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ANALISIS PREFERENSI KONSUMEN ANTARA MINYAK GORENG KEMASAN DAN CURAH DI PASAR BASAH MALL MANDONGA KOTA KENDARI

Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat · Vol. 3 No. 4 (2023) · pp. 37–44

DOI
10.56189/jippm.v3i4.47004
ISSN
2775-7145
Published
2023-12-21
Publisher
Fakultas Pertanian Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine consumer preferences between packaged and bulk cooking oil at the Mandonga Mall Wet Market, Kendari City. The determination of the research area was carried out purposively with the consideration that one of the largest markets in Kendari City is the Mandonga Mall Wet Market which is located on Jalan Lasandara, Korumba Village, Mandonga District, Kendari City. The number of samples in this study, for packaged cooking oil was 35 samples and bulk cooking oil was also 35 samples, so that the total number was 70 samples. Data analysis uses Chi Square analysis and Multiatribut Fishbein. The cooking oil that is consumer preference based on the consumer attitude index towards price attributes is packaged cooking oil with a consumer attitude index value of 18,43.

Keywords

Collaboration network of the authors

40 authors · 117 co-authorship links · 9 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Sulawesi Tenggara
  • Universitas Muhammadiyah Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Weka Gusmiarty AbdullahUniversitas Halu Oleo4
Fahria Nadiryati SadimantaraUniversitas Halu Oleo4
Usman RianseAffiliation unknown3
Muhammad Aswar LimiUniversitas Halu Oleo3
Wa Kuasa BakaAffiliation unknown2
Budiyanto BudiyantoUniversitas Muhammadiyah Jakarta2
Rosmawaty RosmawatyAffiliation unknown2
La Ode GeoAffiliation unknown2
Syam RahadiUniversitas Halu Oleo1
Sarty SarabiahAffiliation unknown1
Laode BariunAffiliation unknown1
Winner Agustinus SiregarUniversitas Sulawesi Tenggara1
La Ode SyukurUniversitas Halu Oleo1
Dasmin SiduAffiliation unknown1
Zulfikar La ZulfikarAffiliation unknown1
Weka WidayatiAffiliation unknown1
WA KUASAAffiliation unknown1
Andi BahrunUniversitas Halu Oleo1
Jamili JamiliAffiliation unknown1
Adam AdamAffiliation unknown1
Jusmiaty JusmiatyAffiliation unknown1
Muhammad Akib TuwoAffiliation unknown1
Yudha Ramadhan BahariAffiliation unknown1
R. Marsuki IswandiAffiliation unknown1
Muhammad RudiawanAffiliation unknown1
Muh. Arief DirgantoroAffiliation unknown1
Sitti Aida Adha TaridalaUniversitas Halu Oleo1
Ade SahrulAffiliation unknown1
Nurnaningsi NurnaningsiAffiliation unknown1
Bahtiar BahtiarUniversitas Halu Oleo1
Hadi MekuoAffiliation unknown1
Megawati MegawatiAffiliation unknown1
Idrus SalamUniversitas Halu Oleo1
Rusdin RusdinAffiliation unknown1
Nurmiati NurmiatiAffiliation unknown1
Legi MuliadiAffiliation unknown1
Irianingsih IrianingsihAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIPPM/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">ANALISIS PREFERENSI KONSUMEN ANTARA MINYAK GORENG KEMASAN DAN CURAH  DI PASAR BASAH MALL MANDONGA KOTA KENDARI</dc:title>
	<dc:creator>Irmansyah S., Darlis</dc:creator>
	<dc:creator>Bahari, Bahari</dc:creator>
	<dc:creator>Rianse, Ilma Sarimustaqiyma</dc:creator>
	<dc:subject xml:lang="en-US">Consumer Preferences, Packaged Cooking Oil, Bulk Cooking Oil, Market.</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine consumer preferences between packaged and bulk cooking oil at the Mandonga Mall Wet Market, Kendari City. The determination of the research area was carried out purposively with the consideration that one of the largest markets in Kendari City is the Mandonga Mall Wet Market which is located on Jalan Lasandara, Korumba Village, Mandonga District, Kendari City. The number of samples in this study, for packaged cooking oil was 35 samples and bulk cooking oil was also 35 samples, so that the total number was 70 samples. Data analysis uses Chi Square analysis and Multiatribut Fishbein. The cooking oil that is consumer preference based on the consumer attitude index towards price attributes is packaged cooking oil with a consumer attitude index value of 18,43.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Pertanian Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-12-21</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIPPM/article/view/47004</dc:identifier>
	<dc:identifier>10.56189/jippm.v3i4.47004</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat; Vol 3, No 4 (2023): Desember 2023; 37-44</dc:source>
	<dc:source>2775-7145</dc:source>
	<dc:source>10.56189/jippm.v3i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIPPM/article/view/47004/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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