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Analysis Of Egg Marketing On Chicken Farming Partnership Pattern in Lamonggedo Jaya Farmer Group Baruga District Of Kendari City

Indonesian Journal Of Animal Agricultural Science (IJAAS) · Vol. 3 No. 2 (2021)

DOI
10.33772/ijaas.v3i2.18355
ISSN
2715-1697
Published
2021-05-29
Publisher
Pascasarjana Universitas Sulawesi Tenggara
Language
eng

Abstract

The research aims to analyze the marketing of eggs in the chicken farming business partnership pattern in the group of farmers Lamonggedo Jaya, Baruga District, Kendari City in December 2020. The object of the study was laying hens as well as all aspects related to egg marketing and determined purposively. Variables in the research in the form of characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and profits of each marketing institution are analyzed qualitatively and quantitatively. The results of the analysis showed there are four patterns of egg marketing channels, among others, (1) Breeder  company  great traders  retailer merchants  end consumer, (2) Breeder  company  great traders  retailer merchants  end consumer, (3) Breeder  company  retailer merchants  end consumer, (4) Breeder  company  end consumer. The highest margin on the 1st marketing channel pattern is Rp. 17,500/shelf, the 4th lowest marketing channel is Rp. 4,000/shelf and the marketing channel in the highest expenditure is the 4th marketing channel Rp. 5,318/shelf. The marketing channel that has the highest profit is the 1st marketing channel Rp. 12.182/shelf. The most efficient marketing channel used by end consumers is the 4th marketing channel because of its lowest marketing margin value.

Keywords

Collaboration network of the authors

40 authors · 302 co-authorship links · 16 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Gunadarma University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Musram AbadiUniversitas Halu Oleo22
Takdir SailiAffiliation unknown14
Rusli BadaruddinUniversitas Halu Oleo14
Achmad Selamet AkuUniversitas Halu Oleo11
Muhammad Amrullah PagalaUniversitas Halu Oleo10
Muh. RusdinUniversitas Halu Oleo9
Hamdan HasUniversitas Halu Oleo9
Takdir SailiUniversitas Halu Oleo7
Natsir SandiahUniversitas Halu Oleo7
Fuji Astuty AuzaUniversitas Halu Oleo7
Widhi KurniawanUniversitas Halu Oleo6
Astriana NapirahUniversitas Halu Oleo5
La Ode Arsad SaniAffiliation unknown5
Restu LibrianiAffiliation unknown5
Andini SulfitranaAffiliation unknown5
Wa Laili SalidoUniversitas Halu Oleo5
Deki ZulkarnainUniversitas Halu Oleo5
Harapin HafidUniversitas Halu Oleo5
Fitrianingsih FitrianingsihGunadarma University5
Surahmanto SurahmantoAffiliation unknown5
La Ode Muh. MunadiAffiliation unknown5
Hairil A HadiniAffiliation unknown4
Ali BainUniversitas Halu Oleo3
Rahim AkaUniversitas Halu Oleo3
Muh. Amrullah PagalaAffiliation unknown3
Purnaning Dhian IsnaeniAffiliation unknown3
Andi Murlina TasseUniversitas Halu Oleo3
Nur Santy AsminayaUniversitas Halu Oleo3
Yamin YaddiAffiliation unknown3
Adrian TawaiUniversitas Halu Oleo3
Danang PrasetyoUniversitas Halu Oleo2
Nuraini NurainiUniversitas Halu Oleo2
Muhammad DiwanUniversitas Halu Oleo2
T. SailiAffiliation unknown2
La Ode Muhammad MunadiAffiliation unknown2
Amiluddin IndiUniversitas Halu Oleo2
Rahman RahmanAffiliation unknown2

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/IJAAS/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Analysis Of Egg Marketing On Chicken Farming Partnership Pattern in Lamonggedo Jaya Farmer Group Baruga District Of Kendari City</dc:title>
	<dc:creator>Rinawanti, Rinawanti</dc:creator>
	<dc:creator>Nafiu, La Ode</dc:creator>
	<dc:creator>Sani, La Ode Arsad</dc:creator>
	<dc:subject xml:lang="en-US">Marketing, Margin Marketing, Lamonggedo Jaya.</dc:subject>
	<dc:description xml:lang="en-US">The research aims to analyze the marketing of eggs in the chicken farming business partnership pattern in the group of farmers Lamonggedo Jaya, Baruga District, Kendari City in December 2020. The object of the study was laying hens as well as all aspects related to egg marketing and determined purposively. Variables in the research in the form of characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and profits of each marketing institution are analyzed qualitatively and quantitatively. The results of the analysis showed there are four patterns of egg marketing channels, among others, (1) Breeder  company  great traders  retailer merchants  end consumer, (2) Breeder  company  great traders  retailer merchants  end consumer, (3) Breeder  company  retailer merchants  end consumer, (4) Breeder  company  end consumer. The highest margin on the 1st marketing channel pattern is Rp. 17,500/shelf, the 4th lowest marketing channel is Rp. 4,000/shelf and the marketing channel in the highest expenditure is the 4th marketing channel Rp. 5,318/shelf. The marketing channel that has the highest profit is the 1st marketing channel Rp. 12.182/shelf. The most efficient marketing channel used by end consumers is the 4th marketing channel because of its lowest marketing margin value.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Sulawesi Tenggara</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-05-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/IJAAS/article/view/18355</dc:identifier>
	<dc:identifier>10.33772/ijaas.v3i2.18355</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal Of Animal Agricultural Science (IJAAS); Vol 3, No 2 (2021): Indonesian Journal Of Animal Agricultural Science (IJAAS)</dc:source>
	<dc:source>2715-1697</dc:source>
	<dc:source>10.33772/ijaas.v3i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/IJAAS/article/view/18355/11951</dc:relation>
	<dc:relation>10.33772/ijaas.v3i2.18355.g11951</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Indonesian Journal Of Animal Agricultural Science (IJAAS)</dc:rights>
</oai_dc:dc>