Collaboration network of the authors

40 authors · 171 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Rahmat MadjidAffiliation unknown2
Sinarwaty SinarwatyAffiliation unknown2
Murdjani KamaluddinAffiliation unknown2
Alida PalilatiAffiliation unknown2
Dedy Takdir SyaifuddinAffiliation unknown2
Ferni WatiAffiliation unknown1
Endro SukotjoAffiliation unknown1
Muhamad Sunarno PurnamaAffiliation unknown1
Nurul IttaqullahAffiliation unknown1
Nursaban RommyAffiliation unknown1
Adhitya Al QadriAffiliation unknown1
Asrip PuteraAffiliation unknown1
Irmawati IrmawatiAffiliation unknown1
Nasrul NasrulUniversitas Halu Oleo1
Sudirman ZaidAffiliation unknown1
Sinarwati SinarwatiAffiliation unknown1
Irma Sri WahyuniAffiliation unknown1
Valentinus AmstrongAffiliation unknown1
Adnan HakimAffiliation unknown1
La Ode AgusriantoAffiliation unknown1
Yusri YusriAffiliation unknown1
Putu SumarniwatiAffiliation unknown1
La Ode Asfahyadin AliddinAffiliation unknown1
Nirmayanti NirmayantiAffiliation unknown1
Hasanuddin BuaAffiliation unknown1
Abd. Razak YusufAffiliation unknown1
La Ode Man SabdarAffiliation unknown1
Samdin SamdinAffiliation unknown1
La Ode Hasan IdrisAffiliation unknown1
Hartini HartiniAffiliation unknown1
Juharsah JuharsahAffiliation unknown1
Patwayati PatwayatiAffiliation unknown1
La Ode Azaluddin SigaAffiliation unknown1
Farhan Ramdhani IstianandarAffiliation unknown1
Wahyuniati HamidAffiliation unknown1
Ramadhan RamadhanAffiliation unknown1
Syahra SyahraAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN KAIN TENUN DI DESA MASALILI KECAMATAN KUNTUNAGA KABUPATEN MUNA</dc:title>
	<dc:creator>Muchtar, Putriani</dc:creator>
	<dc:creator>Kalimin, La Ode</dc:creator>
	<dc:creator>Yusuf, Hayat</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Advertising, Sales Promotion, Public Relations, Personal Selling, Direct Marketing, Purchasing Decisions</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">The aim of this study; (1) To see decisions, influence. Purchasing decisions at Aneka Jaya Kendari Store (2) The effect of Sales Promotion decisions on purchasing decisions at Aneka Jaya Kendari Stores (3). The effect of personal selling decisions on purchasing decisions at Aneka Jaya Kendari Store (5) The effect of direct marketing on purchasing decisions at Aneka Jaya Kendari Stores. The sample in this study was maybe 50 people. The data method in this study is to use interviews and questionnaires. The method of analysis in this study uses multiple linear regression analysis. The results showed that: (1) Advertising (Advertising) had a significant effect on purchasing decisions; (2) Sales Promotion (Sales Promotion) has a significant effect on purchasing decisions; (3) Public Relations (Public Relations) has a significant effect on purchasing decisions; (4) Personal selling (salesperson) has a significant effect on purchasing decisions; (3) Direct Marketing (Direct Marketing) has a significant effect on purchasing decisions. </dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-01-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/23313</dc:identifier>
	<dc:identifier>10.55598/jmk.v13i1.23313</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 13, No 1 (2021): Edisi Januari; 107-123</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/23313/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>