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MARKETING ANALYSIS OF CUTTED COW IN KECAMATAN KONDA AND WEST RANOMEETO DISTRICT SELATAN KONAWE

Indonesian Journal Of Animal Agricultural Science (IJAAS) · Vol. 3 No. 1 (2021)

DOI
10.33772/ijaas.v3i1.16266
ISSN
2715-1697
Published
2021-01-27
Publisher
Pascasarjana Universitas Sulawesi Tenggara
Language
eng

Abstract

This study aimed to analyze the marketing of beef cattle in the Sub District Konda and Ranomeeto Barat, Konawe Selatan Regency, held in October 2017. The subjects in this study were beef cattle traders and all the aspects related to the marketing of beef cattle. The research location was determined by purposive sampling. Measured variables included the characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and benefits of any marketing agencies, and marketing efficiency. Data were analyzed qualitatively and quantitatively. Results indicated that there are four marketing channels of beef cattle in the Sub District of Konda and Ranomeeto Barat, namely (1) the farmer - the end consumer, (2) the farmer - the trader - the end consumer, (3) farmer - wholesalers - the end customer, (4) the farmer - trader - wholesalers - the end consumer. The highest margin was on the marketing channel 3 as much as Rp 1,222,026/head and the lowest was in the marketing channel 2 as much as Rp 461,895/head. The highest costs were in the marketing channel 4 as much as Rp 400,000/head, and the highest profit was in the marketing channel 3 as much as Rp 1,022,026/head. The most efficient marketing channel used was the marketing channel 3, with the marketing efficiency value 2.71%.

Keywords

Collaboration network of the authors

40 authors · 201 co-authorship links · 20 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Gunadarma University
  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode NafiuUniversitas Halu Oleo8
Musram AbadiUniversitas Halu Oleo8
Natsir SandiahUniversitas Halu Oleo4
Fuji Astuty AuzaUniversitas Halu Oleo4
Hairil A HadiniAffiliation unknown4
Achmad Selamet AkuUniversitas Halu Oleo4
Rahim AkaUniversitas Halu Oleo3
Rusli BadaruddinUniversitas Halu Oleo3
Harapin HafidUniversitas Halu Oleo3
Danang PrasetyoUniversitas Halu Oleo2
Nuraini NurainiUniversitas Halu Oleo2
Muhammad DiwanUniversitas Halu Oleo2
Adrian TawaiUniversitas Halu Oleo2
La Ode Muhammad MunadiAffiliation unknown2
Deki ZulkarnainUniversitas Halu Oleo2
La Ode Muh. MunadiAffiliation unknown2
La Ode SahabaUniversitas Halu Oleo2
Muhammad Amrullah PagalaUniversitas Halu Oleo2
Surahmanto SurahmantoAffiliation unknown2
Fitrianingsih FitrianingsihGunadarma University2
Rahman RahmanAffiliation unknown2
Helmina SriAffiliation unknown2
Ade Ratna SariUniversitas Halu Oleo1
RahmanUniversitas Halu Oleo1
Azwanda AzwandaUniversitas Halu Oleo1
Andi Murlina TasseUniversitas Halu Oleo1
Fanny Yulia IrawanUniversitas Halu Oleo1
. RahmanUniversitas Halu Oleo1
Usman RianseAffiliation unknown1
Amiluddin IndiUniversitas Halu Oleo1
Hairil Azulyatno HadiniUniversitas Halu Oleo1
Syamsuddin SyamsuddinUniversitas Sulawesi Tenggara1
Sumal KaryaAffiliation unknown1
Ratna SilondaeAffiliation unknown1
Rina AstarikaAffiliation unknown1
Ernia ErniaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/IJAAS/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">MARKETING ANALYSIS OF CUTTED COW IN KECAMATAN KONDA AND WEST RANOMEETO DISTRICT SELATAN KONAWE</dc:title>
	<dc:creator>Yusuf, La Ode Muh</dc:creator>
	<dc:creator>Sani, La Ode Arsad</dc:creator>
	<dc:creator>Hadini, Hairil</dc:creator>
	<dc:creator>Munadi, Laode Muh</dc:creator>
	<dc:subject xml:lang="en-US">Marketing channels, margins, costs, benefits, and efficiency.</dc:subject>
	<dc:description xml:lang="en-US">This study aimed to analyze the marketing of beef cattle in the Sub District Konda and Ranomeeto Barat, Konawe Selatan Regency, held in October 2017. The subjects in this study were beef cattle traders and all the aspects related to the marketing of beef cattle. The research location was determined by purposive sampling. Measured variables included the characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and benefits of any marketing agencies, and marketing efficiency. Data were analyzed qualitatively and quantitatively. Results indicated that there are four marketing channels of beef cattle in the Sub District of Konda and Ranomeeto Barat, namely (1) the farmer - the end consumer, (2) the farmer - the trader - the end consumer, (3) farmer - wholesalers - the end customer, (4) the farmer - trader - wholesalers - the end consumer. The highest margin was on the marketing channel 3 as much as Rp 1,222,026/head and the lowest was in the marketing channel 2 as much as Rp 461,895/head. The highest costs were in the marketing channel 4 as much as Rp 400,000/head, and the highest profit was in the marketing channel 3 as much as Rp 1,022,026/head. The most efficient marketing channel used was the marketing channel 3, with the marketing efficiency value 2.71%.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Sulawesi Tenggara</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-01-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/IJAAS/article/view/16266</dc:identifier>
	<dc:identifier>10.33772/ijaas.v3i1.16266</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal Of Animal Agricultural Science (IJAAS); Vol 3, No 1 (2021): Indonesian Journal Of Animal Agricultural Science (IJAAS)</dc:source>
	<dc:source>2715-1697</dc:source>
	<dc:source>10.33772/ijaas.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/IJAAS/article/view/16266/10904</dc:relation>
	<dc:relation>10.33772/ijaas.v3i1.16266.g10904</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Indonesian Journal Of Animal Agricultural Science (IJAAS)</dc:rights>
</oai_dc:dc>