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ANALISIS DAYA SAING DAN STRATEGI INDUSTRI MAKANAN DAN MINUMAN INDONESIA DI ERA MASYARAKAT EKONOMI ASEAN

JEP (Jurnal Ekonomi Pembangunan) · Vol. 5 No. 2 (2020) · pp. 20–28

DOI
10.57206/jep_uho.v5i2.11795
ISSN
2503-2089, 1979-231X
Published
2020-05-29
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The purpose of this study to determine the competitiveness of the food and beverage industry Indonesia period 2011-2015 and its strategy in the era of the ASEAN economic community. The type of data in this research is secondary data. The analytical tool used to measure the competitiveness of Indonesian food and beverage industry is the analysis of revealed comparative advantage while to examine strategies for Indonesian food and beverage industry using SWOT analysis.The results using analysis revealed comparative advantage shows Products Indonesian food and beverage industry has a level of competitiveness which tends to fluctuate, bakery products and pastries have the highest level of competitiveness in Vietnam later confectionery products in Vietnam and coffee products in Thailand, the next product Tea in Malaysia last is the product of chocolate and chocolate preparations in Thailand. The strategy can be developed for the Indonesian food and beverage industry in the era of ASEAN economic society based on SWOT analysis is a strategic approach to new markets and market penetration for long. The second strategy of expanding the product promotion. The third strategy for increasing the ability of employees or workers. and the fourth customer service strategies and renewable products.

Keywords

Collaboration network of the authors

40 authors · 87 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Parepare
  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Wali Aya RumbiaAffiliation unknown3
La Ode SuriadiAffiliation unknown2
Tajuddin TajuddinUniversitas Muhammadiyah Parepare2
Ambo Wonua NusantaraAffiliation unknown2
Manat RahimAffiliation unknown2
Syamsir NurAffiliation unknown2
Sabir AhmadAffiliation unknown1
Waode NurmayaAffiliation unknown1
Novita Zulhera JaenudinAffiliation unknown1
Muhammad RafiyAffiliation unknown1
Sitti AdehasmiAffiliation unknown1
La Ode SaidiUniversitas Halu Oleo1
Pasrun AdamAffiliation unknown1
Ernawati ErnawatiInstitut Agama Islam Negeri Kendari1
Muh. Yani BalakaAffiliation unknown1
Sem RantebuaAffiliation unknown1
Heppi MilliaAffiliation unknown1
Santi DinarAffiliation unknown1
Burhanuddin BurhanuddinAffiliation unknown1
Mulliarny Fitry ningsi RiberuAffiliation unknown1
Nitri MiroseaAffiliation unknown1
kartowiyono kartowiyonoAffiliation unknown1
Erwin HadisantosoAffiliation unknown1
Muh. SyarifAffiliation unknown1
Andi M. AsparAffiliation unknown1
Andi Basru WawoAffiliation unknown1
Teddy RonalAffiliation unknown1
La Ode Muh. HarafahAffiliation unknown1
Marlina MarlinaAffiliation unknown1
Muhamad TasrifAffiliation unknown1
Abd.Azis MuthalibAffiliation unknown1
LM HarafahAffiliation unknown1
Arief RachmanAffiliation unknown1
Petrus MannaAffiliation unknown1
Nasrullah DaliAffiliation unknown1
Yusuf Jaya SaputraAffiliation unknown1
Hasna SamsudinAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JEP/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">ANALISIS DAYA SAING DAN STRATEGI INDUSTRI MAKANAN DAN MINUMAN INDONESIA DI ERA MASYARAKAT EKONOMI ASEAN</dc:title>
	<dc:creator>Rosnawintang, Rosnawintang</dc:creator>
	<dc:creator>Suwandi, Suwandi</dc:creator>
	<dc:creator>Azisah, Nur</dc:creator>
	<dc:subject xml:lang="en-US">Competitiveness, Food and Beverage Industry, Strategy, Competitor Countries</dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study to determine the competitiveness of the food and beverage industry Indonesia period 2011-2015 and its strategy in the era of the ASEAN economic community. The type of data in this research is secondary data. The analytical tool used to measure the competitiveness of Indonesian food and beverage industry is the analysis of revealed comparative advantage while to examine strategies for Indonesian food and beverage industry using SWOT analysis.The results using analysis revealed comparative advantage shows Products Indonesian food and beverage industry has a level of competitiveness which tends to fluctuate, bakery products and pastries have the highest level of competitiveness in Vietnam later confectionery products in Vietnam and coffee products in Thailand, the next product Tea in Malaysia last is the product of chocolate and chocolate preparations in Thailand. The strategy can be developed for the Indonesian food and beverage industry in the era of ASEAN economic society based on SWOT analysis is a strategic approach to new markets and market penetration for long. The second strategy of expanding the product promotion. The third strategy for increasing the ability of employees or workers. and the fourth customer service strategies and renewable products.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2020-05-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JEP/article/view/11795</dc:identifier>
	<dc:identifier>10.57206/jep_uho.v5i2.11795</dc:identifier>
	<dc:identifier>urn:nbn:de:10.57206jep_uho.v5i2.117952</dc:identifier>
	<dc:source xml:lang="en-US">JEP (Jurnal Ekonomi Pembangunan); Vol 5, No 2 (2015): JEP (Jurnal Ekonomi Pembangunan); 20-28</dc:source>
	<dc:source>2503-2089</dc:source>
	<dc:source>1979-231X</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JEP/article/view/11795/8364</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Rosnawintang Rosnawintang, Suwandi Suwandi, Nur Azisah</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>