Melola Discovery

← Melola Discovery

Open access Jurnal

DISTRIBUSI DAN MARGIN PEMASARAN PRODUK OLAHAN OPAK SINGKONG DI KOTA KENDARI

Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat · Vol. 4 No. 1 (2024) · pp. 67–73

DOI
10.56189/jippm.v4i1.47806
ISSN
2775-7145
Published
2024-03-31
Publisher
Fakultas Pertanian Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

Marketing is a crucial aspect of the agribusiness system. One potential agroindustry in Kendari City is cassava chips processing. Sampling was conducted using the snowball sampling method, identifying, selecting, and sampling respondents totaling 30 individuals, with the majority being cassava chip entrepreneurs who are housewives. These retail traders prefer direct marketing channels to reach more consumers and facilitate easier purchase of cassava chip products without having to buy directly from the production site. For marketing efficiency, results found for marketing channel I were 0.15%, while for channel II it was 7.26%. This approach also benefits retailers who obtain cassava chip products without going through wholesalers. In practice, there will be cost and revenue calculations incurred by both producers and marketing institutions involved, resulting in different outcomes and creating marketing margins. The larger the marketing margin, the less efficient the marketing activities become. This research aims to determine the distribution of marketing, the size of marketing margins, and the proportion of the price received by cassava chip producers (producer's share) from the retail price. The findings of this research are expected to provide benefits and increase income for the marketing institutions involved in promoting cassava chip products in Kendari City.

Keywords

Collaboration network of the authors

31 authors · 111 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Abdul GafaruddinUniversitas Halu Oleo5
La Ode AlwiUniversitas Halu Oleo5
Hadi SudarmoAffiliation unknown5
Hartina BatoaAffiliation unknown4
La Ode Kasno ArifAffiliation unknown3
Teguh WijayantoAffiliation unknown3
Munirwan ZaniUniversitas Halu Oleo2
R. Marsuki IswandiAffiliation unknown2
Nini Mila RahniUniversitas Halu Oleo2
Anima HiseinAffiliation unknown2
Lukman YunusAffiliation unknown1
Sarinah SarinahAffiliation unknown1
Ayub Manggala PadangaranAffiliation unknown1
Musram AbadiUniversitas Halu Oleo1
Yoenita JayadisastraUniversitas Halu Oleo1
Hadi SumonoAffiliation unknown1
La Ode JabuddinUniversitas Halu Oleo1
Awaluddin AwaluddinAffiliation unknown1
TERRY PAKKIUniversitas Halu Oleo1
AGUNG YUSWANAUniversitas Halu Oleo1
Wa Ode Siti Anima HiseinAffiliation unknown1
Yusna IndarsyihUniversitas Halu Oleo1
Nuryamin BudiAffiliation unknown1
Made DwiyantyAffiliation unknown1
Lukas K. MangallaAffiliation unknown1
Waode NuraidaAffiliation unknown1
Asniah AsniahUniversitas Halu Oleo1
Tresjia C. RakianAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIPPM/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">DISTRIBUSI DAN MARGIN PEMASARAN PRODUK OLAHAN OPAK SINGKONG  DI KOTA KENDARI</dc:title>
	<dc:creator>Nur, Hartatia</dc:creator>
	<dc:creator>Dedu, La Ode Arfan</dc:creator>
	<dc:creator>Padangaran, Normal Bivariant</dc:creator>
	<dc:subject xml:lang="en-US">Product, Marketing Distribution, Marketing Margin.</dc:subject>
	<dc:description xml:lang="en-US">Marketing is a crucial aspect of the agribusiness system. One potential agroindustry in Kendari City is cassava chips processing. Sampling was conducted using the snowball sampling method, identifying, selecting, and sampling respondents totaling 30 individuals, with the majority being cassava chip entrepreneurs who are housewives. These retail traders prefer direct marketing channels to reach more consumers and facilitate easier purchase of cassava chip products without having to buy directly from the production site. For marketing efficiency, results found for marketing channel I were 0.15%, while for channel II it was 7.26%. This approach also benefits retailers who obtain cassava chip products without going through wholesalers. In practice, there will be cost and revenue calculations incurred by both producers and marketing institutions involved, resulting in different outcomes and creating marketing margins. The larger the marketing margin, the less efficient the marketing activities become. This research aims to determine the distribution of marketing, the size of marketing margins, and the proportion of the price received by cassava chip producers (producer's share) from the retail price. The findings of this research are expected to provide benefits and increase income for the marketing institutions involved in promoting cassava chip products in Kendari City.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Pertanian Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2024-03-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIPPM/article/view/47806</dc:identifier>
	<dc:identifier>10.56189/jippm.v4i1.47806</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat; Vol 4, No 1 (2024): Edisi Maret 2024; 67-73</dc:source>
	<dc:source>2775-7145</dc:source>
	<dc:source>10.56189/jippm.v4i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIPPM/article/view/47806/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>