Melola Discovery

← Melola Discovery

Open access Jurnal

PENGARUH ATRIBUT PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI MEDIA SOSIAL FACEBOOK

Jurnal Manajemen dan Kewirausahaan · Vol. 14 No. 1 (2022)

DOI
10.55598/jmk.v14i1.26998
ISSN
2685-5151, 2085-0085
Published
2022-08-05
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine: (1) the influence of product attributes towards purchase decision of fashion products at online shop through social media Facebook, (2) the influence of service quality towards purchase decision of fashion products at online shop through social media Facebook, and (3) the influence of product attributes and service quality simultaneously towards purchase decision of fashion products at online shop through social media Facebook. This research takes 90 samples from the customer of the ofmanagement student, economics and bussiness faculty halu oleo university. The analysis technique used is multiple linear regression and uses the help of the IBM SPSS version 16 application using a standard significance of 5%. Based on the results of the analysis in this study, it can be concluded that product attributes and service qualitytogether have a positive and significant effect on purchasing decision, product attributes has a positive and significant effect on purchasing decision and Service Quality has a significant positive effect on Purchasing Decision.

Keywords

Collaboration network of the authors

40 authors · 200 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Islam Negeri Ar-Raniry
  • Universitas Muhammadiyah Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Siti Nurjanah AhmadUniversitas Halu Oleo7
La WelendoAffiliation unknown7
Sinarwaty SinarwatyAffiliation unknown6
Patwayati PatwayatiAffiliation unknown5
Fitriah FitriahUniversitas Islam Negeri Ar-Raniry4
Wayan MustikaAffiliation unknown4
Rahmat MadjidAffiliation unknown4
Murdjani KamaluddinAffiliation unknown4
Riski Amalia MadiAffiliation unknown4
Endro SukotjoAffiliation unknown4
Alida PalilatiAffiliation unknown4
Ahmad Syarif SukriUniversitas Halu Oleo3
Isalman IsalmanAffiliation unknown3
Juharsah JuharsahAffiliation unknown3
Nursaban RommyAffiliation unknown3
Adnan HakimAffiliation unknown3
Yusuf YusufUniversitas Muhammadiyah Kendari2
Eliyanti Agus MokodompitAffiliation unknown2
Muh Thahir AzikinAffiliation unknown2
sulha sulhaAffiliation unknown2
Joko RaharjoAffiliation unknown2
Try Sugiyarto SoeparyantoUniversitas Halu Oleo2
Mappa NashrunAffiliation unknown2
Anafi MinmahddunUniversitas Halu Oleo2
Ridwan Syah NuhunUniversitas Halu Oleo2
Baso MursidiAffiliation unknown2
Adris A. PutraAffiliation unknown2
RIdwansyah NuhunAffiliation unknown2
Sriwiyati MahraniAffiliation unknown2
Nursaban Rommy SulemanAffiliation unknown2
Farhan Ramdhani IstianandarAffiliation unknown2
Asrip PuteraAffiliation unknown2
Hartini HartiniAffiliation unknown2
Salma SalehAffiliation unknown2
La Ode Asfahyadin AliddinAffiliation unknown2

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">PENGARUH ATRIBUT PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI MEDIA SOSIAL FACEBOOK</dc:title>
	<dc:creator>Wahyuni, Irma Sri</dc:creator>
	<dc:creator>Yusuf, Hayat</dc:creator>
	<dc:creator>Sinarwati, Sinarwati</dc:creator>
	<dc:creator>Nasrul, Nasrul</dc:creator>
	<dc:creator>Zaid, Sudirman</dc:creator>
	<dc:subject xml:lang="en-US">Marketing; Pemasaran</dc:subject>
	<dc:subject xml:lang="en-US">Product Attributes; Service Quality; Purchase Decision</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine: (1) the influence of product attributes towards purchase decision of fashion products at online shop through social media Facebook, (2) the influence of service quality towards purchase decision of fashion products at online shop through social media Facebook, and (3) the influence of product attributes and service quality simultaneously towards purchase decision of fashion products at online shop through social media Facebook. This research takes 90 samples from the customer of the ofmanagement student, economics and bussiness faculty halu oleo university. The analysis technique used is multiple linear regression and uses the help of the IBM SPSS version 16 application using a standard significance of 5%. Based on the results of the analysis in this study, it can be concluded that product attributes and service qualitytogether have a positive and significant effect on purchasing decision, product attributes has a positive and significant effect on purchasing decision and Service Quality has a significant positive effect on Purchasing Decision.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-08-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/26998</dc:identifier>
	<dc:identifier>10.55598/jmk.v14i1.26998</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 14, No 1 (2022): Edisi Januari; 373</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v14i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/26998/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>